Transcript
Page 2: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

photo: KPCB

Each year, Kleiner Perkins Caufield Buyers partner Mary Meeker makes a much-revered report on contemporary internet trends.

Page 3: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

One slide got tongues wagging and Twitter’s tweeting with

particular ferocity identified the $30b+ opportunity in mobileslide: KPCB

Page 4: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

Some of those seemingly

inevitable ad dollars might

be headed towards direct

messaging apps.

Page 5: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

A new WhatsApp share button is

driving more traffic than Twitter

to some major sites, like

USAToday’s FTW and Buzzfeed!

Page 6: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

Featured Startup: Primeloop

allows brands to retarget from

directly within offsite social

conversations.

Page 7: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

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