TF-CPR Compendium
Results 2009
TF-CPRVilnius30 May 2010
Agenda
› Short overview of results TF-CPR Compendium› Feedback on new questionnaire› Brainstorm› Follow up
Slide 2
Slide 3
Introduction
› Fifth TF-CPR Compendium › Designed to complement the main TERENA Compendium, by
providing a more PR-specific overview› Focus more on activities and less on resources› Purpose -> enabling us to collaborate easier› Many new questions› Comparison with previous editions not possible› 28 organisations responded
Section 1: Overview (1)Number of Communications/PR staff
› 40% do not have PR staff› About 40% have 1-3
number of staff
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39.5%
43.0%
14.0%
3.5%
Number of Communications/PR Staff
<1 1-3
3-5 >5
Section 1: Overview (2)Annual Communications/PR budget
› 30% has no dedicated PR budget
› 25% has less than 50.000 euro’s
› 28% has 100.00 – 500.000 euro’s
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32.1%
25.0%
10.7%
28.6%
3.6%
Annual Communications/PR budget
No specific budget<50,00 euros50,000 - 100,000 euros100,001 - 500,000 euros500,001 - 1,000,000> 1,000,000Do not know
Section 2: Target audience Number of contacts
› Five market segments› Connected organisations’ staff› End users› General public› Other Government› Other
› Interesting to see which market segments NREN’s do or don’t target
› 5 organisations expect changes in # of people› 3 organisations expect changes in target job
function/titles› 2 organisations expect changes in market segments
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Section 3: Comms/PR Tools
› Most popular tools:› websites (25%) › conferences (22%)
› Least popular:› advertising (2%)› social media (5%)
› 65% of the organisations hasn’t use social media› The organisations that use social media: Twitter,
Facebook and Youtube are used most.› 95% do not use a CRM tool.
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Section 4: Focus areas (1)Top focus areas
› 61 % of the organisations point out that ‘NREN in general’ is a top focus area
› 1/3 of the organisations indicate that IPv6, AAI and videoconferencing are top focus area’s
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NR
EN
genera
l
AA
I (f
edera
tions,
mid
-dle
ware
) eduro
am
E2E a
nd L
am
bda s
erv
ices
(incl
udin
g t
he last
mile)
Cert
ifica
tion A
uth
ori
ty
IPv6
Safe
inte
rnet
(for
childre
n,
students
, etc
...)
E-L
earn
ing (
or
oth
er
mult
i-m
edia
that
faci
lita
tes
learn
-in
g)
Vid
eo C
onfe
renci
ng
0.0%
20.0%
40.0%
60.0%
80.0%60.7%
35.7%28.6% 25.0%
17.9%32.1%
14.3%28.6%
35.7%
What will be your NREN's top three focus areas for Communications/PR effort in the next year?
Section 4: Focus areas (2)Collaboration interests
› NRENs would like to collaborate on: ‘NREN in general’, ‘eduroam’ , ‘AAI’ , ‘video’ and ‘IPv6’.
› This outcome will be input for future TF-CPR meetings
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NR
EN
gen
eral
AA
I (f
eder
atio
n, m
iddl
ewar
e...
)
edur
oam
E2E
and
Lam
bda
serv
ices
Cer
tific
atio
n A
utho
rity
IPv6
Saf
e in
tern
et
Inte
rnet
sec
urity
E-L
earn
ing
(or
othe
r m
ultim
edia
th
at f
acili
tate
s le
arni
ng)
Vid
eoco
nfer
enci
ng
Non
e
0.0%
20.0%
40.0%
60.0%
80.0%60.7%
39.3% 42.9%
17.9% 14.3%28.6%
10.7%17.9% 14.3%
32.1%
7.1%
In the next year, I'd like to collaborate with other NREN PR staff on promotional work for.....
Section 5: ResultsCommunication and PR results
› We asked you about your most and least successful campaign.
› In the printed version these outcomes are included› In the online version for the TERENA website we will
exclude this information
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EvaluationFeedback on new questionnaire
› Your experience with the new questions› Was it easier to fill in?› Are the questions clear?
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Brainstorm
› How could we use the collaboration interests topic in future meetings?
› What did you expect by filling in these topics? Did you have any ideas how to collaborate on the topics you choose?
› Per meeting work on one/two topics
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Follow up
› Online version on TERENA website› Collect feedback from you on new questionnaire› Next edition will be combined with ‘regular’
Compendium in a separate section
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