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Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com
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* Facebook for business * How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)
Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
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Recent MediaWall Street Journal
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Recent MediaFOX TV
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Flick photo credit rkrichardsoon
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Blog4 to Focus on…
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Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
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Flickr Photo Credit: Old Shoe Woman
“Strategy for networking events”
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Flickr Photo Credit: Mikecogh
“Goal 2-3 Follow-up Contacts”
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Flickr Photo Crtedit: litherland“Listen (first)”
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Flickr Photo Crtedit: acrib
“Collecting Passions”
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Andrea Nierenberg’s 28 Things to Learn about People
1. Name 2. Company 3. Phones-company, home and
cell 4. Address 5. Birthday 6. Hobbies/Interests 7. Favorite foods/restaurants 8. Vacation interests 9. Spouse name 10. Kids 11. Pets 12. Preferred method of
communication 13. College or grad school 14. Special holidays 15. Job promotions/moves 16. Who you refer to them
17. Who they refer you to 18. How you met 19. Likes 20. Dislikes 21. Prior Job 22. Anniversary of doing business
together 23. Professional Organizations 24. Assistant’s name 25. Know what ‘motivates’ them 26. Ask for their advice and
information given 27. How you have handled any
problems that have arisen with their account
28. What they said when you ask them: “Why do you work with me?”
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Add to your database and follow up!
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Turn cards into a lead database
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Are they on LinkedIn, Facebook, Twitter?
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• Social Networking is ‘networking’• Listen and Help• Database• Follow Up
“Strategy for networking”
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Photo Credit Flickr Kate Raynes-Goldie
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TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
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Over 500 million active (users who have returned to the site in the last 30 days)
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Facebook ‘Profile’
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Facebook ‘Fan Page’
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#2 Facebook !!!
• Build out your personal profile, Some people rarely leave Facebook.
• Facebook Fan pages are different from personal profiles
• Build your ‘friends’ and ‘likes’ with interaction
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Ads = Highly targeted!
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Facebook Advertising is beating Google Advertising!
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Target based on demographics and Likeographics
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Same Timeframe, Same Landing Page For Both
Campaigns
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2 campaigns – Same Landing Page
Google CPA = $8.94Facebook = $6.02
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#3 Facebook Advertising is beating Google Advertising!
• Facebook advertising targets demographics and ‘like-ographics’
• Use Google Analytics code to track conversions• Test graphics = 70% of results
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Social Sharing Jamesmartell.com SexyBookmarks
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Social Sharing Mashable.com ‘Sharebar’ plugin
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#4 Facebook to your website… Your website to Facebook
• Facebook widgets allow you to bring Like buttons to your website
• Sharebar, sexybookmarks add likes and share buttons to blogs and websites
• Likes are spread virally through users pages• Include an offer to build eMail list
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Photo Credit nan palmero Flickr
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What is Linked in ?The Six Degrees of Kevin Bacon
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LinkedIn – my contacts have over
7 million connections!
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Mike Hicks’s note to Jay Berkowitz
Jay - saw your name on the agenda for a
conference in Las Vegas, I run an
Internet business... Would like to chat.
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Every company in the Fortune 500 is on LinkedIn
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Create a Great Profile
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Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz
Professional Headline!
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Create a Great ProfileUse keywords in your ‘Professional Headline’
Professional Headline!
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Create a Great ProfileUse your 3 Links
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Create a Great ProfileGreat Summary with Keywords
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Include all Jobs
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Build your Network
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Build your Network
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Join Groups
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LinkedIn Group ‘Boca Raton’
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LinkedIn Group ‘X-eDiets.com’
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Start A Group
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Recommend People
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Ask and Answer Questions
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Hire and Get Hired
Barry – speak – boca chamber of commerce
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Hire and Get Hired
Barry – speak – boca chamber of commerce
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Targeted LinkedIn Ads
Barry – speak – boca chamber of commerce
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Search on LinkedIn.com/signal
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Hi Jay,
I just wanted to send you a note to thank you for inviting me to connect with you on LinkedIn. If there is anything I can do to help you out networking-wise, please do not hesitate to contact me. And if you have a friend in transition or an acquaintance who wants help in building up their LinkedIn network, please feel free to have them send me an invite and access my 28,000+ direct contacts …
Now here’s where I provide you with more social media informational resources you might be looking for. I have partnered to provide my website visitors a host of free whitepapers and other downloads regarding social media marketing and social networking. Please access this list here:
http://bit.ly/freewhitepapers
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• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!
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Twitter - 140 Character updates “personalized news feed”
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Twitter - What it is
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
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Follow people in your area TwitterGrader.com
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Follow people in your business WeFollow.com
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Search.Twitter.comWhat is happening right now in my
business
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TweetDeck – sort columns and searches
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The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
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The Three E’s - Entertain
4.3 million #7 celebrity
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The Three E’s - Engage www.Twitter.com/Iconic88
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• Follow people with commonalities• Listen first• Follow the 3 E’s
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http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
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1,900 Respondents
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Commonly used Social Media…
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YouTube is the #2 Search Engine
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YouTube is the #3 Website (Alexa)
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AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
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http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
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Product Demonstration
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Video!
• Huge opportunity gap!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
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Cascade Content!
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1. Great Networking = Relationships2. Facebook Profiles and Pages3. Facebook beating Google4. Facebook – Web – Facebook5. LinkedIn Profile6. LinkedIn Network7. LinkedIn Answers8. Twitter and the 3 E’s9. Video10. Cascade Content
Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
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1. Try 1 thing today!2. Be my friend! Facebook, Twitter
LinkedIn.com/in/jayberkowitz3. Please ask me about speaking to your
group
Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com