Download - Ten reasons why_fashion
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10+ reasons why clothing and accessories brands should use Outdoor
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Outdoor offers a way to bring the brand to life in full colour
• Large and small format posters can really illustrate a fashion brand in the best possible light
• Outdoor can set off the look of a clothing brand where it counts: on the streets
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The quality of the medium reflects the quality of the product
• Premium plant for premium products
• Large format sites deliver an enormous showcase for impact and recognition
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“Out” is where most people want to be seen with their clothes and accessories
• Placing clothing and accessory advertising in an out of home context makes sense
• It’s where people will most care about being seen in them
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Outdoor offers a premium canvas to display the product at its creative best
• A range of sites lend themselves as glamour branding vehicles
• Prestige creative impact can show off the product in the best possible way - the outdoor equivalent of Vogue magazine
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Outdoor is highly efficient in targeting a specific audience
• Outdoor can be used to seek out and deliver the relevant target audience
• Teenage girls, students, business travellers, gym members, mall visitors, commuters, holiday makers...
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Outdoor is the best visual medium to leave a lasting brand impression
• Outdoor gets noticed: it’s the only life size scale or bigger medium
• It’s the best branding medium with the strongest visual presence
• Quality presentation enhances the image for fashion and accessory brands
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Accompanied shopping: outdoor tracks the consumer’s journey
• Outdoor places shopping ideas in close proximity to the point of purchase
• Many a purchase is decided on the day rather than by shopping list
• It’s never too late to place a recent branded message in front of shoppers
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Shopping malls: the latest frontier for fashion brands
• Outdoor reaches people very effectively on the streets
• It’s now just as effective in the shopping mall
• Digital signs in malls allow you to showcase your brands in motion
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Proven effective for fashion brands
• Outdoor works brilliantly to keep fashion brands in the public eye
• Case study results are many and varied across a range of outdoor formats
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Word of mouth: outdoor audience most likely to influence others about fashion
Source: CBS Outdoor, TGI Media Neutral quintiles 2010
“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
Adult 000’s
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Leading fashion advertisers trust Outdoor
Top spending 50 fashion advertisers in outdoor
(average spend £129K)Tesco, Adidas, Nike, Pandora jewellery, Puma, Skechers, Giorgio Armani, Levi Strauss, Fitflop, Chanel, LVMH watches, New Look, Umbro, Diesel, Hi Tec, G-Star, Fila, Storm watches, Also shoes, Swatch, WL Gore, Seiko, Dolce & Gabbana, North Face, Oris Uk, Footlocker, Tommy Hilfiger, JD Sports, Folli Follie, La Senza, Wrangler, Calvin Klein fashions, Benetton, Banana Republic, Target brands, Arcadia, Slater Menswear, Converse, Radley & Co, Maidenform, Helly Hansen, Intimissimi, Wardrobe Treorchy, Forever 21, Antony Morato, Eveden, Bulova, Triumph International, Casio, Masai GB, Rox Jewellery, Swarovski, Marks&Spencer, De Rigo, Chantelle Lingerie, Donna Karan, Pepe UK
Source: Nielsen Media Research