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TEDxChumash
140 CHARACTERSInternet’s impact on offline consumer behavior
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TEDxChumash
ConvergenceSocial Mobile Local Real-Time
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
something's happening
and we're beginning to sense what it is...
We know
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
our technology is speeding up...
lifestyle, work, arts, entertainment, the pace of invention and change --
it's all speeding up. - James Gleick, Faster
We're speeding up--
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
will look very different from today in a few years
The way we consume the web
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TEDxChumash
QuestionHow many
smart phones in this room?
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
Who doesn’t have a smartphone?
Or should I ask . . .
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
We areat the beginning of the beginning
● Exciting pocket computers and tablets● Ubiquitous connectivity ● Culture of participation/sharing: tweets, tips,
status updates, likes etc● Geotagged data, matched with places● The Cloud: my content on any device● Cool stuff like augmented reality
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
Now we:
All that can now be accessed or pushed in near real-time to our handsets in specific contexts.
●take the Internet with us ●use these devices to help make decisions●are influenced by recommendations and
opinions of friends to find deals, discounts, incentives...
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
Convergence of :
Brand Evangelists, Sentiment, Social Reviews, Geotagged Tweets on Maps
Local Real-time Social Mobile
Sale!
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TEDxChumash
Local? Who Cares...
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www.domain.comPhone: +1(123) 456 78 90 | e-mail: [email protected] LOGO
If search were a marathon, local is the ‘last mile, mobile the last ‘yard line’
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
Local is about driving to Point of Sale
96% of all transactions happen offline*
*US Census Bureau, Q4 2009
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TEDxChumash
what’s with the social Web?Offline transactions increasingly Web-influenced
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
80% to 90% consumers do online research before buying **
**Compete, Yahoo!, BIGResearch, BIA, other studies (2007-2010)
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
Most of What We Do Online is about Offline
Restaurants
Art
Travel
Real Estate
Entertainment
Maps & Directions
Retail/ProductsSale!
Professional & Home Services
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
!Local
Social
Convergence
Real-time
Mobile
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
Mobile enables immediate response/action from buyers. User base is already large and Mobile buyers on the go are “actively” looking. Leads can
potentially be better.Mobile not a “stand alone channel,” use in tandem with online + print – extends reach of other media; think
about integration.
Mobile
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www.reactionpower.comPhone: +1(805) 295 0112 | e-mail: [email protected]
Facebook Targeting:
Facebook allows multiple layers of targeting based on user registration, location and profile data. Facilitates
recommendations by friends.
Social
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www.reactionpower.comPhone: +1(805) 295 0112 | e-mail: [email protected]
Tweets
Twitter has over 300,000 new users sign up per day. Receives 180 million unique
visitors per month and 37% of active Twitter users use their phone to tweet. Real time response. Real time results.
Real-time
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www.reactionpower.comPhone: +1(805) 295 0112 | e-mail: [email protected]
Storefronts & SmartphonesMobilizing Retail
Businesses are embracing mobile
marketing to nurture customers, convert prospects, and boost sales. By going
mobile, retail companies can reach their customers at the precise time they are
likely to buy through websites optimized for smartphones, mobile barcode scanning, coupons sent via text, Wi-Fi & geo-fenced stores etc
Local
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www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash
It’s not why? Its when...
The Question
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THANK YOU!TEDxChumash