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Mur
Fou
DigitaMediaEnab
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About Us
Early stage consulting startup
We help business mature in usage of digital media
We participate at the complex and dynamic intersection of technol
and business
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!1" #aunched as aManagement $onsultancy
for %tartups
!" %oft #aunch of DigitalMar&eting 'ractice
1 $ustomer
!1" 1 $ustomers 1- Employee
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ur Approach" We %implify DigitalWe adopt an analytical approach to simplify digital media for busines
INFRASTRUCTURE
MEASUREMENT ENABLE
STRATEGY
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%implify Digital %trategy
Ascertaining business goals
.horough 3 detailed mar&et research
Audits of current digital e4orts
+denti5cation of target audiencepersonas
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We deelop a clear strategy by 7or&ing through the complexities of digit
0- Ealuation of suitable digital channels
Ealuation of toolsplatforms0
%&ills audits to supinitiaties08
'lanning media spinitiaties09
0: Deeloping Digital
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%implify Digital +nfrastructure
Confguring the necessary tools or digital media management and measu
Defning processes to execute digital media activities
Clariying roles and responsibilities o individuals in digital media work
Agreeing upon collaboration, escalations & approvals or digital media acti
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We help business set up the re;uired infrastructure to execute digital me
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%implify Digital Measurement
+dentifying
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%implify Digital Enablement
Wor&ing in partnership to execute digital actiities as per plan
.raining teams and indiiduals for business to operate digital
themseles
$onducting 7or&shops to &eep business updated on digital me
trends
'roiding information to enable business to ma&e decisions ab
digital media
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We help business mature in operational usage of digital media by"
0- )emaining focused on complex digital actiities and analysis o
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We Enable Digital .ransformation
INFRASTRUCTURE
MEASUREMENT ENABLESTRATEGY
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Digital Mar&eting" %ample Actiities
Email Marketing Afliate Marketing Platorm Strategy Ato
"igital GTMStrategy
"igital Pre#en$eA%it
Content & Collateral "igit
SE( )e* Analyti$# So$ial Me%iaMarketing (
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Five Years From Now, CMOs Will
Spend More on IT than CIOs Do
- Forbes, August 2012
Mar&eting is increasingly
technology>based
?arnessing data is
important
for a competitie adantage
Mar&eting
gro7ing fa
budgets
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Gartner Analst
!a"ra M#!ellan
$in late %&'()
$hief Mar&eting .echnologist
@ocus on $ustomer
Experience
Usage of $ust
%upport for D
$ommerce
Con*irmed that the in#reasin+
te#hnolo+ maretin+, is a
Emerging .rends
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)ealities f .he e7 Digital World
Ubiquitous Access Access, manipulate, share content
anytime, anywhere.
Participatie !eb"logs, #ocial Media, Crowdsourcing,
Media #haring
Priacy, or la#electiely priate a
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More )ealities f .he e7 Digital World
(ocation-based #ericesFind places nearby, naigate to your
destination.
)apid *bsol+he only constant
technology, is chan
Planet o% the Apps ncreasing number o% mobile users. An
app %or eerything
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)each target audience iapaid or o7ned media byselecting precise customerattributes
Rele'ant A%ien$e
Digital Mar&eting 'ossibilities
Analyse mar&etingperformance using real>time and historical data
Mea#ra*le Re#lt#
?ae all your mar&etingchannels operate inunison
Integrate%Marketing
'rospects explicitly agreein adance to receiemar&eting communication
Permi##ionMarketing
Mahos3 e
-
Enadiastama
Be
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But .he Digital Mar&eting Ecosystem +s $om
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%earch Engines%earchEngines
EmailMar&eting
Mar&etingAutomation
%ocial Media Analytics Media%haring
$)M 'latforms
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)ethin& Cour Digital %trategy
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ur Agile Approach
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• 'lan %trategy
• Digital Mar&etin
• #ong>term *oal
• )esponsibility $
•
De5ne 'erform
• !uic& )eie7 Daily
• Detailed )eie7 Wee&ly
• %trategic )eie7 Milestones
'lan
PLAN
E.ECUTE
RE/IE)
• Agile .eams
• Daily and Wee&ly .as&
#ist
•
)3D and Execution
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ur strategies are tailoredto meet the needs of yourbusiness
C#tom Strategie#
Why UsF
ur s&illset extends to adierse range of platforms
Platorm E0+erti#e
We follo7 an iteratieapproach to all aspects ofdigital transformation
Agile A++roa$1
We are led by a ne7technology eteran 7ithast experience instrategic leadership roles
/eteran Lea%er#1i+
Wea teconpar
St
Wematec
Te
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'artnerships
• 'roider of enterprise 7eb, mobile and cloud
technology solutions
• 11 years of experience
• Member of Microsoft and +BM 'artner et7or&s
%earch Adertising
*oogle Analytics +!
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ur $ustomers
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.han& CouG
http"HHtechmantucom