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DIGITAL ACCESSIBILITY, STRATEGY & CONTENT
DELIVERY
Léonie Watson
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OVERVIEW
● Importance● Benefits● Strategy● Content delivery● Technical communication
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DIGITAL ACCESSIBILITY: IMPORTANCE
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IMPROVES COMMUNICATION
● Information about your products and services will reach millions more people
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MINIMIZES LEGAL RISK
●Meet your obligations under UK, European and international legislation
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BRAND REPUTATION
● Digital accessibility positively promotes your brand reputation
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DIGITAL ACCESSIBILITY: BENEFITS
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YOU BENEFIT
● Communicate more effectively with many more people
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WE BENEFIT
● People with disabilities, or with a temporary loss of ability
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EVERYONE BENEFITS
● Everyone is a niche audience, with multiple platforms, devices and assistive technologies
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DIGITAL ACCESSIBILITY: STRATEGY
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POLICY & GOVERNANCE
● Define your digital accessibility goals and a timetable for achieving them
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DOMAIN CHAMPIONS
● People with experience and knowledge of digital accessibility
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EVERYONE'S RESPONSIBILITY
● Professional pride, professional development, and quality metrics
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GUIDELINES & RESOURCES
● Training, guidelines, frameworks and libraries
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DIGITAL ACCESSIBILITY: PROJECT MANAGEMENT
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WATERFALL PROJECTS
● Include accessibility requirements in your brief
● Build in key stage accessibility checks throughout the project
● Test at key stages with disabled people from your target audience
●Make "go live" dependent on accessibility requirement sign-off
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AGILE PROJECTS
●Make accessibility a prerequisite of task completion
● Build light accessibility checks into every sprint
● Test after milestone sprints with disabled people from your target audience
● Iterate based on outcomes of checks and testing
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DIGITAL ACCESSIBILITY: CONTENT DELIVERY
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DELIVER CROSS-CHANNEL
● Communicate through different channels, and over different social networks
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KNOW YOUR AUDIENCE
● 45 to 64 year olds are the fastest growing social networking demographic
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BE RECOGNISABLE
●Make it easy to identify your brand, and create trust through brand recognition
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MAKE IT EASY
● Communicate simply, clearly and visibly
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DIGITAL ACCESSIBILITY: TECHNICAL
COMMUNICATION
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HEADINGS
● Create a consistent structure with a logical hierarchy
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LISTS
● Group two or more related items into lists
● Use bulleted, numbered and definition lists
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LANGUAGE
● Use plain and simple language, and short sentences
● Explain subject matter words and phrases
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ABBREVIATIONS
●Write phrases in full with the abbreviation or acronym in parenthesis
● Use the abbreviation or acronym freely after that
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IMAGES
● Use images to help people understand complex themes
● Describe images so everyone can enjoy them
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LINKS
● Use link text that can be understood in isolation
● Use the name of the chapter, page or website that the link leads to
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SUMMARY
● Understand that digital accessibility is important
● Know that digital accessibility benefits everybody
● Put in place a digital accessibility strategy
●Make digital accessibility part of every project
● Use digital accessibility to communicate effectively
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THANK YOU!