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TATA CONSULTANCY SERVICES
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INTRODUCTION
Tata Consultancy Service (TCS) is the worlds leadingglobal Information technology consulting firm
ranked in top ten in the fortunes rank list for the year2009
TCS pioneered the industry and remains its marketleader, employing over 20,000 persons
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COMPANY BACKGROUND
TCS was founded by Tata group which was establishedby Jamstji Tata in 1868 an oldest and respected group of
companies in India
The First chairman was Jahangir Ratanji Dadabhoy
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COMPANY BACKGROUND
At first TATA used to punch card services to a sistercorporation TESCO
It later bagged the nation's first domestic softwareproject, the Inter-Branch Reconciliation System (IBRS)
for the Central Bank of India
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COMPANY BACKGROUND
also provided bureau services to Unit Trust of India
as a result TCS became one of the first organizations totender BPO services
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COMPANY BACKGROUND
In 1970s, Tata Consultancy Services in full swing
exporting its services.
TCS's inaugural global order came from Burroughs,one
of the first business computer manufacturers.
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COMPANY BACKGROUND
TCS holds the credit to set off the first software researchand development centre, the Tata ResearchDevelopment and Design Centre (TRDDC) in 1981and in1985
the first client committed offshore development centrewas established for Compaq.
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COMPANY BACKGROUND
Early 90s was golden era for the Indian ITindustry
they grew tremendously due to the Y2K virusand the introduction of Euro
TCS lead the way for industrial unit replica forY2K conversion and built-up software tools
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COMPANY BACKGROUND
In 1999, TCS fortified the opportunities in outsourcingthe E-Commerce and the connected solutions and set up
its E-Business division with ten people
In 2004 it illustrated a vigorous development ofcontributing half a billion US dollars to TCSs totalrevenue
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TCS SERVICE PROFILE
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Type: Public BSE: 532540
Founded: 1968
Headquarters:
TCS House, Rave line Street, Fort, Mumbai - 400 001 India
Key people:
Ratan Tata, (Chairman of the Board, Tata
Group)
S Ramadorai, (CEO and Managing
Director)
Jobhi Mahalingam, (Executive Director
and CFO)
N Chandra, (Executive Director, COO, CEO
& MD Designate)
Phiroz Vandrewala,(Executive Director
5
and Head, Global Corporate Affairs)
Ajoy Mukherjee, (Vice President and
Head, Global Human Resources)
K Anantha Krishnan, (Vice President and
Chief Technology Officer)
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Services:
Information Technology Consulting, IT Services, Outsourcing, BPO, Software Products Products:
TCS Bancs, Digital Certification Products, Health-care Management Systems.
Revenue:US$ 6.019 billion (in FY 2009-10) Net income:US$ 1.128 billion (in FY 2009-10) Employees:150,000 (As on 1 April, 2010)
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TCS SERVICES TCS offers services in eight areas of service: Business process Outsourcing Business Intelligence and performance Management Enterprise Solutions (CRM,ERP, and SCM) IT Consulting Application Development and Maintenance Engineering and Industrial Services IT Infrastructure services Testing and qualityAssurance. TCSs are divided in following divisions
Financial Services, Energy and Utility, Banking, Life sciences and Health care, Insurance, Securities trading
system, Retail and Consumer goods, Telecommunications, Government and
Transportation
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TCS DIVISIONS TCSs are divided in following divisions:
Financial Services
Energy and Utility Banking
Life sciences and
Health care, Insurance
Securities trading system
Retail and Consumer goods
Telecommunications, Government and Transportation
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SWOT ANALYSIS OF TCS
STRENGTH
widespread universal reach
Strong economic presentation Human management skills
Innovative lab system
The Fame of the founder
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WEAKNESS
Momentous publicity to financial service markets
Deficient in level of consulting operations
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OPPURTUNITIES
Expansion in worldwide IT
services
Focus on SMB segment
Expanding maneuvers in countries
like china
Focus on high end business and
consulting
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THREATS
The Hike in Employee costs
Powerful competition from overseas firms like
Accenture,IBM etc. Merge in the end markets
Currency gratitude
Increase in competition from low wage
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CORPORATE STRATEGIES FOR TCS
Deciding whether the firm should divestitself from any of its business
Allocating resources among differentbusiness
Decisions on any new acquisitions ormergers for any particular unit
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BUSINESS LEVEL STRATEGY
Formulate strategy for TCS
Develop strategies against competitors
Low outlay of Global delivery 24X7 model
Distinguished in low end services in bothcapital and price
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FUNCTIONAL LEVEL STRATEGY
Implement the general strategic outline provided by themanaging director
Plan,communicate and implement the strategic outlineprovided by the MD
Identifying the right,viable products for R&D
Ensure quality conforming to the standards of theorganization
Ensure smooth running of the product development unit
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GLOBAL STRATEGIES FOR TCS
TCS was the first one to set the global delivery centre in
China
TCSs operation units are mainly divided into five maindivisions
The well established markets are North America, U.Kand Western Europe
the new markets are Latin America, Middle East, Indiaand Eastern Europe.
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