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TARGET AUDIENCE RESEARCH
Although I have already gathered some
quantitative research I would like to
gather some more quantitative
research but I would like to also have
some qualitative questions regarding
mise-en-scene research.
QUESTIONNAIRES
Due to the fact that social media is an easy and
effective way of collecting data I decided to ask my
closest friends if they would be willing to answer my
questionnaire on Facebook and send me their
answers back. In total four of my friends
answered my questionnaire. I am now going to
analyse the answers which were given.
PARTICIPANT ‘A’
The First person who answered my
questionnaire was my younger cousin Louise.
Louise is 15 and is currently studying in high
school. I asked Louise to answer my questions
as she is a very main stream kind of girl who
always follows the latest fashion trend.
PARTICIPANT ‘B’
The third person to answer my questionnaire was
one of my best friends Emily, who is 17. Although
Emily doesn’t fit into my target audience I know
that she didn’t enjoy high school for many reasons
but one been people bullied her. I would like to get
her perspective and opinion on the questions
related to bullying.
PARTICIPANT ‘C’
The second person who answered my questionnaire was
my friend Nicole – Who is 17, currently studying dance at
college. I asked Nicole to answer my questionnaire due to
the fact that she also is into mainstream fashion. But more
so due to the fact that Nicole works in a high street fashion
store in Hull City Centre. This means that on her days at
work she will see lots of people and the way they dress this
will relate to the questions about fashion.
PARTICIPANT ‘D’
The last person who answered my questionnaire was
my younger cousin Ben. Louise is 16 and is currently
studying in high school. I asked Ben to answer my
questionnaire as up to now I have only done target
audience into females however my target audience is
16% Male and 84% female. This means I need to
hear a males perspective from somebody who fits
into my target audience.
QUESTIONNAIRES
What is your favourite music genre?
A) Indie
B) Indie
C) RNB
D) RNB
In Conclusion: I have found that half of the people I asked my
questions fell into my target audience. This could be irrelevant because
the reason I did this was to get peoples opinions on the bullying
situation and understand fashion styles from other peoples’ point of
view.
QUESTIONNAIRES
Who is your favourite music artist?
A) Jake Bugg/Artic Monkeys
B) The Smiths
C) Beyonce
D) Rihanna
In Conclusion: Participants C and D said that their
favourite musical artist are RNB artists, again this shows
that they fit into my target audience.
QUESTIONNAIRES
How often do you watch music videos?
A) Everyday
B) Everyday
C) About twice a week? If that
D) Hardly Ever, I only watch them if people have made a big deal about
them for example I have watched the latest Miley Cyrus music videos.
In Conclusion: The two people who were in my target audience say that
they hardly ever watch music videos. Participant D said that unless people
have made a big deal he doesn’t tend to watch music videos. This shows
that I need my music video to shock people so that people will watch it.
QUESTIONNAIRES
How do you access music videos?
A) YouTube
B) YouTube
C) On YouTube
D) On YouTube, or sometimes they are shared on
Facebook.
In Conclusion: The answers to this question show that my
music video will be broadcasted in the correct way.
QUESTIONNAIRES
Where do you watch music videos?
A) Youtube
B) iPod
C) At Home or at college
D) At Home on the internet
QUESTIONNAIRES
What do you usually find interesting in music videos in general?
A) Movie type videos
B) How the music fits with the story in the video
C) When the music video tells a story
D) I think the editing makes music videos interesting.
In Conclusion: The answers to this question show that my target
audience find narrative the most interesting in a music video.
Participant D says that he finds editing most interesting, due to this I
will do more research into editing.
QUESTIONNAIRES
What would you expect to see in an RNB/SOUL music video?
A) Love scenes and stuff
B) Pimps n hoes
C) Money, Black People
D) Love scenes and close ups.
In Conclusion: Due to the fact that my music video will be based
more around Soul I don’t want to add footage of ‘pimps n hoes’ or
‘money and black people’ in my music video. However participant D
says that he would expect to see close ups which shows that in my
music video I will video close ups.
QUESTIONNAIRES
In music videos based around bullying what would you
expect to see?
A) Someone getting bullied and crying
B) Vulnerable child and sad scenes
C) A school and tears
D) Groups of people in typical cliques
In Conclusion: I am going to include some of these things in
my music video as this is what my target audience expect to
see.
QUESTIONNAIRES
Can you think of any music videos based on bullying?
A) Macklemore – Same Love
B) No
C) Kelly Rowland - Stole
D) Katy Perry – Firework
In Conclusion: I am going to analyse these music videos in
relation to mise-en-scene, cinematography, editing and sound. To
give me a broader understanding of music videos based around
bullying.
QUESTIONNAIRES
Have you listened to the song Clown by Emile Sande?
A) Yeah
B) No
C) Yes
D)Yes
In Conclusion: This shows that three quarters of my
participants have listened to the song that I wish to do my
music video to.
QUESTIONNAIRES
What message do you think the song is based upon?
A) Bullying
B) I haven’t listened
C) Feeling like an idiot in a situation where somebody or people make
you feel like you don’t fit in
D) Been made a fool of in a relationship
In Conclusion: The people who have listened to the song Clown, said
that the message they believe the song is based upon is been made
out to be a fool in a relationship, been bullied or been made to feel as
though they don’t fit in.
QUESTIONNAIRES
What would you expect a stereotypical ‘popular’ girl to be
wearing?
A) Fashionable clothes
B) Half the girls at Wyke that think they’re ace
C) Ugg boots, Ted Baker bag, tight jeans.
D) Clothes that show off parts of her body – legs, arms, chest.
In Conclusion: The answers to these questions show the outfits
that I need to bare in mind when planning the outfit of my
character when she is trying to fit in.
QUESTIONNAIRES
What would you expect a stereotypical ‘indie’ girl to be
wearing?
A) Unique clothes
B) ‘indie’ means individual so could mean anything they want to wear
C) A parka coat, dark colours, something that stands out
D) Dark Clothes, Parka Coat, anything really.
In Conclusion: The answers to these questions show the outfits that I
need to bare in mind when planning the outfit of my character when
she is been herself.
QUESTIONNAIRES
What props do you relate to bullying?
A) Internet, if that counts?
B) Don’t know
C) Tissues to wipe tears on.
D) Mobile Phones
In Conclusion: I will try to include these props in
my music video.
QUESTIONNAIRES
What setting do you relate to bullying?
A) School or dark places
B) School
C) School and bedroom
D) Schools
In Conclusion: I will try to include these settings in my
music video. Although I will find it hard to get into a school
due to unforeseen circumstances so I will have to try and
make the college I study at look like a school.
In general what do you relate to bullying?
A) People getting hurt
B) Vulnerability and loneliness
C) People committing suicide
D) People hurting themselves
In Conclusion: I will show these things in my music video as I
already planned to so these answers have just shown that my
initial thoughts of what to do my music video fit to what my
target audience expect to see in a music video about bullying.
QUESTIONNAIRES
What colours do you believe connote sadness?
A) Blue or black
B) Grey and Black
C) Dark colours: purple, black, grey…
D) Black
In Conclusion: I will include some of these colours in my music video
and also when it comes to editing I want to do a section of it in black
and white, mainly due to the fact that that is a convention of my
chosen genre but more so because my target audience have said that
black connotes sadness.
QUESTIONNAIRES