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Tag That!How to Effectively Use QR Codes in Your Green Industry Business
Chris Heiler
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Within two years, 25% of all web traffic is expected to be
via smartphone*
via Pingdom.com
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Facebook mobile usage has passed desktop usage*
via Techcrunch.com
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More than 50% of all local web searches take place with
a mobile device*
via SocialMediaExaminer.com
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These are your customers!
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What we’ll cover1. The Technology
2. Best Practices
3. Getting Started
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The Technology
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What are QR codes?
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Why this technology is important
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Using QR codes effectively
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Using QR codes effectively
Packaging and merchandising
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Using QR codes effectively
Packaging and merchandising
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Using QR codes effectively
Marketing and advertising
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Using QR codes effectively
Marketing and advertising
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Using QR codes effectively
Customer support
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Using QR codes effectively
Customer support
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Best Practices
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Utilize a strong call-to-action and incentive
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Utilize a unique landing page
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Destination site should be mobile-optimized
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Keep it simple, stupid
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Tell the user where the tag leads
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Give users instructions for downloading a scanner
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Test your QR codes with multiple devices
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Location, location, location
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Shorten the URL before creating the code or tag
http://goo.gl/bJCWb
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Include the URL with the QR code
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Your QR code should be 1”x1” minimum
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Getting Started
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Downloading a scanner
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Scanning a tag or code
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Creating a QR code
www.tag.microsoft.com Getting Started
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Creating a QR code
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Creating a QR code
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Creating a QR code
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Creating a QR code
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Creating a QR code
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Get in touch
(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler
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