Download - System in motion_magentocom (china)_2014
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Openbravo - O2O Retail Strategy
© Axial
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Openbravo - O2O Retail Strategy
© Axial
O2O concepts
O2O strategy
How can IT help?
O2O success stories
Q&A
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System in motionOpenbravo China
O2O Concepts
Sales
Customer
Money
Product
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System in motionOpenbravo China
O2O Concepts
Customer
Online
Mobile
Ecommerce
Social
Platform 1
Buy
Recommend
Platform 2
Sell
Buy
Offline
Store
Browse
Buy
Return
Shopping mall
Browse
Hangout
![Page 5: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/5.jpg)
System in motionOpenbravo China
O2O Concepts
Sales
Customer• Channel 1
• Channel 2
• Channel 3
• Channel 4
Money
Product
![Page 6: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/6.jpg)
System in motionOpenbravo China
O2O Concepts
Money
Offline
Cash Card
Credit
Debit
Mobile
Ali wallet
Tencentwallet
Paypal
Octopus
Online
Cash (COD) Card
Credit
Debit
Gateway
Alipay
Paypal
Tencent
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System in motionOpenbravo China
O2O Concepts
Sales
Customer• Channel 1
• Channel 2
• Channel 3
• Channel 4
Easiestpayment
Product
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System in motionOpenbravo China
O2O Concepts
Produce
Store
Package Distribute
Transport
Resell Buy
Consume
??
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System in motionOpenbravo China
O2O Concepts
Sales
Customer• Channel 1
• Channel 2
• Channel 3
• Channel 4
Easiestpayment
Unique Product
![Page 10: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/10.jpg)
System in motionOpenbravo China
O2O Concepts
Customer
Online
Mobile
Ecommerce
Social
Platform 1
Buy
Recommend
Platform 2
Sell
Buy
Offline
Store
Browse
Buy
Return
Shopping mall
Browse
Hangout
![Page 11: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/11.jpg)
Openbravo - O2O Retail Strategy
© Axial
O2O concepts
O2O strategy
How can IT help?
O2O success stories
Q&A
![Page 12: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/12.jpg)
System in motionOpenbravo China
O2O Strategy
Implement sales channels
Facilitate multi-channel conversion
To generate up-sell
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System in motionOpenbravo China
O2O Strategy
• User experience -> consistency
• User journey -> conversions
Channels
• Unification -> shared references
• Analytics -> big data
Decision making
• Consolidated P&L -> avoid internal competition
• Channel / Geography matrix -> local conversions
Integration
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System in motionOpenbravo China
O2O Strategy
Offline - Online
Bridges
•URL
•QR Code
•Terminals
Incentive
•Discount
•Gift
•Service
Push
•Proposed
• Imposed
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System in motionOpenbravo China
O2O Strategy
Online - Offline
Bridges
•Locator
•Direction
•Booking
Incentive
•Service
•Gift
•Discount
Push
•Proposed
•Imposed
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System in motionOpenbravo China
Return
Delivery
Payment
Checkout
O2O Strategy
O2O – Mid transaction conversion
On Off
On Off
On Off
On Off
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System in motionOpenbravo China
O2O Strategy
Market
Place
Logistics
Customer
Conversion
Brand owned
Online Market place – Online Brand
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System in motionOpenbravo China
O2O Strategy
Online Social – Offline Commerce
![Page 19: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/19.jpg)
Openbravo - O2O Retail Strategy
© Axial
O2O concepts
O2O strategy
How can IT help?
O2O success stories
Q&A
![Page 20: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/20.jpg)
System in motionOpenbravo China
How can IT help?
Automation
Merchandising
• Catalog
• Prices
• Discounts
• Promotion
CRM
• 360 view
• Loyalty
• Profiling
• Clustering
• Targeted content
Supply chain
• Central logistics
• Tracking
• Replenishment
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System in motionOpenbravo China
How can IT help?
Agility
Trend acceleration
• Retail -> ecom -> mobile -> social
• Frequent update
• Quick implementation
Implementation
• Priority driven
• Quickest path to value
• Continuous improvements
Data driven decisions
• Measure
• Evaluate
• Adjust
New business models
• Multi-channel
• Multi-company
• Multi-currency
• Multi-language
• Multi-brand
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System in motionOpenbravo China
How can IT help?
IT Strategy
1. ERP Foundation
• Agile
• Open
• Central
2. Channels
• Well defined
• Standard & rules
• Integration
• Conversion points
3. Intelligence
• All data sources
• Standardize
• Analytics
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System in motionOpenbravo ChinaSystem in motion 23
How can IT help?
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Reporting
Combined payment
methods
Web-based
Customizable
Mobile
Real-time Sync
Offline Support
Multi-channel
How can IT help?
![Page 25: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/25.jpg)
Openbravo - O2O Retail Strategy
© Axial
O2O concepts
O2O strategy
How can IT help?
O2O success stories
Q&A
![Page 26: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/26.jpg)
System in motionOpenbravo China
O2O Success stories
![Page 27: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/27.jpg)
System in motionOpenbravo China
O2O Success storiesNext steps
franchisee network
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System in motionOpenbravo China
O2O Success storiesNext steps
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System in motionOpenbravo China
O2O Success storiesNext steps
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System in motionOpenbravo China
O2O Success storiesNext steps
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Openbravo - O2O Retail Strategy
© Axial
![Page 32: System in motion_magentocom (china)_2014](https://reader033.vdocuments.mx/reader033/viewer/2022052912/55a108c41a28ab6d6a8b46d1/html5/thumbnails/32.jpg)
Openbravo - O2O Retail Strategy
© Axial
THANK YOU FOR
YOUR ATTENTION