Download - Syllabus MBA (General) Sem III & IV
-
7/22/2019 Syllabus MBA (General) Sem III & IV
1/134
1
BHARATI VIDYAPEETH
DEEMED UNIVERSITY,
A Grade University Status by Ministry of HRD, Govt. of India
Re-Accredited by NAAC with A Grade
FACULTY OF MANAGEMENT STUDIES
MASTER OF BUSINESS ADMINISTRATION
(MBA)
SYLLABUS
Applicable with effect from 2012-13Sem III & IV
-
7/22/2019 Syllabus MBA (General) Sem III & IV
2/134
2
-
7/22/2019 Syllabus MBA (General) Sem III & IV
3/134
3
BHARATI VIDYAPEETH DEEMED UNIVERSITY, PUNEFaculty of Management Studies
Master of Business Administration (MBA-General)
Revised Course Structure (To be effective from 2012-2012)
I. Introduction :The Master of Business Administration Program (MBA-General) is a full time two-yearprogram offered by Bharati Vidyapeeth Deemed University (BVDU), Pune and
conducted at its management institutes in Pune, New Delhi, Karad, Kolhapur, Sangli, and
Solapur. All the six institutes have excellent faculty, Laboratories, Library, and otherfacilities to provide proper learning environment. The Six institutes are approved by
AICTE to conduct MBA-General program, while the University itself is re-accredited by
NAAC with an 'A' grade. Having studied the present and future requirements of the
industry, the MBA-General Program is tailored to the needs of the industry in particularand society at large. This effort is reflected in the Vision and Mission statements of the
MBA-General program. The statements also embody the spirit of the mission of the
University and vision of Dr. Patangraoji Kadam, the Founder of Bharati Vidyapeeth andChancellor, Bharati Vidyapeeth University, which is to usher in Social Transformationthrough Dynamic Education.
II. Vision Statement of MBA Program :To create Dynamic & Effective Business Managers and Entrepreneurs who can transformcorporate sector to cater to the needs of the society and contribute to the Nation building.
III. Objectives of the MBA Program :At Bharati Vidyapeeth Deemed University the objective of MBA-General Program is to
provide world class Business Education. The Program aims to improve BusinessDecision Making Capabilities of upcoming Managers by enhancing their Analytical
Skills.
IV. Learning Outcomes FROM THE MBA-General Program :At the end of the course the student should be able to :
Analyze problems and design effective and efficient solutions Learn new technologies with ease and be productive at all times Read, write, and contribute to Business literature To Develop Team Spirit. Be a good citizen in all respects.
V. Eligibility for Admission to this Course :Admission to the course is open to any graduate (10+2+3) of any recognized universitysatisfying the following conditions:
The candidate should have secured at least 50% (45% for SC/ST) in aggregate at
graduate level university examination.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
4/134
4
The Candidate applying in final year of bachelors degree may also apply. Admission of
such candidates will remain provisional until submission of final result certificates in
original.Subject to the above conditions, the final admission is based solely on the merit at the All
India entrance test (B-MAT) followed by Group Discussion & Personal Interview
conducted by Bharati Vidyapeeth University, Pune.
VI. Structure of the Program :The MBA-General programmes are of 120 credits which need minimum two years
divided in to four semesters to complete. During third semester students have to opt for a
specialization and study the topics in the specialization in depth. The course also includesInternship / Summer Training of 50 days. The medium of instruction and examination
will be only English. A student would be required to complete the course within five
academic years from the date of admission.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
5/134
5
SEMESTERI MBA(General)Course
CodeCourse Title
Credit
ValueL/W
T/
W
LB/
W
Examination
Pattern
J0101CO01 Management Concepts &
Applications
4 3 2 - UE & IA
J0101CO02 Financial & ManagementAccounting
4 3 2 - UE & IA
J0101CO03 Economics for Business 4 3 2 - UE & IA
J0201CO04 Organizational Behavior 4 3 2 - UE & IA
J0101CO05 Statistical Techniques 4 3 1 1 UE & IA
J0101CO06 Communication Skills 4 3 - 2 CA
J0301CO07 Information Technology For
Managers
3 2 - 2 CA
See Groups OpenI* 3 2 2 CA
30 22 9 7 -
*OpenI : Students should choose any one from followings-
1. (J0101OP08) Data Analysis using MS-Excel.2. (J0101OP09) Current Affairs
SEMESTER-II [MBA (General)]Course
CodeCourse Title
Credit
ValueL/W
T/
W
LB/
W
Examination
Pattern
J0101CO10 Marketing Management 3 2 2 - UE & IA
J0101CO11 Financial Management 3 2 2 - UE & IA
J0201CO12 Human ResourceManagement
2 2 - - UE & IA
J0101CO13 Production & OperationsManagement
2 2 - - UE & IA
J0101CO14 International Business 2 2 - - UE & IA
J0101CO15 Macro Economics 4 3 2 - UE & IA
J0101CO16 Research Methodology 4 3 1 1 UE & IA
J0101CO17 Legal Aspects of Business 2 2 - - CA
J0301CO18 Basics of Electronic
Business & Decision SupportSystems
2 2 - - CA
See Groups OpenII* 3 2 2 - CA
See Groups OpenIII* 3 2 2 - CA
30 24 11 1 -*Open -II and Open III: Students should choose any two from followings-
1. (J0101OP19) Data Analysis using SPSS2. (J0101OP20) Cyber Security
3. (J0101OP21) Consultancy Management
-
7/22/2019 Syllabus MBA (General) Sem III & IV
6/134
6
SEMESTER-III [MBA(General)]Course
CodeCourse Title
Credit
ValueL/W T/W LB/W
Examination
Pattern
J0102CO22 Strategic Management 4 3 2 - UE & IA
J0102CO23 Operations Research 4 3 2 - UE & IA
See Groups Elective I 3 3 - - UE & IASee Groups Elective II 3 3 - - UE & IA
See Groups Elective III 3 3 - - UE & IA
See Groups Elective IV 3 3 - - UE & IA
J0102CO28 Internship 8 - - - UE & IA
See Groups OpenIV* 3 2 2 - CA
See Groups OpenV* 3 2 2 - CA
34 22 08 - -Students those who opt for dual specialization can choose any two papers from selected elective groups.
e.g. if students opt for marketing and finance as a dual specialization then he / she would select any two
paper from elective group I and any two paper from elective group III.
*OpenIV and OpenV: Students should choose any two from followings-1. (J0102OP29) Business Intelligence2. (J0102OP30) Yoga & Meditation3. (J0102OP31) Foreign Language - I
SEMESTER IV [MBA(General)]Course
CodeCourse Title
Credit
ValueL/W T/W LB/W
Examination
Pattern
J0102CO32 Entrepreneurship
Development
4 3 2 UE & IA
J0302CO33 Innovation &TechnologyManagement
4 3 2 UE & IA
See Groups Elective V 3 2 2 UE & IA
See Groups Elective VI 3 2 2 UE & IA
See Groups Elective VII 3 2 2 UE & IA
See Groups Elective VIII 3 2 2 UE & IA
See Groups OpenVI* 3 2 - 2 CA
See Groups OpenVII* 3 2 - 2 CA
26 18 12 4 -Students those who opt for dual specialization can choose any two papers from selected elective groups.
e.g. if students opt for marketing and finance as a dual specialization then he / she would select any two
paper from elective group I and any two paper from elective group III.
*OpenVI and OpenVII: Students should choose any two from followings-
1. (J0102OP38) Disaster Management2. (J0102OP39) Enterprise application
3. (J0102OP40) Foreign Language - II
-
7/22/2019 Syllabus MBA (General) Sem III & IV
7/134
7
Grading System for Programmes under Faculty of Management Studies:
1. Grade Points: The Faculty of Management Studies, Bharati Vidyapeeth University hassuggested the use of a 10-point grading system for all programmes designed by its
various Board of Studies. A grading system is a 10-point system if the maximum grade
point is 10. The system is given in Table I below.
Table I: The 10-point Grading System Adapted for Programmes under FMS
Range of
Percent Marks
[75,
100]
[70,
74.9]
[65,
69.9]
[60,
64.9]
[55,
59.9]
[50,
54.9]
[45,
49.9]
[40,
44.9]
[00,
39.9]
Grade Point 10.0 9.0 8.0 7.0 6.0 5.5 5.0 4.5 0.0
Grade O A+ A B+ B C+ C D F
2. Scheme of Examination: For some courses there is Internal Assessment (IA) conductedby the respective institutes as well as a University Examination (UE) at the End-of-the
Term. Both IA and UE will be conducted out of 100 marks and converted to grade pointsand grades using Table I above.
For courses there is only Continuous Assessment (CA) the respective institutes will
evaluate the students in varieties of ways, three or four times, during the term for a total
of 100 marks. Then the marks will be converted to grade points and grades using theTable I above.
3. Performance in a Course: The performance in a course is indicated by a Grade PointIndex (GPI). For courses with both UE and IA components, the GPI is computed as a
weighted average of grade points in UE and IA with respective weights 60% and 40%.
That is,GPI = 0.6* GP(UE) + 0.4*GP(IA),
Where GP(UE) is the grade point corresponding to UE and GP(IA) is the grade point
corresponding to IA. As an illustration, suppose that a student obtains 40% in UE and100% in IA. Then GP(UE) = 4.5 and GP(IA) = 10.0, so that GPI in the course would be
0.6*4.5+0.4*10.0 = 2.7+4.0 = 6.7 (This would correspond to 63.5%.)
For courses with CA only, the grade point itself would be the GPI:
4. Semester Grade Point Average (SGPA) and Cumulative Grade Point Average(CGPA):At the end of each term, SGPA is calculated as the weighted average of all GPI of
courses in the current semester in which the student has passed, the weights being the
credit values of respective courses. Similarly, at the end of each semester, CGPA iscalculated as the weighted average of all GPI of all courses in which the student has
passed up to the current semester.
5. Standards of Passing:
-
7/22/2019 Syllabus MBA (General) Sem III & IV
8/134
8
a) In order to pass in a course, a student must obtain a minimum grade point of 4.5 atthe UE and also a minimum GPI of 4.0 in the course. There is no separate passing
criteria in IA. Thus, a student may fail in a course either because he/she failed atUE or he/she failed in aggregate performance of UE and IA. A student who passes
in a course is said to have completed the credits assigned to the course.
b) A student who completed the minimum credits required for a programme will bedeclared to have completed the programme with the Honours according to Table
II.
Table II: CGPA Ranges for Class Declaration
Range ofCGPA
[4.00, 4.99] [5.00, 5.49] [5.50, 5.99] [6.00, 7.99] [8.00, 10.00]
Division Pass Class Second
Class
Higher Second
Class
First Class First Class
with Distinction
Range ofMarks(%)
[40.0, 49.9] [50.0, 54.9] [55.0, 59.9] [60.0, 69.9] [70.0, 100.0]
6. Equivalence between CGPA and Percent Marks:Any stakeholder may convert GPI of a course, SGPA, or CGPA to an equivalent percent
marks using the formula
marks (%) = | 10 * CGPA if CGPA in [4.00, 6.00]
| 5 * CGPA + 30 if CGPA in [6.00, 9.00]
| 25 * CGPA150 if CGPA in [9.00, 10.00]
The above formula gives values in the Table III. For values which are not in the Table -III, use the formula directly.
Table III: CGPA and Corresponding Marks (%)
CGP
A
MARK
S
(%)
CGP
A
MARK
S
(%)
CGP
A
MARK
S
(%)
CGP
A
MARK
S
(%)
CGP
AMARKS
(%)
CGP
AMARKS
(%)
4.0 40.0 5.0 50.0 6.0 60.0 7.0 65.0 8.0 70.0 9.0 75.0
4.1 41.0 5.1 51.0 6.1 60.5 7.1 65.5 8.1 70.5 9.1 77.5
4.2 42.0 5.2 52.0 6.2 61.0 7.2 66.0 8.2 71.0 9.2 80.0
4.3 43.0 5.3 53.0 6.3 61.5 7.3 66.5 8.3 71.5 9.3 82.5
4.4 44.0 5.4 54.0 6.4 62.0 7.4 67.0 8.4 72.0 9.4 85.0
4.5 45.0 5.5 55.0 6.5 62.5 7.5 67.5 8.5 72.5 9.5 87.5
4.6 46.0 5.6 56.0 6.6 63.0 7.6 68.0 8.6 73.0 9.6 90.0
4.7 47.0 5.7 57.0 6.7 63.5 7.7 68.5 8.7 73.5 9.7 92.5
4.8 48.0 5.8 58.0 6.8 64.0 7.8 69.0 8.8 74.0 9.8 95.0
4.9 49.0 5.9 59.0 6.9 64.5 7.9 69.5 8.9 74.5 9.9 97.5
-
7/22/2019 Syllabus MBA (General) Sem III & IV
9/134
9
7. From the formula, the correspondence between range of Marks in percent and range ofCGPA is obtained in the Table IV.
Table IV: Ranges of CGPA and Marks (%)
Range of CGPA Division Range in Marks (%)
[9.00, 10.00] First Class with
Distinction
[75.0, 100.0]
[8.00, 8.99] [70.0, 74.9]
[7.00, 7.99]First Class
[65.0, 69.9]
[6.00, 6.99] [60.0, 64.9]
[5.50, 5.99] Higher Second
Class
[55.0, 59.9]
[5.00, 5.49] Second Class [50.0, 54.9]
[4.50, 4.99]Pass Class
[45.0, 49.9]
[4.00, 4.49] [40.0, 44.9]
[00.0, 39.9] Fail [00.0, 39.9]
8. Structure of Grade Cards at the end of Each Semester: The grade cards to be issuedto students at the end of each semester will have the format shown in Table V.
Table V: Format of the Grade Card
Course
Title
UE IA/ CA
GPI ResultGrade
Point
GradeGrade
Point
Grade
SGPA:
CGPA:Completed Credits:
The grade card also shows the 10-point scale and the formula to convert GPI, SGPA, and/or
CGPA to percent marks.
9. Equivalence between 10-point, 4-point, and 6-point scales:The Faculty of Management Studies has recommended the use of 10-point grading
system. However, there are two other commonly used grading systems - the 4-point
system that is used in US and many other countries and 6-point system that isrecommended by UGC and followed in many Universities. Therefore, it is necessary to
-
7/22/2019 Syllabus MBA (General) Sem III & IV
10/134
10
establish equivalence between GPI, SGPA, CGPA of 10-point system and those of other
two systems. Such equivalence is given in the Table VI.
Table VI: Equivalence Between
10-point, 6-point, and 4-point GPI/ SGPA/ CGPA
10-
PNT
6-
PNT4-
PNT
10-
PNT
6-
PNT4-
PNT
10-
PNT6-PNT 4-PNT
10-
PNT
6-
PNT4-
PNT
10-
PNT
6-
PNT4-
PNT
10-
PNT
6-
PNT4-
PNT
4.00 2.00 1.60 5.00 3.00 2.00 6.00 4.00 2.40 7.00 4.50 2.80 8.00 5.00 3.20 9.00 5.50 3.60
4.10 2.10 1.64 5.10 3.10 2.04 6.10 4.05 2.44 7.10 4.55 2.84 8.10 5.05 3.24 9.10 5.55 3.64
4.20 2.20 1.68 5.20 3.20 2.08 6.20 4.10 2.48 7.20 4.60 2.88 8.20 5.10 3.28 9.20 5.60 3.68
4.30 2.30 1.72 5.30 3.30 2.12 6.30 4.15 2.52 7.30 4.65 2.92 8.30 5.15 3.32 9.30 5.65 3.72
4.40 2.40 1.76 5.40 3.40 2.16 6.40 4.20 2.56 7.40 4.70 2.96 8.40 5.20 3.36 9.40 5.70 3.76
4.50 2.50 1.80 5.50 3.50 2.20 6.50 4.25 2.60 7.50 4.75 3.00 8.50 5.25 3.40 9.50 5.75 3.80
4.60 2.60 1.84 5.60 3.60 2.24 6.60 4.30 2.64 7.60 4.80 3.04 8.60 5.30 3.44 9.60 5.80 3.84
4.70 2.70 1.88 5.70 3.70 2.28 6.70 4.35 2.68 7.70 4.85 3.08 8.70 5.35 3.48 9.70 5.85 3.88
4.80 2.80 1.92 5.80 3.80 2.32 6.80 4.40 2.72 7.80 4.90 3.12 8.80 5.40 3.52 9.80 5.90 3.92
4.90 2.90 1.96 5.90 3.90 2.36 6.90 4.45 2.76 7.90 4.95 3.16 8.90 5.45 3.56 9.90 5.95 3.96
For the sake of record, the equivalence formulas are as given under which can be used, if thecorresponding values are not in Table VI.
10.CGPA:4 = 2 * CGPA:10 / 5 if CGPA:10 in [4.0, 10.0];
CGPA:6 = | CGPA:102 if CGPA:10 in [4.0, 6.0],
| CGPA:10/2 +1 if CGPA:10 in [6.0, 10.0]
where CGPA-x is the CGPA in x-point scale for x = 4, 6, or 10.
* * *
-
7/22/2019 Syllabus MBA (General) Sem III & IV
11/134
11
Semester - III
-
7/22/2019 Syllabus MBA (General) Sem III & IV
12/134
12
-
7/22/2019 Syllabus MBA (General) Sem III & IV
13/134
13
List of Electives for Semester III
Code Name of Course
Group I: Marketing Management
J0102MK01 Advertising and Media Management
J0102MK02 Service Marketing
J0102MK03 Consumer Behaviour
J0102MK04 Product Management
Group II: International Business Management
J0102IB01 International Economics
J0102IB02 International Marketing
J0102IB03 Regulatory Framework of International Business
J0102IB04 Export Import Policy Procedure & Documentation
Group III: Finance Management
J0102FN01 Investment Analysis and Portfolio Management
J0102FN02 Management of Financial Services
J0102FN03 Financial Risk Analysis & Management
J0102FN04 Corporate Taxation
Group IV: Production Management
J0102PD01 Materials Management
J0102PD02 Quality Management
J0102PD03 Production Planning and Control
J0102PD04 Industrial Management
-
7/22/2019 Syllabus MBA (General) Sem III & IV
14/134
14
Group V: Human Resources Management
Code Name of Course
J0202HR01 Managerial Competencies and Career Development
J0202HR02 Organisational Theory, Structure and Design
J0202HR 03 Performance Management Systems
J0202HR04 Personnel Cost and Compensation Management
Group VI: Information Technology Management
J0302IT01 Computer Hardware and Networking
J0302IT02 Database Management
J0302IT03 Electronic Governance and Electronic Business
J0302IT04 System Analysis and Design
Open Courses
J0302OP29 Business Intelligence
J0102OP30 Yoga and Meditation
J0102OP31 Foreign LanguageI
-
7/22/2019 Syllabus MBA (General) Sem III & IV
15/134
15
Strategic Management
Code: J0102CO22Semester: III
Prerequisite Student should thorough understanding of management, and other functional areas
Objectives
The aim of this course is to provide a framework of strategic management. Students willbe introduced to external and internal environmental analysis, analyse resources and
capabilities of a firm, and formulate strategies. Opportunities to integrate and practice
strategic management skills will be done through case analysis.
Content of Course
Topic - I
Introduction to Strategic Management
Understanding Strategic management, Concept, Levels of strategy, Strategic Management
Process, Strategic Intent.
TopicII
External and Internal Resource Analysis
External Business EnvironmentSWOT Analysis (Looking outside for Threats andOpportunities) - Environment scanningcomponents of external environmentscenario
building, Industry AnalysisFramework - Michael Porters Five forces modelCompetitive
Analysis - Forces shaping competition in industry .
Internal AnalysisSWOT Analysis (Looking inside for Strengths and Weaknesses), Resource
Based ViewResourcesCapabilitiesCompetenciesCompetitive Advantage, Value Chain
Analysis
Topic - III
Strategy Formulation
Business level StrategyIntroduction - Low CostDifferentiationFocus.
Corporate Level StrategyIntroductionExpansion (Concentration, Integration,
Diversification)StabilityRetrenchmentCombination.
Functional level Strategy, International Strategies, Strategic Analysis and Choice
-
7/22/2019 Syllabus MBA (General) Sem III & IV
16/134
16
Topic - IV
Implementation of Strategy
Strategy Implementation - Framework for strategy implementationResource Allocation
Strategy Structure relationship - Implementing changes in structure. Behavioral issues in strategy
implementation - organizational culture and change.
Topic - V
Strategic Control
Purpose and Components of Strategic Control, Evaluation techniques, Control process and
system.
Topic - VI
Strategic managementother topics
Business model innovations - Disruptive Innovation, Blue Ocean Strategy, Technology as astrategic leverage. Other emerging trends and strategies in strategic management.
Teaching Methodology
Lectures, tutorial and Field Work, Case Study Method.Reference Material
Books
1. Jay B. Barney and William S. Hesterly : Strategic Management and CompetitiveAdvantage: Concepts (4th Edition) , Publisher: Pearson/Prentice Hall, 2012 .
2. Charles W.L Hill and Gareth R. Jones, Strategic Management: An IntegratedApproach, Houghton Mifflin.
3. Gerry Johnson and Keven Scholes: Exploring Corporate Strategy, ( Prentice Hall ofIndia)
4. Azhar Kazmi : Business Policy and Strategic Management.5. William F Glueck : Business Policy and Strategic Management, McGraw Hill
International Book Co.
6. A.J. Ansoff : The New Corporate Strategy, John Wiley & Sons7.
Pearce and Robinson : Strategic Management .
8. A A Thomson and A J Strickland : Strategic Management.9. Michael E Porter : Competitive Strategy ( The free press, New York)10. Gary Hamel & C.K.Prahalad : Competing for the Future (Harvard Business School
Press, Boston)
-
7/22/2019 Syllabus MBA (General) Sem III & IV
17/134
17
Operations Research
Code: J0102CO23
Semester: III
Prerequisite
Basic knowledge of MathematicsObjectives
The objective of this course is
To familiarize the students with the quantitative techniques for data analysis To acquaint the students with the application of quantitative techniques in business and
decision-making
Content of Course
Topic- I
Overview of Operations ResearchIntroduction, History, Meaning, Significance, Scope and Limitations of O.R. Applications of
O.R in Business and Management. Latest applications of O.R.
Topic - II
Linear Programming ProblemLinear Programming Problem (LPP):
Definition and Components of LPP, Formulation of LPP, Solution of LPP, Max. / Min.
problems, Graphical Method of Solving LPP, Applications and Limitations of LPP. Sensitivityanalysis.
Topic - III
Transportation problems (TP)
Introduction and Formulation of TP. Initial Basic Feasible Solution (North West Corner Rule,
Row Minimum Method, Column Minimum Method, Matrix Minimum Method, VogelsApproximation Method - VAM) , Optimality Check, Finding Optimal Solution.
Topic- IV
Assignment Problem
Meaning, definition and applications of Assignment, Problem. Hungarian Method, AssignmentProblem for Maximization, minimization.
Topic V
SimulationIntroduction to Simulation, Monte Carlo technique, business applications and limitations.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
18/134
18
Topic VI
Network Analysis: PERT and CPM techniques
Introduction to Networks, key terms in Network Analysis, Network models PERT/CPMnetwork components and precedence relationships. Critical Path Method (CPM), Program
Evaluation and Review Technique (PERT). Determination of PERT times, Determining the
critical path determining the floats and slacks.
Teaching Methodology
Lectures, tutorial and Field Work.Reference Material
Books
1. Sharma J. K.: Quantitative MethodsTheory and Applications: (2010), MacmillanPublishers
2. Taha : Operations Research3. Hilier and Lieberman : Operations Research4. Gupta P. K. & D.S. Hira : Operations Research5. Camm D. J. & Evan : Management Science and Decision TechnologiesSouth Western,
College Publishing Waynel.
6. Banerjee.B : " Operations Research Techniques for Management. "
-
7/22/2019 Syllabus MBA (General) Sem III & IV
19/134
19
Advertising and Media Management
Code: J0102MK01
Semester: III
Prerequisite
On the basis ofstudents knowledge about basics of marketing, Marketing Mix withspecial reference to Promotion Mix, student should apply their knowledge in a
sophisticated manner under the study of Advertising and Media Management into
practice.
Objectives
To build awareness about changing trends in Advertising & Media Management &innovative marketing practices.
Content of Course
Topic- I
Advertising
Concept, objectives, DAGMAR approach, objections to advertising, ethics in advertising,
advertising process, advertising square, ad budget.
Topic- II
Promotion MixIngredients, distinguishing features, USP strategies, push-pull strategies, sales promotion
campaign (SPC).
Topic- III
Ad-Agency
Organization, changing role, services by ad-agency, compensating an agency, client-agency
relationship, client turnover.
Topic- IV
Media Mix Decisions
Media planning, media scheduling, media vehicle, media clutter, web advertising, outdoor
publicity.
Topic-VCopy Writing
Copy illustration, visualization, ad theme, ad effectiveness studies, pre testing V/S post testing
techniques.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
20/134
20
Topic- VI
Ad Industry in IndiaAAA of India, code of conduct ethical and social issues, corporate advertising, surrogated
advertising, ambush marketing, brand advertising, advertising of services, case studies,promotion mix, media mix, Ad effectiveness studies.
Teaching Methodology
Current Topics Presentations Fields Surveys Mini Research Projects Case Discussions Advertising Quiz
References Material
Books
1. Principles of MarketingDr. David Aaker2. Advertising ManagementIndra Mohan3. AdvertisingDr. Arvind Kabra4. Principles of AdvertisingChunawala5. Advertising Management- IGNOU publications
Journals
1. 4 ps Journal of Spectrum Communications2. Brand Equity issuesE. T. Publications
Web Resources
1. www.adspacenetworks.com2. www.adworldindia.com3. www.admagnet.com4. http://chitika.com
-
7/22/2019 Syllabus MBA (General) Sem III & IV
21/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
22/134
22
Topic - V
Distribution of a ServiceDistribution strategies for a service, Challenges in distribution of a service, Role of Internet in
distribution of Services
Topic - VI
Marketing strategies for different service sectorsTravels and tourism, Health Care, It industry, Education services
Teaching Methodology
Lectures, tutorial and Field Work.
Reference Material
Books
1. Services MarketingZeithaml, Bitner, Gremler & Pandit, TMGH, 4th ed.2. Services MarketingChristopher Lovelock
Journals
Journal of Services Marketing
Web Resources
1. http://www.managementstudyguide.com2. www.marketingteacher.com
-
7/22/2019 Syllabus MBA (General) Sem III & IV
23/134
23
Consumer Behaviour
Code: J0102MK03
Semester: III
Prerequisite
Students opting for this course should have sound knowledge of Marketing Management.Objectives
At the end of the course it is expected that the students will be able to
Understand the various aspects of consumer behaviour Understand the factors that influence consumer behaviour. Understand the importance of consumer behaviour in designing marketing
strategies.
Content of course
Topic - I
Meaning & definition of consumer behaviour. Importance / relevance of consumer behaviour
studies in the field of Marketing.
Topic - II
Consumer Research: Consumer research processdeveloping research objectives, collecting
secondary data, designing primary research
Topic - IIIIndividual determinants of consumer behaviour: motivation, consumer perception, consumer-
learning & memory. Personality & self concept, Consumer attitudeformation & change.
External determinants of consumer behaviour: Culture, subculture, social class & reference
group
Topic - IV
Models of consumer behaviour: HowardSheth model, Engel, Kollat & Blackwell model &
Nicosia model
Topic - VBuying roles, buying motivestypes. Types of buying decisionsroutine response or
programmed buying decisions, limited buying decisions & extensive buying decisions.
Consumer buying decision process, post purchase behaviour. Consumer buying Vs.
Organizational buying.
Topic - VI
Diffusion of innovation: meaning and definition, diffusion process. The adoption process.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
24/134
24
Teaching Methodology
Lecture, discussions, case study discussions, field work
Reference Material
Books
1. Consumer Behaviour in Indian perspectiveText & Cases : Suja R. Nair, HimalayaPublishing House
2. Consumer Behaviour : Leon G. Schiffman , Leslie Lazar Kanuk , Pearson Education3. Consumer Behaviour & Marketing Action : Henry Assael , Thompson Learning4. Consumer Behavior: Concepts & Applications: David Loudon, Albert Della Bitta, Tata
McGraw Hill
5. The Marketing Whitebook 2012-13
Web Resources
1. www.trendwatching.com
-
7/22/2019 Syllabus MBA (General) Sem III & IV
25/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
26/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
27/134
27
International Economics
Code: J0102IB01
Semester: III
Prerequisite
Students should be well conversant with
Macro economic variables and concepts External environment as well as basics of international business in general
Objectives
To acquaint the students about the macro economic aspect of International BusinessContent of Course
Topic - I
Theories of International Trade
Theories of absolute advantage, comparative advantage and opportTopicy costs, Modern theory,
Heckscher-Ohlin theory, International trade policy, theory of international finance, open
economy policy analysis. Terms of trade and offer curves
Topic - II
Free Trade versus Protection
International Vs. domestic trade, case for free trade, case for protection, Tariff and other barriers
to trade: Economic effects of tariffs and quotas, Non-tariff barriers and their implications.
Topic - III
Balance of Payments
Meaning and components, Equilibrium and disequilibrium, traditional, absorption and monetary
approach for adjustment, foreign trade multiplier, Indias Balance of Payments crisis. Rupee
convertibility.
Topic - IV
Meaning of exchange rates and types Foreign exchange market and role of participants, global
currency crises in recent past.
Topic - V
The theory of Regional Blocks
WTO, IBRD, ADB, EU, International Financial Institutions, their functions and role.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
28/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
29/134
29
International Marketing
Code: J0102IB02
Semester: III
Prerequisite
On the basis of basics of International Business current trends, students should gainknowledge about International market current trends in changing Global scenario.
Objectives
To acquaint students with theoretical and practical aspects of International Marketing in aclear and systematic manner in the Global Business Environment.
Content of Course
Topic-I
Introduction to International Marketing
Meaning and definition of International Marketing, Features and Importance of International
Marketing, Problems of International Marketing, EPRG frame work, Stages in the evolution of
domestic company to international company, Domestic Marketing V/S International Marketing.
Topic-II
International Marketing Information System
Sources of information, Process of International Marketing Research, Determinants of Market
Selection, International Marketing Entry StrategiesCase Studies.
Topic-III
International Product and Pricing Strategies
Adoption and Standardization, Factors encouraging Adoption and Standardization, CIF, FOB
Pricing, Determinants of Pricing, Pricing Strategies, Branding Decisions, Packaging Strategies.
Topic-IV
Integrated marketing communication
Integrated marketing communication process, modes of IMC, Tools and Techniques,
Multinational V/S Transnational corporations, marketing strategieschanging role in advance
V/S BRIC countries.
Topic-V
International Distribution System
Types of Intermediaries, Direct Export V/S Indirect Export, Distribution Logistics and Supply
Chain Management, Changing role of Shipping Corporations, Transportation Problem. Case
Studies.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
30/134
30
Topic-VI
Global Quality Standards
Quality issues in global markets, global quality standard, international agencies, quality issues
for Indian products in International markets.
Teaching Methodology
Current Topics Presentations Fields Surveys Mini Research Projects Case Discussions Desk Research Assignment
References Material
Books
1. International MarketingFrancis Cherunilam2. Export Management- Francis Cherunilam3. Indias Foreign Trade Policies Exim Bank Publication4. International MarketingSak Onkvisit, Johan J. Shaw5. International MarketingJustin Paul & Ramneek Kapoor
Web Resources
1. www.marketingpower.com2. www.marketingteacher.com3. www.dgft.gov.in
-
7/22/2019 Syllabus MBA (General) Sem III & IV
31/134
31
Regulatory Framework of International Business
Code: J0102IB03
Semester: III
Prerequisites
Knowledge of legal aspects of business NI Act and Contract Act
Objective
The objective of this course is to make students acquainted with provisions and practicesfollowed in International business deals.
Content of Course
Topic - IAn overview of statutory basis of cross border trade and Exchange, Control and its objectives,
IEC Code procedure.
Topic - IISignificance and Need of common statutes with special reference to International chamber ofcommerce (ICC) guidelines with reference to UCP 600 and UCP 500, UCP version 1.1
Electronic Presentation.
Topic - IIIRelevant provision of FEMA and SEBI related to trade and non-trade transactions.
Topic - IVReview of Foreign Trade Policies after Globalization, Handbook of Import Export Procedures.
Topic - VAPDIR Circular issued by Exchange Control and circulars of DBOD, Exchange Control Manual
Vol.I and II, Important provisions pertaining to Import-export, IR/OR, Foreign Nationals, Non-
Resident External Rule (1971)
Topic -VI
Latest INCOTERMS, Sales of Goods Act, DOCDEX, I.S.B.P, International Property Rights,
Patents and Trademarks
-
7/22/2019 Syllabus MBA (General) Sem III & IV
32/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
33/134
33
Export Import Policy Procedure & Documentation
Code: J0102IB04
Semester: III
Prerequisites
Basic Knowledge of
Cross Border Trading Commercial Geography of the country : ports, air & sea routes.
Objective
To make students aware about the procedures and practices in International LogisticsContent of Course
Topic - I
Introduction
International Trade-Export and Import, Importance of International Trade, Difference betweenDomestic company, International Company and Multinational Company (MNC). IEC code
procedure.
Topic - II
Sale of Goods Act
Cargo Insurance clauses, Custom and Baggage Rules, INCO terms. Glossary of shipping terms
Topic - IIIRegulatory/Official Documents SDF/VP/COD, GIR forms, Exchange Control Volume 2,
Significance and usage of forms prescribed.
TopicIV
Commercial DocumentsA) Financial Document, B) Commercial Document, C) transport Document, D) Risk Bearing
Document and Other Document
Topic - V
Clearance of the goods against Bill of Lading and airway bill.
Topic - VI
Role of clearing and forwarding agents (C & F agents), and port operations i.e. Types ofcontainer, H.C.L., F.C.L., Port Systems and their role. Maritime frauds
-
7/22/2019 Syllabus MBA (General) Sem III & IV
34/134
34
Teaching Methodology
Cases related to the clearance of the goods and maritime frauds Understanding of Official and regulatory documents.
Reference Material
Books
1. C Rama Gopal, Export Import Procedure and Documentation, New ageInternational Publishers, New Delhi.
2. W.K. Acharya and Jain K.S. Export Import Procedure and Documentation,Himalaya Publishing House, Mumbai.
3. Aseem Kumar, Export and Import Management, Excel Book, New Delhi.4. P.K. Khurana, Export Management, Galgotia Publishing Co. New Delhi5. Francis Cherunilam, International Trade and export Management, Himalaya
Publishing House, Mumbai.
6. Francis Cherunilam,International Marketing, Himalaya Publishing House,Mumbai.
7. Logistics &Supply chain Management by Martin Christopher
-
7/22/2019 Syllabus MBA (General) Sem III & IV
35/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
36/134
36
Instrument, Bond Management-Active and passive, preparation of investment plans for
individuals in different stages of life cycles and different situations
Topic - V
Calculation for risk and return for Security/PortfolioConcept and types of Risk and return, basic principles of risk management problems oncalculation of Systematic risk of a security (mean, variance, standard deviation), Problems on
risk and return associated with portfolio consisting maximum three securities( mean, variance,
standard deviation), Capital Asset Pricing Model and its application
Topic - VI
Portfolio Theories
Efficient Market Hypothesis concepts and forms of EMH, testing techniques of weak form,random walk theory, High frequency trading and its impact on EMH,
Arbitrage Pricing Theory, Efficient frontier, Selection of optimal portfolio with reference to
investors utility curves
Teaching Methodology
Lectures, tutorial and Field Work.Reference Material
Books
1. Investment Analysis and Portfolio Management - Chandra. Prasanna.(2009), TataMcGraw Hill, New Delhi, 3rd Edition
2. Security Analysis and Investment Management - Fischer. and Jordon (2009), PearsonEducation, 6th Edition
3. Investment Analysis and Portfolio Management - Rustagi. R. P. (2008), Sultan Chand &Sons, 2nd Edition
4. Investment Management: Security Analysis and Portfolio Management - Bhalla, V.K.(2010)., S.Chand & Sons, 17th Edition.
5. Investment Analysis and Portfolio Management - Frank K. Reilly, Keith E Brown (2009),Cengage Learning, 8
thEdition.
6. Investment Analysis and Portfolio Management, Ranganatham, (2004). PearsonEducation, 1
stedition.
Journals
1. Dalal Street2. Investment Analysis Journal3. Journal of Finance4. Financial Analysts Journal5. Journal of Derivatives
-
7/22/2019 Syllabus MBA (General) Sem III & IV
37/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
38/134
38
Mutual Fund: Concept, Types of mutual funds, advantages and limitations, Major players in
mutual funds, problems of mutual fund in India, Current trends in mutual funds in India.
Topic - V
Credit Rating and Securitization:
Credit Rating: Introduction, meaning, functions of credit rating agencies, Major players in creditrating agencies in India. Securitization: Concept and Meaning, Modus of operandi, Benefits,
Securitisable assets, Indian Scenario
Topic - VI
Venture Capital and Microfinance
Venture Capital: Origin, Concept, Features, Advantages and Limitations, Stages in venture
capital financing, Initiative in India, Concept of Angel Capital. Microfinance: Origin, Meaning
and Concept, advantages and limitations, concept of financial inclusion, Recent trends in India.
Teaching Methodology Lectures, tutorial and Field Work.
Reference Material
Books
1. Gordon, Natarajan, Financial Markets and Services, Himalaya Publishinh House.2. M.Y.Khan, Financial Services, Tata Mc Graw Hill.3. L.M. Bhole, Financial Institutions and markets, Tata Mc Graw Hill.4. Shashi K. Gupta and Nisha Agarwal, Financial Services, Kalyani Publications.
Journals
1. Indian Journal of Finance.2. ICFAI Journal of Applied Economics3. ICFAI Journal of Emerging Market Finance4. Journal of Financial Research
-
7/22/2019 Syllabus MBA (General) Sem III & IV
39/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
40/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
41/134
41
Corporate Taxation
Code: J0102FN04
Semester: III
Prerequisite
Knowledge of fundamentals of Direct Taxes and Indirect TaxesObjectives
To introduce and orient the students with definitions and underlying provisions of directand indirect tax laws and to develop a broad understanding of the tax laws and acceptedtax practices.
To make them understood regarding practical aspects of tax planning as an importantmanagerial decision-making process.
To expose and update the students to actual situations and current topics/debatable issuesinvolving direct and indirect taxation.
Content of Course
Topic - I
Introduction to IncomeDefinitions: Person, Companies, Association of persons and trust, minors, Cooperatives,
registered Firm, Income, deemed income, concept of Assessee, Assessment Year, Previous Year,
Gross Total Income, Total Income;, Residential Status and Scope of Total Income on the basis of
ResidentialStatus, Agricultural Income
Topic - II
Calculation for Income under different head of incomeSalaries, Perquisites, gratuity and retirement benefits, income from house property, capital gains,
income from other sources, Income from business and profession, problems arising from
aggregation of income and set off and carry forward of losses. Computation of income and
Return of Income Tax
TopicIII
Basic Concepts for Taxation of Companies
Company and types of companies, different Heads of Income, Deductions from Gross Total
Income for Companies, Basic calculation for Computation of Taxable Income of Companies,Minimum Alternate Tax.
Topic - IV
Tax Considerations for Managerial Decisions
Tax Considerations for Specific Financial and Managerial Decisions like Capital StructureDecisions, Deemed Dividend, Dividend, Own or Lease, Make or Buy, Repair or Renewal,
Managerial Remuneration. Tax Planning relating to: Mergers and Demergers of Companies.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
42/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
43/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
44/134
44
In process materials and management control, Database management reports and specific
reports.
TopicVI
Logistics Management
Definition, objectives, activities and organization of logistics management, Forward andbackward logistics management.
Teaching Methodology
Lectures and discussions, Industrial Visits; presentation, Home assignment, Classinteraction, Videos of different production facilities.
Reference Material
Books
1. A.K.Dutta, Materials management, PrenticeHall India.2. N. K. Nair, Purchasing & Materials Management, Tata McGraw Hall, New Delhi.3. Gopalkrishnan, Materials management, MacMilan Publishers India Ltd., Chennai.4. Chunnawala & Patel, Production and operations management, Himalaya Publishing
House Pvt. Ltd, Mumbai.
Journals
1. International Journal of Materials and Product Technology2. POM Journal3. International Journal of Operations & Production Management
-
7/22/2019 Syllabus MBA (General) Sem III & IV
45/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
46/134
46
TopicV
Customer Focus
The importance of customer statisfaction, ACSI Model, Kanos model of customer satisfaction,
customerdriven quality cycle.
TopicVIQuality Systems
Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 Quality, Quality Auditing, Six
Sigma, Taguchi method, TS 16949.
Teaching Methodology
Material will be presented using a variety of teaching approaches including lectures, in-class exercises, multimedia cases, short videos, web site exercises, homework, case
analysis and presentation, and class discussion of assigned readings. When possible a
cooperative, student-centered learning approach will be utilized to enable a high level ofstudent involvement.
Reference Material
Books
1. Quality ControlDale H Bester fieldPearson Education2. Total Quality ManagementSundarrajan3. Quality Control & Total Quality ManagementJain4. The essence of Total Quality ManagementHunsen & Ghare5. Managing for Total QualityLogothetic
Journals
1. International Journal of Productivity and Quality Management2. Journal of Quality Management3. POM Journal4. International Journal of Operations & Production Management
-
7/22/2019 Syllabus MBA (General) Sem III & IV
47/134
47
Production Planning and Control
Code: J0102PD03
Semester: III
Prerequisite
General knowledge of production and understanding of the production and operationsmanagement. The student must have opted for Production Specialization and completed
Production Management Course
Objectives
To make conceptual clarity of the students. To make use of these concepts in industries for effective production planning and control Integrate the all management functions and study the contribution of production function
with respect to other functions.
Content of Course
TopicI
Introduction to PPC
Meaning, Objectives, Levels of Production Planning, Production interlink with other functions of
management, Organizational set up of Production planning department.
TopicII
Factors influencing PPC system in the organization
Project and Job production, Batch production, mass and flow production, continuous or process
production, comparison of manufacturing methods.
TopicIII
Process Planning
Introduction, Inputs to process planning, steps in process planning, process planning in different
situations, cost benefit analysis, just in time, Material Requirement Planning (MRP).
TopicIVScheduling & Dispatching
Concept, Inputs of Scheduling, Job Sequencing, Project scheduling. Dispatching- Introduction,
functions of dispatching, dispatching under different situations.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
48/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
49/134
49
Industrial Management
Code: J0102PD04
Semester: III
Prerequisite
The students should know the fundamental aspects of POM. Students should have flairand aptitude for Manufacturing business, and field work.
Objectives
To acquire the working knowledge of the subject in relation to Production process andmanaging the business for various Industrial Engineering/ Management Activities.
To acquire various techniques for increasing the productivity , efficiency and reduce themanufacturing cost.
Content of Course
Topic I
Meaning, concepts, scope, objectives, & importance of Industrial Management. Role of
Industrial Manager, functions of industrial management.
Topic II
Productivity & utilization
meaning, definition, objectives, purpose, calculation of productivity, factors affecting it,
resources for increasing the productivity and utilization of operations.
Topic III
Work study/method studyDefinition, objectives, concept, scope, steps involved in work study, various types of charts-
activity, material flow, process flow, types of motion, ergonomics,. Work measurement,simplify/ modify the activities, operation sequence, use of tools, fixtures, jigs to increase the
quality and quantity of production. Time & motion study, fatigue reduction.
Topic IV
Selecting Plant location & layout
Factors affecting the selection. Weighing various factors and selection methods. Types andselection of suitable material handling and storage systems. Types of different layouts & theircharacteristics.
Topic V
System concepts & Value AnalysisSystem Analysis, system engineering, value engineering, BPR ( Business Process re
engineering)- need , methods and advantages of BPR.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
50/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
51/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
52/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
53/134
53
Organisational Theory, Structure and Design
Code: J0202HR02
Semester: III
Prerequisites
Familiarity with basic principles and concepts of Management, nature and importance oforganizations
Basic knowledge of organizational structure, functions, objectives and goalsObjectives
To understand the effect of organizational design, structure on the performance of theorganization.
To familiarize students with various organizational theories availableContent of Course
Topic - I
The Organisational Theory And Design
Organizations and Organization theoryDefinition and importance or organizations,
organizations as systems, evolution organization theory and design, organizational Design
Differentiation and Integration, Centralization and Decentralization, coordinating the formal and
informal organizations
Topic - II
Organisational Strategy And Structure
Fundamental issues or organizational structures- key elementsAuthority, Control,
Specialization and co-ordination, Types of structure- Functional, Divisional, Horizontal,
Vertical, Hybrid, Matirx, Simple, Bureaucratic Structure, New Design optionsvirtual and
boundary-less-organizations, application of structural designs, types of organizational strategies-
meaning of organizational strategyfunctional level strategy, Business level strategymiles
and snow typology, porters competitive strategies, and Corporate level Strategy- Top
managements strategic directions, managerial implications.
Topic - III
Factors Affecting Organizational Structures
The external environmenttask, General, International Context, Technology, Information
technology and Knowledge management
-
7/22/2019 Syllabus MBA (General) Sem III & IV
54/134
54
Topic -IV
Environmental Uncertainty
Adapting to environmental uncertainty, Organic Vs Mechanistic Management processes,
controlling the environmental domain and organization environment integration
Topic - V
Managing Organizaional ProcessLife cycle and controlOrganizational Life Cycle, Stages of Life cycle development, Pressures
for growth, Large Vs Small Organizational Characteristics during Life cycle Internal design
element , Organizational size
Topic - VI
Organizational Culture And Contemporary TrendsOrganizational design and culture, types of organizational culture, ethical values in organization,
the global environment, attributes of organizational excellence, Design for the Global Arena,
Stages of international development, Managing Organizational decline
Teaching Methodology
Lectures, tutorial and Field Work.Reference Material
Books
1. Jones Gareth, Organizational Theory text and cases, Addison Wesley Pub.2. Daft Richard, Organization Theory and Design, Thompson,South Western, 7 th edi3. Robbins Stephen, Mathew Mary, Organizational Theory, Pearson4. Hall Richard, Organization Structure5. Weihrich H.,Koontz Hill H., Management of Global perspective, Tata Mcgraw
-
7/22/2019 Syllabus MBA (General) Sem III & IV
55/134
55
Performance Management Systems
Code: J0202HR03
Semester: III
Prerequisites Familiarity with organizational behavior, structure and organizational processes Skills to identify the underlying causes and behavioral issues leading to Employee
performance
Objectives
To introduce the concept of performance management and its importance inorganizations
To enable students, knowledge of managing performances for greater success To provide information about the latest development and trends in the practices ofperformance management
Content of Course
Topic - I
Introduction To Performance Management
Meaning of performance management, Scope, features of effective performance management
systems, use and effectiveness of performance management as an interlinked process
Topic - II
Application Of Performance Management SystemsConceptual framework for Performance Management , Developing an effective MIS andPerformance feedback system, Link between Performance management and pay, performancemanagement and job evaluation; performance management for teams
Topic - III
Performance Management Process
Defining performance measures-Types of measures; Criteria for performance measures, setting
performance standards, competency and competency analysis ; guidelines for conductingperformance management
Topic - IVDeveloping And Maintaining Performance Management SystemsIntroducing Performance Management to employees and enabling learning about performance
management ; performance management training, evaluating performance management, areas for
examination and methods
-
7/22/2019 Syllabus MBA (General) Sem III & IV
56/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
57/134
57
Personnel Cost and Compensation Management
Code: J0202HR04
Semester: III
Prerequisites
Elementary understanding of labour market. Elementary understanding of legal provisions related to compensation.
Objective
Students will be given an opportunity to
To gain an insight of compensation management and to understand the latest trends incompensation management with respect to wage and salary administration and managingperformance.
Content of Course
Topic - I
Introduction
Concept of Compensation and Benefits Mgt. policies of organization; factors affectingCompensation and Benefits decisions; Scope and importance of compensation and benefits
Management;
Topic - IILabour Cost and its ComponentsComponents of Compensation package, Cost to the company concept (CTC). Dearness
Allowance: Computation of CPIExercise; Bonus: Evolution of the Concept, Method ofDetermining Bonus; Fringe Benefits: Underlying Principles, Different Kinds of Fringe Benefits,
ESOP. Executive Remuneration: Compensation Committee and corporate governance.
Topic - III
Job Evaluation
Methods of Job Evaluation: the ranking method, the classification method, factor comparison
method, point rating methods, Hay guide chartprofile method.
Topic - IV
Company Wage Policy
Wage Determination, Pay Grades, Economic Principles; External Equity: Wage Surveys. WageIncentivesConcept: different kinds of wage incentives plans and their application, pay for
performance, competency based pay.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
58/134
58
Topic - V
Time keeping and Time BookingConcept of Time Keeping and Time Booking; Idle Time; Treatment of idle time; Concept of
Flexi time and its working and implementation. Labour Turnover: its implications and costs.
Topic VITaxation AspectCurrent rules of taxation of salaries, Exemption in income tax-and the rationale, Fringe benefit
tax and its implication for the employers and employees.
Note: Simple problems on Income Tax Calculation and Labour Turnover to be taught.
Teaching Methodology
Lecturing: Spoken explanations to be accompanied by visual aids. Collaboration: Collaborative discussions to garner active participation in the learning
process, Group projects & Brainstorming sessions.
Case Study: Cases should be brief, well-written, reflect real issues, and open to a numberof conflicting responses. Learning by teaching: Should comprise of Assignment for Self Study and Presentation.
Reference Material
Books
1. Labour Cost Accounting and Compensation Management (2000): A.P. Rao, EverestPublishing House.
2. New Compensation Management in changing environment: By S.K.Bhatia3. Managing Human Resources: W.F. Cascio4. Compensation & Reward Management; By B.D.Singh, ISBN, Excel Books (2007) New
Delhi.
5. Wage and Salary Administration by Michael Armstrong and Helen Marlis6. Wage and Salary Management: S C Fonseca7. Labour: Richard Perlman
** Students will tap into a variety of resources to meet class assignments including outsidereading, textbook materials, magazines, newspapers, the Internet, and possibly guest
speakers. The learning in this class will not be limited to the class textbook.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
59/134
59
Computer Hardware and Networking
Code: J0302IT01
Semester: III
Prerequisite
Basics of computer operationsObjective
The main objective of this course is to introduce students to the different components of acomputer, how they can configure their own machine and how they can design and
implement networks.
Content of Course
Topic - IBasics of Data Communication and Computer Organization
Digital, Analog, Synchronous, Asynchronous, Parallel, Serial, Simplex, Semi-Duplex, Full
Duplex Communication, Multiplexing, Modem, Communication Hardware &Software, Block
diagram showing basic organization of a computer system. Input Unit, Output Unit. Storage
Unit: Primary storage, Secondary Storage. Arithmetic Logic Unit. Control Unit. Central
Processing Unit.The System Concept.The Main Memory. RAM, ROM, PROM, EPROM,
UVEPROM, EEPROM. Cache Memory.Secondary Storage Devices, input devices, output
devices.Topology and Types of Topology, Categories of Networks.How to configure your own
Computer.
Topic - II
OSI and TCP/IP Models
What is Protocol, OSI Model, Layers and their functions. Transport Protocol: Introduction toTCP/IP, Internet Protocol. Protocols forming part of IP, Internet Upper-Layer Protocols: FTP,
TELENT. Comparison of different models (TCP/IP vs. OSI Model), Transmission Media:
Guided and Unguided media. Comparison of media
Topic - III
LANS/ MANSLocal area network: Advantages, disadvantage, characteristics. Metropolitan area network. IEEE
802, Ethernet : Physical layer, Physical layer interface, system configurations, 10Base-5,10Base-2, 10Base-T, Physical network topology used for Ethernet. Token passing Networks.
Fiber distributed data interface for MANs.
Wireless Networks: Cellular communication, Wi-Fi, Wi-max, Bluetooth, MANET
-
7/22/2019 Syllabus MBA (General) Sem III & IV
60/134
60
Topic - IV
Interconnecting Networks
Introduction To Addressing, IP Addressing-Classfull, Classless Addressing, CIDR, Subnettingwith VLSM, Network Interconnecting Devices : NIC, Hub, Switch , Router, Bridge,
Gateway,
TopicV
Implementing NetworksIntroduction to the Cisco IOS: Cisco router GUI,Connecting to Cisco router, Command line
interface , Router modes,Router Administrative functions, Configuring router, Verifyconfiguration.
TopicVI
IP routingRouting basics, IP routing process, Configuring IP routing, Configuration of Routing Protocols :
Routing information protocol, Interior gateway routing protocol,EIGRP,open shortest path first.
Virtual Lans:VLANBasics,VLAN memberships, Identify VLANS, VLAN trunking protocol,Routing between VLANS, configuring VLANS
Teaching Methodology
Lectures, tutorial and Field Work.Reference Material
Books
1. Computer NetworkingJames F Kurose & Keith W Ross, AddisionWesley, 20042. CCNA Cisco Certified Network Associate Study Guide fifth edition ( Certification Press)
by Todd Lammle, BPB Publications
-
7/22/2019 Syllabus MBA (General) Sem III & IV
61/134
61
Database Management
Code: J0302IT02
Semester: III
Prerequisite
IT for ManagersObjectives
To introduce concepts of DBMS, its advantages and representation in terms of relationalmodel, features of relational model.
To familiarize students with various Models, integrity constraints on database andnormalization.
Implementing database using SQL, Introducing Oracle Architecture. Manipulating database using SQL commands. Practical experience with real-world
exercises.
Content of Course
Topic - I
Introduction of DBMS
Concept of data and information, database, DBMS and its advantages over file processingsystems. Concept of data redundancy, data independence, data integrity, data dictionary. Schema
and instance, three levels of abstraction of database, three tier architecture.
Topic - II
Data ModelingReview of DBMS concepts, Database Models Hierarchical and Network model, E-R
Modelling- ER Diagrams, Entities, Types of attributes, relationships, degree and cardinality ofrelationship. Enhanced ER Diagrams- Strong and Weak Entities, Aggregation, Specialization.
Converting ER Diagrams into table design. Object Relational Model.
Topic - III
Relational Model and Normalization
Representing database in relational model, concept of relation and relationships, various types ofkeys, Integrity constraints - Domain, Entity and Referential integrity. Concept of well structured
relations, functional dependencies and normalization. First, second and third normal forms,
Concept of RDBMS.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
62/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
63/134
63
Electronic Governance and Electronic Business
Code: J0302IT03
Semester: III
Prerequisite
Basic Knowledge of Business and Electronic TechnologyObjectives
To provide an understanding of E-Government concepts and issues from the perspectivesof public policy, public administration, and public management.
To provide students with knowledge of principles of E-Business. To impart the key concepts of E-Business.
To enable the student to understand the importance of E- business to gain betterunderstanding of a business organization.
This course encompasses the study of current management issues associated withelectronic commerce strategies.
Content of course
Topic - I
Moving Towards E-BUSINESSBusiness operates through systems, Phases in building & maintaining systems, Information
Technology as a driving force for innovation.
Understanding systems from a business Viewpoint: The work system frameworkRelationships between work system and Information system, Measuring work system
performance. Business process: Process characteristics, Evaluation Business process
performance, more about communication and decision making.
Topic - II
Definitions of Electronic Commerce/Electronic Business, Categories of E-business (b2b, b2c,c2c etc), examples of models.
Topic - III
Electronic MarketsDefinition and use of Electronic Markets, Advantages and Disadvantages associated with
Electronic Markets, Some functional electronic markets, The future of Electronic Markets.
Electronic Data Interchange (EDI)- EDI definition, (overview of advantages and disadvantages),Technical aspects of EDI, Business implications of EDI, Internet Commerce- Basic elements of
Internet based business. Internet shopping and the e-shop, Advantages and disadvantages of
Internet based consumer business.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
64/134
64
Topic - IV
Impact of E-business on Society
Current scenario, Issues related to the job market, work patterns, skills required and continuouslearning, how local becomes global. IS/IT a positive thing? Privacy and security issues.
Information and knowledge.
Topic - V
E-governanceNature, scope, content, need, digital divide issues in e-governance applications, Applications of
IT in government its influence on the performance of Public Organizations, need of e-
governance - e-assistance, models in e-governance (G-C-G-B)
Topic - VIImplementing strategies for e-governance initiatives
Scope and limits Role of Public servants
Under e-government initiatives-Skills required and training of public servants.
Teaching Methodology
Classroom lectures Example Based Approach Case Study Approach Classroom presentations
Reference material
Books1. Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial Perspective,2. Pearson Education Asia, Delhi 2002.3. E-commerce Concepts, Models, Strategies by C. S. V. Murthy4. E-Governance: Concepts And Case Studies - C.S.R Prabhu5. Bedi, Kiran et.al., Government @ NetNew governance opportunities for India, sage,
New
Delhi2001.6. Ravi Kalakota, Marcia Robinson - E-Business7. Robert Elsenpeter & Toby Velte - E-Business-A Beginners Guide8. E-Commerce A managerial perspective by P. T. Joseph.9. Electronic Commerce from Vision to Fulfillment by Elias M. Awad.10.Pitt, D.C., & Smith, B.C., The Computer Revolution in Public Administration,
Wheatsheaf Book,U.K., 1984.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
65/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
66/134
66
content to output methods inside and outside the organizational context.
Concept of object oriented design - objects, classes, relationship, inheritance and polymorphism.
TopicV
Testing
System testing techniques, types of testing, V model, Systems and User documentation, Usertraining guidelines.
TopicVI
Implementation and maintenanceDeveloping installation plans, Conversion techniques, Post installation follow-up, types of
maintenance.
Teaching Methodology
Classroom lectures, Example Based Approach, Case Study ApproachReference material
Books
1. Analysis and Design of Information Systems- James Senn, McGraw hill InternationalEditions
2. System Analysis and Design - Elias Awad, Galgotia Publication.3. Modern Systems Analysis and Design Methods, (3rd edition or higher)by Hoffer, George
and Valacich.
4. Systems Analysis & Design (3rd Edition) Alan Dennis, Barbara Haley Wixom, RobertaM. Rogh
Printed in the US 2006 by John Wiley & Sons Inc. ISBN: 13:978-0-471-72257-1 orISBN: 10:0-471-72257-x { See: www.wiley.com/college/dennis}
5. Systems Analysis and Design (5th Edition) Kenneth Kendall and Julie Kendall. PearsonEducation., Inc. ISBN: 0-13-033990-3
-
7/22/2019 Syllabus MBA (General) Sem III & IV
67/134
67
Business Intelligence
Code: J0102OP29
Semester: III
Prerequisite
Basic information about business operations and computer systems.Objectives
The goal of the course is that the student: -Shall have knowledge on how technicalcomponents of Business Intelligence (software, a wide variety of technical equipment) is
managed in theory.
Content of Course
TopicIUnderstanding the field of business intelligence in a global world-Understanding the BI process
and choosing -Place and tasks of the study of private and public Intelligence.
Topic - II
The practice of private and public intelligenceThe choice of means -Strategies of information gathering, The distinction between intelligence,
information and data, Information asymmetry and competitive advantage.
Topic - III
The Tripod
Intelligence, security and counterintelligence, The organizational and academic placement of theintelligence function, The intelligence working process, Intelligence strategies and demands on
information gathering, Experience with business intelligence systems in some Nordic companies:
a case study, Efficient intelligence systems leading to shorter product life cycles, Open sourcesas a policy and as a philosophy, The relationship of the industry analysis to the company
analysis,
Topic - IVThe instrumental versus the relational perspective on organizationsThe case of personal and relational analysis, Developing the intelligence model and conducting
the analysis,
Topic - V
The submarine
A general intelligence model, Selecting and conducting the analysis,
-
7/22/2019 Syllabus MBA (General) Sem III & IV
68/134
68
Required qualifications at different stages of the intelligence cycle, Scope and logic of the
language for analysis, Business intelligence software and business intelligence on the web,
Ethical and legal limits in private organizations,
Topic - VI
Industrial espionageThe fine line of hiring competitors employees, BI Software and its business opportunities. -Technical equipment of intelligence and counterintelligence available to nation states and private
organizations. - The theory of modern techniques of crypto analysis. -Managing and organising
for an effective BI Team. -Learning, personal development and information technology.
Teaching Methodology
Class lectures, case discussions, reading and analyzing research papers.Reference Material
Books
1. Business Intelligence (2nd Edition), Efraim Turban, Ramesh Sharda, Dursun Delen,David King
2. Delivering Business Intelligence with Microsoft SQL Server 2012, Brian Larson
-
7/22/2019 Syllabus MBA (General) Sem III & IV
69/134
69
Yoga and Meditation
Code: J0102OP30
Semester: III
Prerequisite
To learn the new concepts and techniques.Objective
To Aware the Students about the Indian Yoga and Meditation Techniques through SimpleYogic Postures (Asnas) like Pranayam etc.
Content of Course
Topic - I
Introduction of Yoga what does mean by Yoga? History of Yoga ? Present Aspects of Yoga.
Topic - II
Basic Asnas of Yoga Pranayam Sahaj Samadhi Bhasriak Kapalbhati Suryanamaskar Sitting Asnas Body Relaxation
Topic - III
Benefits of Yoga Physical Benefits Weight Reduction Physical Fitness Mental Benefits Mind Relaxation Focused State of Mind
Topic - IV
-
7/22/2019 Syllabus MBA (General) Sem III & IV
70/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
71/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
72/134
72
Teaching Methodology
Lectures, tutorials, discussions
Reference Material
Books
1. Aufderstrabe V., Themen 1 AktuellKursbuch, German Book Centre2. Bock V. H., Themen 1 AktuellArbeitsbuch, German Book Centre3. Von B, Jones A., Themen 1 AktuellGlossar, German Book Centre4. Ernst Klett Spracher Stuttgart, Passwort Deutsch KursUnd Ubungsbuch 1, German
Book Centre
5. Ernst Klett Spracher Stuttgart, Passwort Deutsch Worterheft 1, German Book Centre
-
7/22/2019 Syllabus MBA (General) Sem III & IV
73/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
74/134
74
-
7/22/2019 Syllabus MBA (General) Sem III & IV
75/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
76/134
76
Group V : Human Resources Management
Code Name of Course
J0202HR05 Emerging Trends and Practices in Human Resource
managementJ0202HR06 Hunan Resource Development Instruments and
Assessment CentersJ0202HR07 Industrial Relations
J0202HR08 Labour Welfare
Group VI : Information Technology Management
J0302IT05 Information Systems Audit
J0302IT06 Management of Information Systems
J0302IT07 Mobile Commerce and Technology
J0302IT08 Software Project Management
Open Course
J0102OP38
Disaster Management
J0302OP39 Enterprise Applications
J0102OP40 Foreign LanguageII
-
7/22/2019 Syllabus MBA (General) Sem III & IV
77/134
77
Entrepreneurship Development
Code: J0102CO32
Semester: IV
Prerequisite
Basic knowledge of the business and the different requirements of the businessesObjectives
The objective of this course is to develop and strengthen entrepreneurial quality andmotivation amongst the students.
To motivate the entrepreneurial instinct and to develop necessary knowledge and skillsamong the students.
Content of Course
Topic I
Entrepreneurship
Definition of Entrepreneur, Internal and External Factors, Functions of an Entrepreneur,
Entrepreneurial motivation and Barriers, Classification of Entrepreneurship, Theory of
Entrepreneurship, Concept of Entrepreneurship, Development of entrepreneurship; Concept of
entrepreneur ,Manager and Intraprenuer (differences in their roles, responsibilities and Career
Opportunities)
Topic II
Creativity and Entrepreneurial Plan
The business plan as an entrepreneurial tool, Contents of a business plan, Idea Generation,
Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic,
Marketing, Financial and Technical; Project Planning: Evaluation, Monitoring and Control
segmentation. Creative Problem Solving: Heuristics, Brainstorming, Synectics, Value Analysis,
Innovation. Project Feasibility and Project Appraisal.
Topic III
Corporate entrepreneurship
Introduction, Flavors of corporate entrepreneurship, Corporate venturing, Intrapreneurship,
organizational transformation, Industry rule bending, Need for corporate entrepreneurship,domain of corporate entrepreneurship, conditions favorable for Corporate entrepreneurship,
benefits of Corporate entrepreneurship, issues related to Corporate entrepreneurship.
Topic IV
Family and Non Family Entrepreneur & Women entrepreneurs
Role of Professionals, Professionalism vs family entrepreneurs, Role of Woman entrepreneur, ,
Factors influencing women entrepreneur, Challenges for women entrepreneurs, Growth and
-
7/22/2019 Syllabus MBA (General) Sem III & IV
78/134
78
development of women entrepreneurs in India.
Topic V
Project Finance
Need for finance, sources of finance, Venture capital, Nature and Overview, Venture capitalprocess, locating venture capitalists.
Topic VI
International Entrepreneurship Opportunities
The nature of international entrepreneurship, Importance of international business to the firm,
International versus domestics' entrepreneurship, Stages of economic development. Institutional
support for new ventures: Supporting Organizations; Incentives and facilities; Financial
Institutions and Small scale Industries, Govt. Policies for SSIs.
Teaching Methodology Class lectures, case discussions, emphasis should be given in the class on discussion of
examples of entrepreneurs, news papers articles, websites like Economic times young
leaders where the students will come to know about real life examples. Students also
should learn about the business functions , different kind of industries e.g. manufacturing,service , IT
Reference Material
Books
1. Vasant Desai, Dynamics of Entrepreneurship Development ,Himalaya Publication house2. David holt Entrepreneurship , New Venture Creation , Prentice Hall India.3. S.S. Khanka ,Entrepreneurial Development S.Chand & Company Ltd. New Delhi4. Peter F. Drucker , Innovation and Entrepreneurship5. R. Gopal, Pradip Manjrekar ,Entrepreneurship and Innovation Management (an Industry
Perspective) , Excel Books
6. Couger, C- Creativity and Innovation (IPP, 1999)7. 2. Nina Jacob, - Creativity in Organisations (Wheeler, 1998)8. 3. Jonne & Ceserani - Innovation & Creativity (Crest) 2001.9. 4. Bridge S et al- Understanding Enterprise: Entrepreneurship and Small Business
(Palgrave, 2003)
10.5. Holt - Entrepreneurship : New Venture Creation (Prentice-Hall) 1998.11.6. Hunger J D and Wheelen T L - Strategic Management (Addison-Wesley, 1999)12.7. Dollinger M J - Entrepreneurship (Prentice-Hall, 1999)
-
7/22/2019 Syllabus MBA (General) Sem III & IV
79/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
80/134
80
Topic V
Technology Strategy Implementation and R&D ManagementFactors related to organization and its culture. Steps of technology development and
implementation. Impact of radical technological development on industry.
Topic VIInternational technology transfer and know-how. Technology Strategy in the Digital Economy.
Introduction to Entrepreneurship (External Technology Transfer).
Teaching Methodology
Lectures and discussions; presentation, Home assignment, Class interaction.Reference Material
Books
1. Strategic management of technology and innovation. BURGELMAN, R. A. --MAIDIQUE, M. A. Homewood. Irwin,1988. 0-256-03481-8
2. The Handbook of Technology and Innovation Management, Scott Shane, WileyPublishing.
3. Management of technology and innovation: competing through technological excellence,P. N. Rastogi, Sage Publications, 1995
4. Strategic Mgmt Tech Innovation 2E(Sie), Melissa A. Schilling5. Management of Technology: The Key to Competitiveness and Wealth Creation, Khalil,
Shankar
Journals
1. International Journal of Innovation and Technology Management2. Journal of Technology Management & Innovation
-
7/22/2019 Syllabus MBA (General) Sem III & IV
81/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
82/134
82
Teaching Methodology
Lecturing, Classroom Discussions and Brainstorming sessions, Role Plays, Case Studies,Presentations
Reference Material
Books
1. Digital Marketing R Prasad2. Virtual Marketing Sameer Kulkarni
-
7/22/2019 Syllabus MBA (General) Sem III & IV
83/134
83
Sales and Distribution Management
Code: J0102MK06
Semester: IV
Prerequisite
Students should have completed Marketing ManagementObjective
To make student aware about the marketing management functions like sales anddistribution.
Content of Course
Topic I
Introduction to Sales ManagementEvolution of Sales management, Nature and Importance of Sales Management, Elementary
Study of sales organization, Qualities and Responsibilities of Sales manager, Sales Objectives,Strategies and tactics
Topic II
Personal SellingThe Psychology in selling, Sales Process
Topic IIISales Planning, Sales Forecasting, Budgeting
Topic IV
Sales Force ManagementManagement of Sales Territories and Quotas, Sales Incentives, Sales Training Aids, Sales force
appraisal
Controlling the sales force - Sales force expenses, Sales force Audit, Sales Analysis
Topic V
Distribution managementDistribution mix, Channels of distribution, Role and functions of wholesaler and retailer,
Wholesaling, and recent trends, channel design and issues in channel management
Topic VIRecent trends in Sales and Distribution Management
Note: Cases to be covered on topic 1 to 5.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
84/134
84
Teaching Methodology
Lectures and discussions; presentation, Home assignment, Class interaction.Reference Material
Books
1. Cundiff and StillSales managementTata Macgraw -Hill Publications, New Delhi2. Krishna Havaldar and Vasant Cavale - Sales and Distribution Management Text and
cases, Tata Macgraw -Hill Publications,
3. Douglas Dalrymple, William L. Cron, Thomas E. DecarloSales Management, JohnWiley & Sons, Inc
4. S. A. Chunnawalla- Sales Management- Himalaya publishing House, Mumbai5. SMM , Sales and Marketing Managementmagazine6. 4 Ps - Spectrum Communications, New Delhi7. Indian Journal of Marketing AIMA Publications
-
7/22/2019 Syllabus MBA (General) Sem III & IV
85/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
86/134
86
Reference Material
Books
1. Marketing Management - RamaswamyNanda kumari2.
Business Environment - Fransis Cherunilam3. Marketing Process - Rustam Davar
4. Principles of Marketing - Stantan & stantan
Journals, Magazines & Periodicals
1. HBR2. Business World3. 4 ps.
-
7/22/2019 Syllabus MBA (General) Sem III & IV
87/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
88/134
88
Topic V
Customers and CRMSocial CRM; Call centre management; Internet and the website; Direct mail
Topic VICRM Systems and their ImplementationCRM systems; Implementation of CRM systems; The future of CRM
Teaching Methodology
Lecturing, Classroom Discussions and Brainstorming sessions, Role Plays, Case Studies,Presentations
Reference Material
Books
1. Customer Relationship Management -- Ed Peelen2. Customer Relationship Management: Emerging Concepts, Tools, and Applications --
Jagdish N. Sheth
3. CRM at the Speed of Light, Fourth Edition -- Paul Greenberg
http://www.addthis.com/bookmark.php?v=250&username=pearsoneducation -
7/22/2019 Syllabus MBA (General) Sem III & IV
89/134
89
International Financial Management
Code: J0102IB05
Semester: IV
Prerequisites
Basic Knowledge of
Advances & Securities Working Capital Management C) Secured &Unsecured Advances Interpretation / Understanding of Financial statements
Objective
The objective of this course is to acquaint students with various sources of availingfinance in cross border dealings
Content of Course
Topic I
IntroductionNature, Scope and Importance of International Finance, Distinction between domestic and
international finance, Indias financial sector reforms after globalization.
Topic II
Methods of international trade settlement
Open account, Advance Payment, Documentary Credit, Documentary Collection, ConsignmentTrading
Topic III
Financing of ImportsDocumentary Credit Mechanism Steps involved in LC mechanism and role played by parties.
Topic IV
Financing of ExportsPre and post shipment finance, characteristics of export finance. Export finance in Indian Rupees
and Foreign Currency.
Topic VSuppliers credit, Buyers credit factoring and forfeiting Offshore Banking
Topic VI
External Commercial Borrowings
Guarantees used in International Trade
-
7/22/2019 Syllabus MBA (General) Sem III & IV
90/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
91/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
92/134
92
Reference Material
Books
1. International Finance and Risk ManagementP.G.Apte2.
International Finance and Risk Management-Rajwade3. Option/Future/Derivatives-Hull
-
7/22/2019 Syllabus MBA (General) Sem III & IV
93/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
94/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
95/134
-
7/22/2019 Syllabus MBA (General) Sem III & IV
96/134
96
Applied Corporate Finance and Mergers & Acquisitions
Code: J0102FN05
Semester: IV
Prerequisite
Knowledge of fundamentals of Financial Management, Financial decision makingtechniques and Financial Statements
Objectives
To orient the students regarding application of Corporate Finance To orient the students to understand basic concepts of business combinations and
Accounting for Mergers and Acquisitions
Content of Course
Topic I
Corporate FinanceNature and Scope of Corporate Finance, Changing role of Corporate Finance in global economic
environment, Long Term Sources of Corporate Finance - Domestic and Foreign
Topic II
Financial Planning and Capital Budgeting
Financial Planning, Long range planning and Short range planning, Steps in the preparation ofFinancial Plan.
Capital BudgetingTechniques of evaluation Payback Period, Net Present Value, ProfitabilityIndex, Internal Rate of Return. Capital budgetingRisk and Uncertainty
Topic III
Financial Statement Analysis
Financial Ratio Analysis - Liquidity Ratios, Profitability Ratios, Activity Ratios, Leverage RatiosFunds Flow Statement and Cash Flow Statement, Uses of the Statement of changes in Financial
Position
Study of Annual ReportUnderstanding contents and disclosures
Topic IV
Capital Structure: Planning and DesigningFactors determining Capital Structure, Cost of Capital, Financing decision: Leverage Analysis
Operating leverage, Financial Leverage and Combined Leverage EBITEPS Analysis
-
7/22/2019 Syllabus MBA (General) Sem III & IV
97/134
97
Topic V
Corporate Restructuring
Types and Motives of Business Combinations, Analysis of Mergers & Acquisitions, Merger negotiations,
calculation and Significance of P/E Ratios and EPS Analysis
CasesDiscussion on Mergers & Acquisitions in the Business World
Topic VI
Accounting for Mergers & AcquisitionsAccounting methods for Mergers & Acquisition - Purchase Method and Pooling of Interest
Method, Tax aspects on Mergers and Acquisitions.
Teaching Methodology
Lectures, tutorial and Field Work.Reference Material
Books
1. Introduction to Corporate Finance Terry S. Maness, McGraw Hill InternationalEditions, Finance Series
2. Financial ManagementI.M. Pandey, Vikas Publishing House Pvt. Ltd.3. Financial Management - Theory, Concepts and Problems R.P. Rustagi, Galgotia
Publishing House
4. Modern Corporate FinanceAlan Shapiro & Sheldon Balbirer5