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2-2SWOT
2.2.1(SWOT)
S-W
O-T
Marketing introduction I I
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SWOT(Steiner)1965
SWOTS-W
O-T
()(StrengthsS)
4,700
OK
()(WeaknessesW)
()(OpportunitiesO)
3G
()(ThreatsT)
2chapter
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Nokia(htc)
Nokia1,000
Nokia
HTCApple
SWOT
http://sites.google.com/site/tongyiqiye/swot-fen-xi
2.2.2 SWOT
SWOTSWOT
(O) (T)
(S)SO
ST
(W)WO
WT
Marketing introduction I I
32
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()SO
SO
()WO
(NOKIA)
(NOKIA)
WO
() ST
7-ELEVEn
2chapter
33
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()WT
WT
Marketing introduction I I
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