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Communicating natureSwedish Centre for Nature Interpretation
Ignace Schops
December 16 – 2016
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• Director - Regionaal Landschap Kempen en Maasland- Belgium
• President EUROPARC federation, largest nature network in Europe
• Recipient Goldman Prize – Green Nobel Prize
•ASHOKA fellow – World leading Social Entrepreneur
• Full Member Club of Rome - EU Chapter
• Honorary Doctor Hasselt University- Belgium
• Full member of the Climate Leadership Corps – Al Gore
• International Ambassador “Countdown 2010 “- IUCN
• Council Member Natuurpunt Flanders
• Commander of the Order of the Royal Crown, Belgium
Ignace Schops
+32 477 43 56 33
www.rlkm.be
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Q1
EUROPARC Federation?
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Sustainable nature,
valued by people.
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OUR NETWORK
400 members37 countries
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BIGGEST EUROPEAN NETWORK
Covering 40 million hectares Representing 40% of Natura 2000
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Q2
Who are the best communicators?
1. Politicians
2. Priests
3. Journalists
4. Environmentalists
5. Writers
6. Story tellers
7. Others
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Why
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What do we see
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Find the difference
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Find the difference
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Global Eye
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One planet
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World population
0
1
2
3
4
5
6
7
8
9
10
19501960
19701980
19902000
20102020
20302040
2050
2,6 3 3,74,5 5
6 6,87,6
8,3 8,99,5
Year
World Population 1950-2050
Population in Billions
Source: US Census Bureau
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Well below
2°C
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Loss
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-67%
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Alarm!
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Johan Rockström Stockholm Resilience Institute
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2 sides of the same coin
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Status of the planet
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Q3
Is it good to value nature economically?
1. Yes
2. No
3. Don’t know
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What do we see
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The Paradox
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The paradox
1970 2016
A win is in fact a loss
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Value is in the eye of the beholder
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Value is in the eye of the beholder
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Replicable >< non-replicable
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Value is in the eye of the beholder
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Value
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?
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Ecosystem Services A lost connection?
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Biodiversity
Health
Biodiversity
Health
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Visits Protected Areas Worldwide(Cambridge University 2015)
ProtectedAreas
- 12,7% Earth
(21% Europe)
Spending
- 600 billion $/year
Current spending on protection
< 10 billion/year
Visitors
- 8 billion/year
- 3,3 billion - North America
- 3,8 billion - Europe
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Value cultivated crops:153 billion euro/year/world(Gallai et al., 2008)
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Health
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Rethinking our behavior
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Responsibility Why should we ask the developing countries to save the Rainforest if we are not able to protect our own backyards …
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Systemic Change
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How?
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Lara Croft(1997-2013) Forward to basics
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IDENTITY
LATTE
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Transition
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Q4
Communicating nature
1. A loss of time
2. Essential
3. don’t know
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Time for change
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A will to survive
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Walk the talk
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Communication
“you only love what you know”
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Biodiversity?
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Natura 2000 – communication EU
Natura 2000 is the key instrument to protect biodiversity in the European Union. It is an ecological network of protected areas, set up to ensure the survival of Europe's most valuable species and habitats. Natura 2000 is based on the 1979 Birds Directive and the 1992 Habitats Directive. The green infrastructure it provides safeguards numerous ecosystem services and ensures that Europe's natural systems remain healthy and resilient
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Visitors[local – regional – international]
[hikers – cyclists – visitor centers]
Stakeholders[hunters – farmers – tourism sector]
InhabitantsTourists
PoliticiansEntrepreneurs
Students Children
…
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Communication Innovation &co-creation
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Value of the communicator
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Jonathan Patz, professor & director of the Global Health Institute - University of Wisconsin (US)
“It is my opinion that conservation and park management can save more lives, promote more health and deal with more ill health than the public health sector can achieve”
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Books on walls
People read pictures and look at the text
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Hard work!
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MIX
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Story telling
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AwarenessAwareness Awareness
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Biodiversity
Health
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Political
Administrative
Public
[different approach & communication]
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How to communicate
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Easy messages
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Yes, we can!
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A taste of nature
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Bottom up!
Community Engagement
Partnership
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Ambassadors
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Children/Youth
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Rangers
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Communicate the Benefits
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Natural heritage
Socialcohesion
§
Inclusivesociety
Sustainableeconomy
&
Jobs
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TEEB - Benefits of biodiversity and ecosystems 191 million euro/year +5.000 jobs
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Love, not loss
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How are you?
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Thinkglobally
Act locallyChange
personally!
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