Download - Swedbank Workshop at GWMSTHLM 2015
YOUNG PEOPLE AND INSURANCES
”How do you motivate young people to invest in insurances?”
Linnea Forsberg & Jan Bidner
• Master thesis: How can we motivate young adults to learn
more about insurances by using gamification?
18-35 yrs
This is how insurances generally are promoted
BETTER WATCH OUT!!!!
Think about THE ENDbefore you get thereso you can ensure your family’seconomy
From negative to positive drives
• How do you make thinking about insurances a more positive experience?
• How do you make it more interactive?• What virtual economy is motivating?• How can you be social about your insurance
situation?• What would appeal and make it fun?
How do we make it about…Self
actualization
Meaning
AutonomySocializing
Belonging EmpowermentAccomplishm
ent
THE CHALLENGE
• Teams of 3-4 peeps• Come up with gamified scenario that
motivates young people to interact w Swedbank about insurances.
• What core drives would you deploy? Why?• What game mechanics would be suitable?
Why?• How do we make it more fun and less scary?
ROUNDS OF PRESENTATION
• Short description of scenario• Simple sketches• What core drives / game mechanics?• Argue why this would work.
Gamification WS template (1/2)
Group names:________________________________
• Core drives:_________________________________• Game mechanics:____________________________• Name of idea:_______________________________• Concept description:
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________