Download - SVA Workshop 072311
![Page 1: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/1.jpg)
Introduction to Information Architecture & DesignSchool of Visual Arts | Summer 2011Robert Stribley
photo by davidteter on flickr
![Page 2: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/2.jpg)
Introduction
![Page 3: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/3.jpg)
Introduction
Aussie-Style Liquorice
![Page 4: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/4.jpg)
Butterfly on the New York City Highline
Pattern Recognition:
In cognitive psychology, the ability to identify familiar forms within a complex arrangement of sensory stimuli
![Page 5: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/5.jpg)
Butterflies at the American Museum of Natural History’s Butterfly Conservatory.
![Page 6: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/6.jpg)
Butterflies at the American Museum of Natural History’s Butterfly Conservatory.
![Page 7: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/7.jpg)
Intro
Robert Stribley
• I’m an senior information architect at Razorfish
• I write music and arts reviews,• I produce a promote a variety show
• I photograph various things• I drink coffee
Introduction
Clients include:• Bank of America, Morgan Stanley Smith
Barney, Wachovia• Boston Scientific, Nasonex• Choice Hotels• Computer Associates, EMC• Ford• Nextel• Red Cross• Travel Channel, Women’s Wear Daily
![Page 8: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/8.jpg)
Intro
About You
• What’s your name?
• What do you do for work?
• What do you do for fun?
• Coffee, tea or bottled water?
Introduction
![Page 9: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/9.jpg)
Intro
Goals of this workshop
• Understand the basic concepts of user experience design
• Experience the general process and techniques used on a design project
• Review the basic deliverables an information architect develops within a project
Introduction
![Page 10: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/10.jpg)
Agenda
![Page 11: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/11.jpg)
Agenda
Morning• Background• Design Process• Our Project• User Research• Competitive Review• Personas
• Lunch
Agenda
![Page 12: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/12.jpg)
Agenda
Afternoon•Card Sorting•Site Maps•Page Types•Grids•Navigation•Sketching•Wireframes•Q&A
Agenda
![Page 13: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/13.jpg)
Background
![Page 14: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/14.jpg)
Background
in•for•ma•tion ar•chi•tec•ture n.
Background: Defining IA
• The combination of organization, labeling, and navigation schemes within an information system.
• The structural design of an information space to facilitate task completion and intuitive access to content.
• The art and science of structuring and classifying web sites and intranets to help people find and manage information.
• An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
Information Architecture for the World Wide Web (1st Edition), p . 4, Rosenfeld and Morville
Navigation
Interaction
Art/Science
Discipline/ Community
![Page 15: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/15.jpg)
Background
The Information Architecture Institute defines information architecture as “the art and science of organizing and labeling websites, intranets, online communities and software to support usability.”
Background: Defining IA
![Page 16: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/16.jpg)
Background
"It's hard to say who really is an information architect. In some sense, we all are.”— Alex Wright, Author Glut
Background: Defining IA
![Page 17: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/17.jpg)
userscontent
context
IA
Background: Defining IA
![Page 18: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/18.jpg)
interface
information architecture
Background: Defining IA
![Page 19: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/19.jpg)
skin
skeleton
Background: Defining IA
![Page 20: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/20.jpg)
Design Process
metaphor: architectural plans
Flickr.com: Cornell University Library
Flickr.com: Cornell University Library
Background: Defining IA
![Page 21: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/21.jpg)
Background: History
A Brief History of IA
1975 • Richard Saul Wurman coined the term
“information architecture” to describe the field now more likely described as “information design”
1994• Formation of Argus Associates in Ann Arbor,
WI, the first firm devoted to IA
1998• First edition of Peter Morville and Lou
Rosenfeld’s Information Architecture for the World Wide Web, affectionately known as “The Polar Bear” book
![Page 22: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/22.jpg)
Partially adapted from: “A brief history of information architecture” by Peter Morville and Information Architecture: Designing information environments for purpose, edited by Alan Gilchrist and Barry Mahon
A Brief History of IA
2000• First IA Summit, Boston, MA – Defining
Information Architecture
2002• Boxes & Arrows, online journal for information
architects goes live• 3 new books on IA published, including Jesse
James Garrett’sThe Elements of User Experience
2011• 12th Annual IA Summit held in Denver, CO
Background: History
![Page 23: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/23.jpg)
Design Process
![Page 24: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/24.jpg)
Design Process
Discovery Definition Design Development
Design Process
![Page 25: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/25.jpg)
Design Process
Discovery Definition Design Development
• Stakeholder interviewers• Business requirements• Competitive & comparative audits• User research• Site inventory
Design Process
![Page 26: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/26.jpg)
Design Process
Discovery Definition Design Development
•Personas•Content & meta data audits•Card sorts•Use cases•Mood boards•Sketching•Site maps•Creative brief•UX brief
Design Process
![Page 27: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/27.jpg)
Design Process
Discovery Definition Design Development
• Site maps• Task flows•Sketching• Wireframes• Stakeholder reviews• Prototypes• Usability testing• Visual design•Functional specifications
Design Process
![Page 28: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/28.jpg)
Design Process
Discovery Definition Design Development
• Quality assurance
• Site development
Design Process
![Page 29: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/29.jpg)
Background
IA Deliverables
site map
feature/functionality inventory
comparative/competitive review
requirements document
personas
sketches
use cases
user flows prototype
wireframes
discover designdefine
experience brief
Deliverables
![Page 30: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/30.jpg)
Background
IA Deliverables
site map
feature/functionality inventory
comparative/competitive review
requirements document
personas
use cases
user flows prototype
wireframes
discover designdefine
experience brief
visual design
sketches
Deliverables
![Page 31: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/31.jpg)
Our Project
![Page 32: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/32.jpg)
What to do?
Our Project
![Page 33: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/33.jpg)
Our Project
Events.com wants to revamp its website to become the go-to online resource for people wanting to attend or promote events across the United States.
Our Project
![Page 34: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/34.jpg)
Discover
![Page 35: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/35.jpg)
User Research
User Research in Copenhagen’s Elderly Homes
![Page 36: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/36.jpg)
User Research
“Through research, we aim to learn enough about the business goals, the users, and the information ecology to develop a solid strategy.”– Louis Rosenfield & Peter Morville
Discovery: User Research
![Page 37: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/37.jpg)
User Research
Methodology• Focus Groups• Surveys• Interviews
Goals• Identify patterns and trends in user behavior,
tasks, preferences, obstacles.
Discovery: User Research
![Page 38: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/38.jpg)
User Research
Class Exercise: Survey Questions• How do you learn about events in NYC? • What type of events are you interested in?• What’s more important to you:
– Price – Type of Event– Location– Date
• How often do you attend the events?• Do you ever need to promote an event?• Do you ever invite people to an event?
Discovery: User Research
![Page 39: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/39.jpg)
Competitive Review
image by brandon schauer
![Page 40: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/40.jpg)
Discovery: Competitive Audit
“This type of assessment helps set an industry ‘marker’ by looking at what the competition is up to, what features and functionalities are standard, and how others have solved the same problems you might be tasked with.”– Dorelle Rabinowitz
Discovery: Competitive Review
![Page 41: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/41.jpg)
Competitive Review
Methodology• Usability Criteria
• Heuristic Evaluation– See Ten Usability Heuristics by Jakob Nielsen
http://www.useit.com/papers/heuristic/heuristic_list.html
• Scorecard
Goals• Review and analyze competitor sites according to
particular criteria
• Draw key findings, which can influence and guide IA through the design phase
Also:
• Comparative Reviews
Discovery: Competitive Review
![Page 42: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/42.jpg)
Competitive Review
Competitors
Discovery: Competitive Review
![Page 43: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/43.jpg)
Competitive Review: Flavorpill
Flavorpill loves culture. We embrace the high-brow, low-brow, underground, mainstream, and everything in between — as long as it's good.
A city guide for those who like to go out, Flavorpill publishes a daily update of worthwhile cultural-event listings, from art exhibits and readings to concerts, plays, and festivals.
“
”http://flavorpill.com/about
Flavorpill
Discovery: Competitive Review
![Page 44: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/44.jpg)
Competitive Review: Flavorpill
Home Page•Search•Recent Activity•Our Pick•What’s Happening Today•Events calendar•Featured Venue•Featured Events•Giveaways•New York Guide
Discovery: Competitive Review
Navigation
Primary
•Events
•Today
•Editor Picks
•Giveaways
•Venues
•Daily Dose
•Flavorwire
Utility
•City Dropdown
•Sign In/Sign Out
•SignUp/ Profile
•Follow Us (RSS, Facebook, Twitter)
•Search
Features & Functionality•Search•Calendar•Filtering•Google maps•Comments•Profile
![Page 45: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/45.jpg)
Going.com
Competitive Review: Going.com
http://newyork.going.com/about_site
Going helps you find fun things to do and fun people to meet.
Ever wish there were one place where you can find all the events around town?Want to know whether an event is worth going to and see who else likes it?Looking to meet some new people who are up for doing fun things?We felt the same frustration and decided to do something about it. The result is Going: we now have hundreds of events a day and thousands of people who are up for doing fun things.
“
”
Discovery: Competitive Review
![Page 46: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/46.jpg)
Home Page•Post an Event
•Search
• Inbox
•Organizer Tools
•What’s Popular this Week
•City Feed
•Recession Busters
•Top Searches (tag cloud)
•Photo Booth
Competitive Review: Going.comDiscovery: Competitive Review
NavigationPrimary
•Things to Do
•Places to Go
•People to See
Secondary
•Recession Busters
•More Cities
Utility
•Profile
•Inbox
•Post an Event
•Search
•Settings
•Logout
Features & Functionality•Search•Calendar•Profiles •Who likes it?•Comments•Event posting and promoting•RSVP online/Buy tickets•Event filtering•Link to Google Maps
![Page 47: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/47.jpg)
NYCgo.com
NYC & Company is New York City’s official marketing, tourism and partnership organization.
Our mission is to maximize travel and tourism opportunities throughout the five boroughs, build economic prosperity and spread the dynamic image of New York City around the world.
“
”http://nycgo.com/?event=view.footerArticle&id=49568
Competitive Review: NYCgo.comDiscovery: Competitive Review
![Page 48: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/48.jpg)
Competitive Review: NYCgo.com
Home Page
•Search
•This Week carousel
•NYC Highlights
•Events calendar
•Recent News
•Plan Your Trip
•Deals & Offers
•Filter by borough
•My NYC profiles
Discovery: Competitive Review
Navigation
Primary
•Top Attractions
•What to Do
•Where to Stay
•Plan Your Trip
•Deals
•Broadway
•NYC Restaurant Week
•Free
Secondary
•Travel Trade
•Meeting Planners
•Membership
•Press
Utility
•Search (with categories)
•Language Selector
•Temperature
•Twitter, Facebook, Email
Functionality• Search• Google maps• Calendar• Find an event• Filtering• MyNYC
![Page 49: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/49.jpg)
Competitive Review
Key Findings• Search placed prominently on each site, sometimes with
advanced search
• Clear need for and emphasis upon filtering events
• Calendars provide obvious benefit
• Profiles and community features are also common, but handled with varying degrees of detail, success
• Free events often highlighted
• Event detail pages vary, may have maps, RSVP, sharing, rating, commenting functionality
• Maps would prove helpful, especially to out-of-towners
• The ability to add or promote an event is not always present or prominent
Discovery: Competitive Review
![Page 50: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/50.jpg)
Competitive Review
What else have we learned?
• Who are the audiences of these sites?
• What are the strengths of these sites?
• What are their weaknesses?
• How might another event site differentiate itself from these sites?
Discovery: Competitive Review
![Page 51: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/51.jpg)
Define
![Page 52: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/52.jpg)
Personas
Created at Personas: http://personas.media.mit.edu
Personas is a component of the Metropath(ologies) exhibit, recently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab . It uses sophisticated natural language processing and the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you.
![Page 53: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/53.jpg)
Personas
“Personas summarize user research findings and bring that research to life in such a way that everyone can make decisions based on these personas, not based on themselves.” – Steve Mulder
Definition: PersonasDefinition: Personas
![Page 54: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/54.jpg)
Personas
Characteristics of Effective Personas
• Varied and distinct• Detailed• Not weighed down with minutiae• Tied into business-specific goals• Backed by data
Definition: PersonasDefinition: Personas
![Page 55: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/55.jpg)
Personas
Methodology• Cluster Analysis
Goals• Create a narrative based on real data to
illustrate user behavior, motivations, goals
Definition: PersonasDefinition: Personas
![Page 56: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/56.jpg)
Small Budget
Big Budget
PlannerPromoter
Definition: PersonasDefinition: Personas
![Page 57: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/57.jpg)
Definition: PersonasDefinition: Personas
SabrinaJenny DonnyJerry
![Page 58: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/58.jpg)
Sabrina, 27The party plannerLocation: Gramercy ParkAttitude: Organized, outgoingFinancial Perspective: Generous, bit of spendthriftOnline Habits: Avid user of social networking sites,
Twitter, Facebook, etcEvents: Wine tastings, gallery openingsQuote: “I love getting bunches of friends together
to attend all these NYC events. There’s so much great stuff to do in this city!”
Small Budget
Big Budget
PlannerPromoter
PersonasDefinition: PersonasDefinition: Personas
![Page 59: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/59.jpg)
Jerry, 44The out-of-townerLocation:Cincinnati, OHAttitude: Casual, yet adventurousFinancial Perspective: Moderate spenderOnline Habits: Utilitarian use of the Web to research
trips, read about the arts and pay bills
Events: Museums, visiting landmarks, toursQuote: “I’m visiting the Big Apple with my wife
and we want to check out some art-related events.”
Small Budget
Big Budget
PlannerPromoter
Definition: PersonasDefinition: Personas
![Page 60: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/60.jpg)
Personas
Donny, 38The local comedianLocation: East VillageAttitude: Laidback, loosely organizedFinancial Perspective: Frugal, paycheck to paycheckOnline Habits: Spends time networking, promoting his act
online, haunts comedy sitesEvents: Comedy slams, variety showsQuote: “I land a few comedy gigs around the city
and I want to promote them better.”
Small Budget
Big Budget
PlannedPromoter
Definition: PersonasDefinition: Personas
![Page 61: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/61.jpg)
Jenny, 33The professional promoterLocation: WilliamsburgAttitude: Busy, disciplined, professionalFinancial Perspective: Healthy budget for promotions andadvertisingOnline Habits: Heavy use of social networking sites both
professionally and personally, shops online
Events: Small gigs, big concerts, DJ setsQuote:“I manage a few bands and DJs and I have
to ensure they’re listed in the right, targeted places.”
Personas
Small Budget
Big Budget
PlannedPromoter
Definition: PersonasDefinition: Personas
![Page 62: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/62.jpg)
Class Exercise: Personas
Definition: PersonasDefinition: Personas
In regards to Events.com,
• What tasks might each persona attempt to complete on Events.com?
• What features can you imagine each persona might like on such a site?
• What obstacles or pain points might they encounter?
SabrinaJenny DonnyJerry
![Page 63: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/63.jpg)
Lunch Break
![Page 64: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/64.jpg)
Agenda
Afternoon•Card Sorting•Site Maps•Page Types•Grids•Navigation•Sketching•Wireframes•Q&A
AgendaAgenda
![Page 65: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/65.jpg)
Card Sorting
![Page 66: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/66.jpg)
Card Sorting
“There are often better ways to organize data than the traditional ones that first occur to us. Each organization of the same set of data expresses different attributes and messages. It is also important to experiment, reflect, and choose which organization best communicates our messages.” – Nathan Shedroff, Experience Strategist
Definition: Card SortingDefinition: Card Sorting
![Page 67: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/67.jpg)
Methodology• Grouping and labeling with index cards, post it notes• Two types:
– Open – participants sort cards with no pre-established categories – useful for new architectures
– Closed – participants sort cards into predetermined, provided groups – useful for fitting content into existing architectures
• Online card sorts– WebSort, OptimalSort, Socratic
Goals• Organize content more efficiently• Find names for groups of content based on users’ perspectives
Self Study:
"Card sorting: a definitive guide" by Donna Spencer and Todd Warfel, Boxes and Arrows, 2004/04/07
Definition: Card SortingDefinition: Card Sorting
![Page 68: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/68.jpg)
Class Exercise: Card Sorting
As individuals:
•Take 5 minutes to think of all the events a person could attend
•Write each event you come up with on a Post-It note
Definition: Card SortingDefinition: Card Sorting
![Page 69: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/69.jpg)
Class Exercise: Card Sorting
Now, as a group:
•Take a few minutes to organize your events into categories (group & label them)
•Then we’ll share some categories
Definition: Card SortingDefinition: Card Sorting
![Page 70: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/70.jpg)
Card Sorting: Next Steps
With the results of a card sort we then can:
•Build consensus•Refine terminology•Create a site map•Help define navigation
Definition: Card SortingDefinition: Card Sorting
![Page 71: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/71.jpg)
Design
![Page 72: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/72.jpg)
Site Maps
![Page 73: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/73.jpg)
Conceptual DesignDesign: Site MapsDesign: Site Maps
“A site map is a high level diagram showing the hierarchy of a system. Site maps reflect the information structure, but are not necessarily indicative of the navigation structure.”
- Step Two Designs
![Page 74: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/74.jpg)
Conceptual DesignDesign: Site MapsDesign: Site Maps
Site map for Men‘s section of designer clothing site
![Page 75: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/75.jpg)
Conceptual DesignDesign: Site MapsDesign: Site Maps
Site map by Kazi Shanto, Louise Blouin Media
![Page 76: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/76.jpg)
Conceptual DesignDesign: Site MapsDesign: Site Maps
Biocarta Site map, Fromson Consulting
![Page 77: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/77.jpg)
Page Types
![Page 78: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/78.jpg)
Conceptual Design
Home Page Category Page Details Page
Design: Page TypesDesign: Page Types
![Page 79: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/79.jpg)
Grids
![Page 80: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/80.jpg)
Grids
“The true benefit of using a grid is that as you learn how to use a grid, you start to think systemically about the solutions you design. You start to try and see how various details can echo one another, how different regions of the canvas can be reused or used for similar things, how like elements can be grouped together.”– Khoi Vinh, former design Director, NYTimes.com
Design: GridsDesign: Grids
![Page 81: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/81.jpg)
GridsDesign: GridsDesign: Grids
![Page 82: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/82.jpg)
GridsDesign: GridsDesign: Grids
![Page 83: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/83.jpg)
GridsDesign: GridsDesign: Grids
![Page 84: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/84.jpg)
Grids
12 column grid
Design: GridsDesign: Grids
![Page 85: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/85.jpg)
Grids
3 columns of 4 units
Design: GridsDesign: Grids
![Page 86: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/86.jpg)
Grids
4 columns of 3 units
Design: GridsDesign: Grids
![Page 87: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/87.jpg)
Grids
6 columns of 2 units
Design: GridsDesign: Grids
![Page 88: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/88.jpg)
Grids
Variations of the 12 column grid
Design: GridsDesign: Grids
![Page 89: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/89.jpg)
Grids
Self Study: Want to know more?
Learn more about design by grids:
960 Grid System
960.gs
Design by Grid
www.designbygrid.com
Hashgrid
www.hashgrid.com
Design: GridsDesign: Grids
![Page 90: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/90.jpg)
Navigation
![Page 91: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/91.jpg)
Grids
Types of Navigation
• Site Structure – major nav
• Hierarchical – product families
• Function – sitemap privacy
• Direct – banner ad/shortcut
• Reference – related links
• Dynamic – search results
• Breadcrumb – location
• Step Navigation – sequence through forms/results
• Faceted Navigation – filters results
Design: NavigationDesign: Navigation
Areas of Navigation
• Global – universal header/footer
• Local – left nav/right nav
• Local content – text links, buttons
Styles of Navigation
• Rollover
• Dropdown
• Tabs
Self Study: Want to know more?
Adapted from Atsushi Hasegagwa’s The 7 Navigation Types of Web Sites
![Page 92: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/92.jpg)
Sketching
![Page 93: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/93.jpg)
Design: SketchingDesign: Sketching
![Page 94: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/94.jpg)
Design: SketchingDesign: Sketching
![Page 95: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/95.jpg)
Sketching Through the Ages
1485-1487Ornithopter by Leonardo da Vinci
2005 Schematic representation of the major components of a helicopter by Richard Wheeler
Design: SketchingDesign: Sketching
![Page 96: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/96.jpg)
Sketching
“There are techniques and processes whereby we can put experience front and center in design. My belief is that the basis for doing so lies in extending the traditional practice of sketching. ”
- Bill Buxton
Design: SketchingDesign: Sketching
Bill BuxtonSketching User Experiences
![Page 97: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/97.jpg)
SketchingDesign: SketchingDesign: Sketching
![Page 98: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/98.jpg)
SketchingDesign: SketchingDesign: Sketching
![Page 99: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/99.jpg)
Sketching
Any guesses as to what this is a sketch of?
Design: SketchingDesign: Sketching
![Page 100: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/100.jpg)
“twttr sketch” Twitter.com
Sketching
Twitter[This sketch] has very special significance – it's hanging in the office somewhere with one other page.
Whenever I'm thinking about something, I really like to take out the yellow notepad and get it down. – Jack Dorsey, Twitter
Design: SketchingDesign: Sketching
![Page 101: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/101.jpg)
Bill BuxtonSketching User Experiences
Sketching
Attributes of a Sketch
• Quick
• Timely
• Inexpensive
• Disposable
• Plentiful
• Clear vocabulary
• Distinct gesture
• Minimal detail
• Appropriate degree of refinement
• Suggest & explore rather than confirm
• Ambiguity
Design: SketchingDesign: Sketching
![Page 102: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/102.jpg)
Sketching
Methodology• Draw• Limit your time• Don’t worry about mistakes or style
Goals• Benefit from the participation of your
colleagues• Quickly generate ideas and refine through
iterations
Design: SketchingDesign: Sketching
![Page 103: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/103.jpg)
Design: Sketching
Class Exercise: Sketching
In teams, sketch your ideas.
1) Create & Promote an Event
Design: SketchingDesign: Sketching
![Page 104: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/104.jpg)
Design: Sketching
Class Exercise: Sketching
In teams, sketch your ideas.
1) Create & Promote an Event- Take 5 or so minutes first to discuss what
features this area should include- Is it a single page? Multiples steps?
Design: SketchingDesign: Sketching
![Page 105: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/105.jpg)
Design: SketchingDesign: Sketching
SabrinaJenny DonnyJerry
Don’t forget to keep your personas in mindDon’t forget to keep your personas in mind
![Page 106: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/106.jpg)
Design: Sketching
Class Exercise: Sketching
In teams, sketch your ideas.
1) Create & Promote an Event
2) A Homepage
Design: SketchingDesign: Sketching
![Page 107: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/107.jpg)
Sketching Tools:
The following apps are all for the iPad
• Adobe Ideas (free)
• Bamboo Paper (free)
• Muji Notebook (3.99)
• Penultimate ($1.99)
• SketchBook Pro ($4.99)
InfoDesign: Sketching ToolsDesign: Sketching Tools
![Page 108: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/108.jpg)
Wireframes
photo & sculpture by polly verity
![Page 109: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/109.jpg)
Wireframes
What are wireframes?
“Web site wireframes are blue prints that define a Web page’s content and functionality. They do not convey design – e.g. colors, graphics, or fonts.”- fatpurple
Design: WireframesDesign: Wireframes
![Page 110: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/110.jpg)
Design: Sketching
Wireframes
Design: Wireframes - ExamplesDesign: Wireframes - Examples
wireframe by Mike Rohde
![Page 111: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/111.jpg)
Design: SketchingDesign: Wireframes - ExamplesDesign: Wireframes - Examples
wireframe by matthieu mingasson
![Page 112: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/112.jpg)
Design: SketchingDesign: Wireframes - ExamplesDesign: Wireframes - Examples
wireframe by spaceboxru
![Page 113: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/113.jpg)
Design: SketchingDesign: Wireframes - ExamplesDesign: Wireframes - Examples
wireframe by matthieu mingasson
![Page 114: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/114.jpg)
Design: SketchingDesign: Wireframes - ExamplesDesign: Wireframes - Examples
![Page 115: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/115.jpg)
Design: SketchingDesign: Wireframes - ExamplesDesign: Wireframes - Examples
![Page 116: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/116.jpg)
Design: SketchingDesign: Wireframes - ExamplesDesign: Wireframes - Examples
![Page 117: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/117.jpg)
Design: SketchingDesign: Wireframes - ExamplesDesign: Wireframes - Examples
![Page 118: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/118.jpg)
Wireframing/Prototype Tools:
• Adobe InDesign
• Axure
• Omnigraffle (Mac)
• Microsoft Visio
• Mockingbird (online, free)
Also:
• iPlotz
• iMockups (iPad)
• Omnigraffle (iPad)
InfoDesign: Wireframing ToolsDesign: Wireframing Tools
![Page 119: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/119.jpg)
Design: Sketching
Class Exercise: Final Wireframe
In your teams, create your final deliverable.
Assign one of the following to a team member:
1) Create & Promote an Event
2) Event Detail
3) Homepage
As an individual now, you’ll create a final “wireframe,” which incorporates your team mates’ designs and feedback.
Design: WireframesDesign: Wireframes
![Page 120: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/120.jpg)
Design: Sketching
Wireframe & Prototyping Tools
Axure
Dreamweaver
InDesign
Visio
Design: Wireframes Design: Wireframes
Develop
![Page 121: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/121.jpg)
Books:
• Information Architecture for the World Wide Web – Louis Rosenfeld, Peter Morville
• Information Architecture: Blueprints for the Web – Christina Wodtke, Austin Govella
• The Elements of User Experience – Jesse James Garrett
• Designing Web Navigation: Optimizing the User Experience – James Kalbach, Aaron Gustafson
• Design of Everyday Things – Donald Norman
Local Events:
• Dot Dot Dot, SVA Lecture Series
• IA Meetup
InfoAdditional ResourcesAdditional Resources
Web Sites:
• Alertbox
• A List Apart
• Boxes & Arrows
Organizations:
• Human Computer Interactions (HCI)
• Interaction Designers Association (IxDA)
• Usability Professionals Association (UPA)
Further Studies:
• Adaptive Path
• The Information Architecture Institute
• The IA Summit
• Pratt – Course in Information Design
• Nielsen Norman Group
• Rosenfeld Media
• User Interface Engineering
![Page 122: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/122.jpg)
Q & A
![Page 123: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/123.jpg)
Slideshare address:
http://www.slideshare.net/stribs
Additional credit:
Thanks to Anh Dang
InfoAdditional InfoAdditional Info
![Page 124: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/124.jpg)
Design: Sketching
Wireframe & Prototyping Tools
Axure
Dreamweaver
InDesign
Visio
Design: Wireframes Design: Wireframes
Addendum:
Design Principles & Concepts
![Page 125: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/125.jpg)
Good design is…
Good design is innovative.Good design makes a product useful.Good design is aesthetic.Good design makes a product understandable.Good design is unobtrusive.Good design is honest.Good design is long-lasting.Good design is thorough down to the last detail.Good design is environmentally friendly.Good design is as little design as possible.
© Dieter Rams, amended March 2003 and October 2009
Dieter Rams: 10 principles of good designDieter Rams: 10 principles of good design
![Page 126: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/126.jpg)
Design Concepts
Donald Norman, Co-Founder, Nielsen Norman Group
Design ConceptsDesign Concepts
![Page 127: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/127.jpg)
Design Concepts
Key Concepts
•Affordance•Mapping•Constraints•Visibility•Feedback
Design ConceptsDesign Concepts
![Page 128: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/128.jpg)
128
Affordance
“Perceived properties that determine how a thing is used [and] provide strong cues to the operations of things.”
- Donald Norman
Design ConceptsDesign Concepts
![Page 129: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/129.jpg)
Mapping
Relationship between two things
http://flickr.com/photos/annavsculture/441610821/
Design ConceptsDesign ConceptsDesign Concepts
![Page 130: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/130.jpg)
Constraints
Limitations that constrain possible interactions
http://flickr.com/photos/hippie/2561854165/
Design ConceptsDesign ConceptsDesign Concepts
![Page 131: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/131.jpg)
Visibility
“Just the right things have to be visible: to indicate what parts operate and how, to indicate how the user is to interact with the device.”
- Donald Norman
http://flickr.com/photos/huladancer22/530743543/
Design ConceptsDesign ConceptsDesign Concepts
![Page 132: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/132.jpg)
132
Feedback
“Sending back to the user information about what action has actually been done, what result has been accomplished.”
- Donald Norman
Design ConceptsDesign ConceptsDesign Concepts
![Page 133: SVA Workshop 072311](https://reader034.vdocuments.mx/reader034/viewer/2022051400/54c73ec14a795927458b4658/html5/thumbnails/133.jpg)
Design: SketchingDesign: Wireframes – Templates versus PagesDesign: Wireframes – Templates versus Pages
Templates Pages
High-level Detailed
Applies to many different pages
Specific, may apply to a single page
Examples: basic page, product page
Examples: homepage, feedback form