Download - Suso digital sem rush e commerce webinar
Common eCommerceIssues
1. Site design and usability1. Site architecture2. On-page SEO3. Duplicate content4. Mobile Search5. Schema
2. Content Creation3. Link Building
Design and UsabilityHome
Category 1
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Sub Page
Page Page
Category 2
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Category 3
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Design and UsabilitySite architecture
1. Keep it simple2. Seamless user experience3. Site links4. Crawled and indexed
http://www.amazon.co.uk/
Design and UsabilityOn Page SEO
• Unique product description • Target the longer tail keywords • Design your product pages as
landing pages• Tailor your URL and copy to
include keywords• Minify images• Titles, Headers, ALT tags• Site speed
http://ao.com
Design and UsabilityDuplicate content
How to find duplicate content• site:example.com• Screaming frog• Webmaster tools• Copyscape / siteliner
How to fix duplicate content• Removal • Redirects• rel="canonical“ http://www.siteliner.com
Design and UsabilityThe importance of mobile
1. Mobile search is different 2. highly localized information3. Focus on user experience4. Have a mobile-friendly site5. Speed6. Understand User Intent
http://www.unitedpixelworkers.com/
Design and UsabilitySchema
• One of the most powerful forms of optimisation
• Vastly improve click through rate• Rich snippets can increase SERP click
through by 30%• Googles Structured data markup helper
Content creationTools:
• Quora• Yahoo Answers• UberSuggest
• BuzzSumo• AllTop.com• Feedly• Forums• Blogs• Social
Keep in mind:
1. Do not just copy 2. Focus on what makes you special3. What problems do you solve?4. What do your customers care about?
Link Building• Create a list on Twitter of the key influencers in your industry• Public Relations• Leverage existing relationships • Leverage unlinked brand mentions• Provide discounts or giveaways• Provide a product cheaper or a better alternative• Broken link building • Build links with images• Create cornerstone content such as glossaries or buying guides• Turn your internal data into case studies