Download - Summer Abundance Presentation
Transcript
We are designing a
MARKETING CAMPAIGNin order to
BOOST VOLUNTEERISMat Foodlink over the summer
Families Students Elderly
Looking to give back and have fun as a family over the summer
Looking to boost up their resumes for college
Looking for ways to get back into the community
Target Demographics
LACK OF AWARENESSHunger is still an issue during the summer
Primary Tagline: “You have the power to build a
healthier community”
Strategy:
❖ Place campaign flyers around Rochester
❖ Social media campaign
❖ Early High School reach outs
❖ Contact companies and elderly homes
❖ Kick-off BBQ and volunteer shifts