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“Styrian Strategy for Cycling” How Strategic Policy Papers Are Coming Alive
Gudrun Uranitsch, M.Ed.FGM – Austrian Mobility ResearchECOMM 20085th of June 2008, London
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Overview
Bicycle history and strategy in Styria
Development of the strategic paper
Content: Strategic and operational part
Examples of measures
Recommendations and results
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Styria
1 of 9 Austrian provinces in the south east of Austria17 regional cities with 5.000 to 10.000 inhabitants
Capital Graz (250.000 inhabitants, “city of cyclists”)Inhabitants 1.2 Million peopleArea 16.391,93 km² Northern part AlpsSouthern part VineyardsNeighbours Slovenia, Hungaria
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Bicycle History
1989Styrian government decided to increase the cycling share
Focusleisure time and touristic cycling activities
Investments75m Euro in bicycle network infrastructure
Network2440km on 3 main rivers
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Bicycle Strategies
2006National government edited the Austrian Master Plan Cycling
2007Styrian government set a focus: “Bicycle as an every day means of transport”
First stepBYPAD: to get an overview about cycling activities in a systematic way
RecommendationRenew your regional cycling concept! (1989)
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Methodology of the Developmentof the Styrian Strategy for Cycling
1. Participation
2. Best practices and national strategic papers from other European countries (Masterplan Fiets, Nationaler Radverkehrsplan, Danish National Cycling Strategy…)
3. The content of the Austrian Masterplan as an orientation guide
4. Cycling with specific Styrian focuses
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Aims and goals
1. Description of quantifiable goalsIncrease the modal share of 6% to 12% within the next 4 years
2. Help and information for 542 municipalities(from 200 to 250.000 inhabitants)- Present good practises, check lists, overviews- Measures for implementation (responsibilities)- Contact persons
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Workshops to involve all stakeholders
- officials from the mobility department (officials and political office)- bicycle coordinator of the city of Graz, - representatives of Styrian companies, - socio economic companies dealing with bicycles, - mayors of municipalities, - Styrian Tourism company, - Styrian transport company,- cycling initiative ARGUS- project coordinator: FGM
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Strategic approach
3 equal columnswith the same weight improving the bicycle policy in Styria
FocusEvery Day Cycling
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Operational Part: 12 Topics & 56 Measures
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Responsibilities for implementation
Region and municipality jointly assume responsibility for implementation of measure
Region assumes responsibility for implementation of measure
Municipality assumes responsibility for implementation of measure
M
R
RM
*
Current measure
Measure done
New measure
Status of measures
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Results:Infrastructure – Flowing Traffic (Topic 1)
Definition of Quality Standards for Main Cycling Routes (Graz)
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Results:Awareness Raising & Information (Topic 4)
International Bicycle ConferenceTarget Group: Municipalities; 300 Participants
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Results:Awareness Raising & Information (Topic 4)
Website for Cyclistswww.radland.steiermark.at
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Results:Awareness Raising & Information (Topic 4)
Website for Childrenwww.ritaundronnyroller.at
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Results:Mobility Management & Cycling (Topic 7)
Bike to Work189 Companies with 3.800 participants
Facilities for the Styrian GovernmentStaff bicycles & bicycle storage facilities
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Results:Regional & National Cycling Coordination (Topic 8)
Coordination between regional & national Strategies
Contact person (bicycle coordinator) in the Municipality desired
Styrian Bicycle Platform is established
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Results:Research & Pilot Projects (Topic 11)
New Signing
Excursion to Bolzano (Corporate Design in Cycling)Workshops with Experts (NRW)
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Results:Quality Assurance & Evaluation (Topic 12)
Face to face interviews with 1634 cyclists in 19 municipalities
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Topics
Emotions & FeelingsSafety & Comfort
Image in MediaInfrastructure & Services
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Results
Cycling is fun (97%)
Cyclists feel safe and respected (73%)
Cycling is more comfortable than PT (85%)
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Image in Media
The image of cyclist conveyed by newpapers is in need of improvement
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Résumé
- Development: Participation (Bottom up Approach)
- 3 column system (Top down Approach)
- Strategic and operational approach (including a liable working programme)
- Largest face-to-face-interviews in Austria with cyclists about their well being in traffic
- Pilot- and Model projects including Evaluation
- BYPAD as a quality management system for cities & towns
- 1.5% increased share of cyclists in the region of Styria in the first year (starting with a modal share of 6%)
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Thank you for your attention.