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Student Communications at the University of Sheffield
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Where it all began
• 2010: Student Communications Research project - Student Services - Students’ Union - Faculties and departments University-wide
• 2012: Student Communications Coordinator appointed - Implement finding of research project - Based in SSiD - Remit 70% Student Services 30% University-wide
• 2013: Student Communications team created - Web development and projects officer - Student Communications Assistant (New role)
• 2014 - 16: Student Communications Team expands - Digital Media Officer (New Role) - Web support assistant (Temp) - Digital media assistant (Temp) - Design and Digital Assistant (New Role)
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Meet the team
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What is Student Communications?
• Keeping students informed of relevant University news and developments - Student News / SSiD Social Media / Student Announce / Round-up - Incident communications - Events promotion - Student administration and deadline reminders
• Working with University partners to support their communications objectives - Exams Communications / Achieve More / HEAR / National Student Money Week / SURE - Varsity / Union elections / Healthy Campus Week / Smart Move / Bring it don’t bin it - Campus Master Plan / Sport Sheffield (Social Sport) / Print Services (MyPrint) / Libraries
• Managing the flow of information to students so they aren’t overwhelmed - Project liaison - Communications advice: Appropriate channels and message delivery
• Communicating information in a way students appreciate - Developing new resources (Student Comms Ambassadors) and updating existing ones (SSiD
brand / website) - Quality design, films and animation at a low cost (saving the University thousands of pounds) - Talking to students: assessing comms impact, conducting research, new developments
Our work includes:
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How we do it
• Student news page
• Weekly round-up
• Announce email
• Student Ambassador’s Blog
• YouTube
• Vimeo
• Plasma screens
Our basic communication channels include:
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Partners
• Student Services
• Students’ Union
• Internal Communications
• Central Outreach
• Estates and Facilities Management
• University Health Service
• University counseling service
• Exams team
• Global opps/ International Student Support
• Corporate Affairs (External Relations)
• Student advice and guidance
• Multi-faith chaplaincy
• Sabbatical officers
• Faculties / departments
• South Yorkshire Police
• Central digital team
• Student Advice Centre
• 301
• Student Financial Support team
• Corporate Information and Computing Services
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Projects
• Student news and events page
• SU Smart move project
• New building comms (SU / Diamond)
• Student financial support video and publications
• SSiD branding and publications
• Registration / new student comms
• Faculty outreach films
• Things Not Going Right? tool
• University website development
• Parents webpages redevelopment
• Library fines communications campaign
• Incident communications
• NSS comms
• Student Comms Ambassadors
• Crime reductions / campus security
• Campus Master plan
• Student services welcome video
• Website usability testing
• Support and guidance comms
• New email policy / round-up
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What’s gone well
• Central point for student news and information
• Student Announce email moderation
• Social Media – Twitter followers up from
1190 (2012) to 4,600+ (2016)
– Facebook relaunched March 2014 now 970+ likes
– Instagram 770+ followers since 2014
– Pinterest 250+ followers since 2013 www.sheffield.ac.uk/students
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What’s gone well
Student Communications Ambassadors
Year 1 • 231 EOI • 21 Ambassadors Year 2 • 341 EOI • 40 Ambassadors Topics from bank holidays to student mental health
www.sheffield.ac.uk/students/blogs
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SSiD Branding
Aims: • Create an identity that students
recognise
• Eye catching
• Representative of SSiD and Student Services
• Adaptable
• Diverse
Office
Website
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What's gone well
Exam communications
• Students better informed of processes
• More joined up approach
• Better communication regarding unexpected developments
• More messaging through a variety of channels
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What’s gone well
Digital media (http://vimeo.com/ssiduniofsheffield)
#GetRalphHome • Film 1 & 2: 4143 views
• Film 3 launching Monday 11
May
• University wide competition
• 12 destination campus tour
• Nominated for Guardian University Award 2016 (Best Marketing and Communications Campaign)
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What’s next?
• New strategy 2016 -21 • Student Systems project • Safety and Security project (with University
Partners, South Yorkshire Police, South Yorkshire Transport Executive, Sheffield Hallam Uni)
• SSiD Photo and media bank • Get students even more involved
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Any questions?