STRENGTHENING ROTARYJoe LorenzoMarketing Specialist Marketing & Communications Group
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Never Heard of Rotary
Know Name Only
SomeFamiliarity
SURVEYS SHOW
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RESEARCH
Conducted
160+ interviews
Analyzed 20,162 surveysVisited
20 clubsand attended the
2012
International
Convention Reviewed
400+ documents
5Participated in
Zone Institutes
Obtained comprehensive feedback from
Rotarians & prospects in 167 countries
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To positively impact my community
Friendship and fellowshipProfessional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
Why did you initially join Rotary?
PRIMARY REASONS PEOPLE JOIN ROTARY…
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…ARE THE SAME REASONS THEY STAY ROTARIANS
Why do you stay with Rotary?
To positively impact my community
Friendship and fellowshipProfessional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
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WHAT IS ROTARY?
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OUR CORE MESSAGE
JOIN LEADERS.
EXCHANGE IDEAS.
TAKE ACTION.
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BRINGING OUR ESSENCE TO LIFE
Rotary brings together the kind of people who step forward to take on important issues for local communities everywhere.
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BE AUTHENTIC
CONSISTENT MESSAGE
AUTHENTIC VOICE
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FLEXIBLE AND CONSISTENT
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LACK OF CONSISTENCY DETRACTS FROM UNIFIED IMAGE
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CLUB LOGO TEMPLATE
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www.rotary.o
rg/brandcen
ter
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YOU ARE THE ROTARY BRAND