Download - Strategy PDKT & Media Commerce
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STRATEGI PDKTBy: Denny Santoso
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PROFILE• Founder of PT. Jaya Sportindo, Ultimate
Nutrition sole distributor and one of the largest imported supplement company in Indonesia
• Founder of DuniaFitnes.com, Supplier.id, PanduanDiet.com and Startupbisnis.com
• Founder of BRTC.co.id, BRTC brand distributor in Indonesia
• Has a large network with over 507K Twitter followers, 157K Facebook fans, 345K Google+ followers, 220K+ email list and many others
• Previous/current works including TV Host with MNC Lifestyle, Rahasia Diet books series, Real estate investor and digital marketer
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PROJECTS
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THE STRATEGY
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HOW TO INCREASE YOUR INCOME1. Increase buying traffic2. Increase LTV (1. Frequency, 2. Volume
with Up-sell/Cross-sell)3. Increase price of the product sold
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PRODUCT IS THE QUEEN,SYSTEM IS THE KING
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Attract interest
Capture leads
Nurture prospect
Convert to sales
Deliver & satisfy
Upsell customer
Get referall
ONLINE BUSINESS FLOW
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THERE IS NO SUCH THING AS LACK OF TRAFFIC
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TRAFFIC IS A COMMODITY, YOU CAN BUY TRAFFIC LIKE YOU CAN BUY
RICE
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EARNED traffic Paid Traffic
• PR Coverage
• SEO
• Social Media Likes, Follower
• Blogging
• Youtube (Video Marketing)
• Guest Blogging
• Email List
• Banner ads
• Google Ads
• Facebook Ads
Pay attention on how much budget do you have for paid traffic
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MY PRIORITY EARNED ASSET
• Email list - The most powerful tools for grabbing customer loyalty
• BB Messenger - High impact, especially in Indonesia
• SMS - Basic and used by all
• Pixel Audience - Powerful custom audience ads
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ORIGINAL TRAFFIC FLOW
Autoresponder
Opt-In
Broadcast message
Traffic
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PROBLEM IS, WE NEED TO DATE FIRST BEFORE COMMITMENT
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NEW TRAFFIC FLOW
Opt-In
TrafficContent with
Pixel Audience
Ads to Pixel Audience
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WE CAN SEGMENT AUDIENCE INTEREST WITH
PIXEL AUDIENCE AND ENGAGE ACCORDINGLY
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THE WORLD DOESN’T
NEED NEW ONLINE SHOPS
the next big thing is MEDIA COMMERCE
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BRAIN PROCESS INFORMATIONbut brain is not an effective storage
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people need to be remindedPEOPLE CAN’T
SUDDENLY
REMEMBER YOUR
PRODUCTS
remind them with MEDIA
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MEDIA is
CONTENT
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CREATE STORYwith values for your customer
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CREATE STORYwith values for your
customer
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STORY CREATE FANSfans are more loyal than just customers, and fans create VIRALITY
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COMBINE
TRAFFIC
STRATEGY
WITH
MEDIA COMMERCEremember, we don’t need tons of content, just need a really good
one
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By: Denny Santoso
THANK YOU
@DennySantoso
/dennysantoso.fanspage
www.DennySantoso.com