MARKETINGSTRATEGY INTERN

COMPANY ORIENTATION

Get acquainted with the customer segments we target and what is the valueproposition for each of them. Research across fields to identify the universalprofessions/fields that exist and single out those thatyou will be working on inthe course of the internship.

WEEK 1

WRAP UP LIKE A PRO

Apply all the techniques learned over the weeks of the internship. Undertakecomplete accountability and ownership to curate, reachout, conduct designthinking, perform SEO and initiate User Acquisition Strategy to improve theuser base.

WEEK 7 - 8

RESEARCH AND CURATION

Research and Identify top celebrities/experts in the fields you are interested in.Identify platforms where you can find content on the experts, which resonatewith our audience. Curate content for the selected experts in the form ofvideos, text interviews, and podcasts.

WEEK 2

SOCIAL MEDIA PROSPECTING

Take on the role of Outreach to identify and connect with experts across socialmedia platforms like LinkedIn, Instagram, etc. Create content to approachexperts across platforms, keeping in mind the motivation that lies forthem on each of these platforms.

WEEK 3 - 4

SEARCH ENGINE OPTIMISATION

Learn to build SEO content strategy, link building, and keyword approach. Applythese techniques to do SEO for the experts you curated on our platform. UseGoogle Analytics to identify which keywords are performing and the one's thatneed more effort.

WEEK 5

USER ACQUISITION AND DESIGN THINKING

Brainstorm to come up with user acquisition strategies for the professionsassigned. Think strategically to identify the user base. Reach out to them,understand their needs, and help the team to improvise on the App for betteruser experience.

WEEK 6

8 WEEKS WORK EXPERIENCE | COMPLETION CERTIFICATE | UNPAID

WEEKLY TASK PLAN