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Strategically Defining YOUR Social Media Tactics
November 18, 2013
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Who I Am
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Why?
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Content
Social Search
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Primary Challenge — Social Media Impact
Source: Altimeter Group
56%Unable to link social media to business outcomes
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Source: Search Engine Journal
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Who is telling YOUR story?
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“Marketing strategy is only as good as it is (right now). It requires full participation from brand marketers and business proprietors…”
— Rob Garner, Author
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Strategy vs.
Tactics
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Strategy
“How do we get there?”
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Tactic
“How EXACTLY do we get there?”
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You Are Here
You Want To Be Here
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You Are Here
You Want To Be Here
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A plan of all actions (tactics) required to meet a company’s mission, goals, and objectives.
My Definition of STRATEGY
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Goals are BROAD
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Objectives are SPECIFIC
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Build Up Your Social Networks
tactic
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Engaging Your Audiences
strate
gy
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No Strategy = Failed Campaigns
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Example — Achieving Success
Preliminary Goal:We want to grow our social community to provide more real-time updates.
Revised objective:We want to grow our social community by 25% this year.
Specific objective with measurable KPI
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Example — Reporting Success
Reporting on Growth:20% growth in social
Reporting on KPI:Social campaign fell short by 5% of target audience
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Real-Time Approach
1. Act in the moment, be fluid2. Enable the spirit of your audience3. A company’s visibility is what it says about itself
and what others say 4. Reach out to audiences in real time in a sincere
and present manner
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So What?
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The product is the PROCESS
You Don’t Sell or Buy Social Media
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The Social Engagement Sprocket
ComdataSVS
YouTube
LinkedIn Twitter
Interviews
Press Releases
Professional Journals
Google+
YOUR Website and Blog
Slideshare
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Sample Editorial Calendar
TOPIC/TITLE CONTENT/DETAILS KEYWORD(S) TARGET PERSONA Call To Action
Blog 1
Due Date: 11/18/13 Survey Says: ClearPath Analytics Decreases Employee Turnover Rates
ClearPath Benchmarking analysis helps you understand why employees leave companies and what you can do to keep yours.
Employee Survey, Employee Surveys
Managers, Employees, HR Call for your free quote. Follow us on Facebook and Twitter for the latest news.
Publish Date: 11/20/13
Blog 2
Due Date: 11/22/13 Decrease Turnover: Employee Satisfaction Surveys Improve Organizational Performance
Understand the company culture, access employee benefits, improve teamwork, improve satisfaction and productivity, access employees' long term commitments, identify succession planning needs, improve the work lives of all employees
Employee Satisfaction Survey, Employee Satisfaction Surveys
Managers, Employees, HR Call for your free quote. Follow us on Facebook and Twitter for the latest news.
Publish Date: 11/27/13
Blog 3
Due Date: 11/29/13 Communication Key to Success: Create Common Language Within Your Organization
Gain a clear understanding of employee impressions, assumptions, views and sentiments, measure misconceptions, build stronger relationships between management and staff
Organizational Communication
Managers, HR Call for your free quote. Follow us on Facebook and Twitter for the latest news.
Publish Date: 12/4/13
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ComdataSVS
Book-marking Accounts
Press Releases
Twitter Followers
Blog
Google+
Facebook Friends LinkedIn
RSS Feed
Content Sharing
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BloggersLinked In network
New Content Streams
2nd Tier visibility
Geographic keywords
Your Blog Audience
Discovery StreamsContent
Tagged from Keywords
Bookmarking Sites
RSS Feed Subscribers
Popularity Streams
Twitter Followers
FB Friends
Press Releases
YOUR Publishing Platform
TriggersACTIVE SHARING —
ExtendingYOUR
Content
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Key Takeaways
Commit to it
Plan ahead
Revise, revise, revise
Be creative
Be genuine
Use common sense
Update regularly
Communicate to others
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Randall TurnerCOO — Advice Interactive Group5900 Lake Forest Drive, Ste. 120McKinney, TX 75070(O) [email protected]