STORE DESIGN- Template

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1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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Store Design is a tool which helps sellers customize and design their store page from seller center.

The store page will then display best selling products selected and catch the customers eye using attractive designs

on Lazada’s website.

Types of Store Design templates include:

• Daily template – to give a basic introduction to the store

• Simple Banner template – to allow you to insert pictures for a customized banner

• New Arrival template – to display the latest products on the top of your store page as product recommendations

• Best Seller template – to display the best performing products on the top of your store page as products

recommendations

• Marketing template – a combination of both customized banner and product recommendations

Benefits of using the store design tool:

• Store design enhances your brand awareness by making your page more attractive.

• Differentiates your store from your competitors

• And provides your customers with a better online shopping experience

• Boosts sales

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The first step to creating an attractive online store is to select a store design that fits your

needs. It is like getting the right interior design for a physical shop. It enhances the

shopping experience and encourages customers to revisit your store.

This feature helps you to quickly create attractive store designs through a variety of

templates which you can choose from.

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1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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catalogue

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1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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1. Login to seller center

2. Go to promotion tab

3. Choose Store Design

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1. Click the drop down button

2. Select the available

language available.

1. When you enter the

tool for the first time,

the tutorial page will

pop up.

2. You can click this

button whenever you

need the tutorial.

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Click here

to start the

tutorial

1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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First, click on “Page

Editor”. Then click on

“Page Template”.

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Page Template

The Page Template

displays the templates you

can select from to quickly

build your store design.

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This is the Daily

template. Click on

“Apply” to use this

template.

Daily Template

The Daily Template allows

you to give a basic

introduction to your store

using the customized

banner and allows you to

customize the category bar.

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Store header

This is where you can upload

your store logo. The store

header cannot be deleted or

moved.

Click on the header to add your

store logo.

Category bar

1st and 2nd level of the

category bar can be

edited.

Click on the header to

edit the category.

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Because of the specific

characteristics of store

header, you are

required to upload two

images – one for

desktop, one for mobile

version

Click on ‘Edit’ to edit

the categories. A panel

will pop up.

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Change the

order of the

category.

Click here to

set the target

link.

Click ‘confirm’

once completed.

Click ‘Save’ to

save your

changes.

This function allows you to

set two levels of categories

in the store header.

When you click on the first

category, the second level

category will be displayed.

1. Click the triangle to see

the “Add 2nd level

category”

2. Click the “Add 2nd level

category” button.

3. Set the target link for the

category.

1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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This is the Simple

Banner template. Click

on “Apply” to use this

template.

Simple Banner Template

The Simple Banner

template allows you to

upload 3 pictures to create

a customized banner that

best represents your

store.

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Click on the “Banner Graphics” to

open up the task panel

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Click here to upload the images

for the bannerSelect ‘Display’ if you want the

banner title to be visible

Input your

banner title here

Click ‘Save’ to save

your changes.

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Click on the Up/Down

arrows to change the

order of images.

Click on the bin icon to

delete images.

Click here to upload

the banner image

This guideline refers to the

proportion and minimum

size of the image

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Three ways to generate a target

link

Page with category result:

you can choose a category as

the target link. When the

customer clicks the banner, it

will link them to the product

list of this category.

Page with keyword: you can

input the keyword and

Lazada will generate the

product list, linked to the

keyword.

Page of one product detail:

just choose one product as a

result page.

Click ‘Confirm’

once you are

ready

Click here to set the

target link

Click ‘Save’

to save your

edits

1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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This is the New Arrival

template. Click on

“Apply” to use this

template.

New Arrival Template

The New Arrival template

allows you to

automatically display or

select up to 5 latest

products to show at the

top of your store page.

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Click on the product carousel

header to open task panel

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You can choose the SKU

automatically or manually.

If you choose the automatic way,

Lazada will pick the SKUs

based on time of creation.

Otherwise, you can manually

select the SKUs by clicking the

edit button.

Choose one color for the

background of this carousel

Upload the left most image. It is

also a banner that can link to

one SKU.

Click ‘Confirm’

and then ‘Save’

once you are

ready

Left image

1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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This is the Best Seller

template. Click on

“Apply” to use this

template.

New Arrival Template

The Best Seller template

allows you to

automatically display or

select up to 5 best

performing products to

show on the top of your

store page.

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Click on the product carousel

header to open task panel

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You can choose the SKU

automatically or manually.

If you choose the automatic way,

Lazada will pick the SKUs by

volume of sales.

Otherwise, you can manually

select the SKUs by clicking the

edit button.

Choose one color for the

background of this carousel

Upload the left most image. It is

also a banner that can link to

one SKU.

Click ‘Confirm’

and then ‘Save’

once you are

ready

Left image

1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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This is the Marketing

template. Click on

“Apply” to use this

template.

Marketing Template

The Marketing template

allows you to combine the

banner feature with the

product carousel feature,

giving customer the best

shopping experience in

your store.

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Click on the banner carousel

banner to open task panel

Carousel speed is how fast your

images will rotate

Click ‘Confirm’

and then ‘Save’

once you are

ready

Select if you want the banner title

to be visible

Put in banner

title here

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You can choose the SKU

automatically or manually.

If you choose the automatic way,

Lazada will pick the SKUs by

time of creation/volume of sales.

Otherwise, you can manually

select the SKUs by clicking the

edit button.

Choose one color for the

background of this carousel

Click ‘Confirm’

and then ‘Save’

once you are

ready

Click on the product carousel

banner to open task panelUpload the left most image. It is

also a banner that can link to

one SKU.

1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Daily template

• Simple Banner template

• New Arrival template

• Best Seller template

• Marketing template

4. Version history

5. Analytics page

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The platform will save

your decorated result

every time. You can

enter the version

history page to view

the previous versions.

This is the

version list.View it

by clicking the

version.

1. Delete: delete this version

2. Set up: rename the version

3. Duplicate: To duplicate the

current version

4. Edit: To edit

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Preview your store

decor

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To publish your store design

and go live

1. Introduction

2. Overview of the store page on Lazada’s website

3. How to use the store design tool

• Tutorials page

• Store header

• Page background

• Banner graphics

• Category navigation

• Product recommendation

4. Version history

5. Analytics page

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You can monitor your store’s

performance by going to the

analytics tab.

You can see three kinds of data:

1. Traffic: total number of unique

visitors

2. Average click through rate (CTR):

Number of unique clicks per page.

3. Average time spent on the page

per user: Total time spent on the

page / number of unique visitors

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You will see this on your store

page when your uploaded

images are deemed

inappropriate.

Thank you