© 2008 Outsell, Inc. All rights reserved.
State of the Industry – The Analysts’ Perspective
SIIA NetGain
19 May 2008
Kate WorlockDirector – Market Intelligence Service
22
Our Company• The only worldwide business information firm
serving the media and information industry• Global team of 50+• Track 9 segments in the US, Europe, and Asia • Provide fact-based analysis of markets, companies, trends,
technology• Deliver actionable advice to CEOs and their teams in 300+
firms• Offer subscription, membership, and custom consulting
services
33
B2B Trade Publishing &Company Information
Credit & Financial Information
Education & Training
HR Information
Legal, Tax & Regulatory
Market Research, Reports &Services
IT & Telecom Research,Reports & Services
News Providers & Publishers
Scientific, Technical & MedicalInformation
Search, Aggregation &Syndication
Yellow Pages & TelephoneDirectories
Information Industry $380 Billion in 2007
Source: Outsell’s Publishers & Information Providers Database
7%
10%
10%
1%
4%
8%
1%34%
5%
11%
9%
44
Search to Soar, While News Nosedives
-2.9%
5.2%
5.7%
5.8%
6.7%
8.1%
8.4%
9.5%
15.4%
22.7%
6.7%
Search, Aggregation &SyndicationHR Information
IT & Telecom Research, Reports& ServicesCredit & Financial Information
Market Research, Reports &ServicesScientific, Technical & MedicalInformation
Legal, Tax & Regulatory
B2B Trade Publishing &Company InformationEducation & Training
Yellow Pages & Directories
News Providers & PublishersSource: Outsell's Publishers & Information Providers Database
2007-2010 Est. Industry Growth 5.5%
55
The changing nature of search
• Growing importance of semantic search• Example: Hakia, illumin8
• Demand for delivery of search results in a more visual way, indicating links between results• Example: Grokker, Collexis
• Moving from a push to a pull model • Example: Reed Business’ use of its Zibb search engine
• Movement away from search to discovery• Example: Aggregate Knowledge
• Increasing demand for search to operate effectively across multiple content types (text, video, audio, images)
• Needs to continue to prove value as importance of personal recommendations increases
• Use of search across unstructured, untagged content: growing acceptance that relying on users to tag data is foolhardy, since either they don’t do it, or the results are patchy
66
Convergence of information and software: some examples
MercuryMD
77
Why is workflow integration important?
• Productivity:
• Decision-making:
• Compliance:
• building project databases
• developing evidence-based research
• supporting research direction
• finding, creating or adopting appropriate analytical tools
• ensuring regulatory framework is in place
• creating awareness of parallel initiatives
“Research” may mean individual projects, but it is also collaborative and community-driven
88
Evolution: through Web 2.0 towards Enterprise 2.0
Enterprise IT Services (SAP, Oracle, Microsoft)
Community
Third Party Content Suppliers
Process Automation/Optimisation
Workflow/Process
SaaS
(Software as a Service)
(Web Services)Ajax-based tools
development)
Open Source, Mash Ups
Search
Vertical, Personalised
99
Building blocks for growth
CommunityVertical search
Workflow tools and content
Recognised?
Invented?
Secure?
Aggressive?
Defensive?
Drives business model?
Content requirement?
Whose tools?
Segment or extended?
6/14
1010
So by 2020…
• All services are digital• All services are mobile-proficient, and reflect high user
expectations for point of reference information• All services are fully customisable to groups of
network users (corporations) and fully personalisable to individuals• All services display high intelligence factors, and
observe standards that allow maximum interoperability• All services are funded by multiple revenue sources,
using inter-service revenue reconciliation which is not apparent to the user
1111
A final thought….
“It is not the strongest of the species that survive, nor the most intelligent, but rather the one most responsive to
change”Charles Darwin
© 2008 Outsell, Inc. All rights reserved.
http://www.outsellinc.com
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