Download - Starting up by Failing
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Starting Up by Failing The Lisbon MBA 2014
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Hi, I’m Andre
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Lisbon, Portugal Retired Computer Science Engineer First company @ 19 years old Co-Founder of Adegga Wine Entrepreneur
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AdeggaA Wine Marketplace
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4 cities (Lisbon, Porto, Brussels, Rio) 10 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event 5000 #winelover customers $$$$$ of wine sold
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The idea
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What we thought consumers wanted.
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What consumers really wanted.
Summer 2012The 20 Top Whites for less than 10€
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Fail #1 Didn’t listen to customers.
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What we thought wine producers wanted.
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What wine producers really wanted.
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Fail #2 Selling a product customers
didn’t want to pay for.
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Lots of visibility.
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Fail #3 Visibility is not money.
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Flash Sales. What consumers wanted.
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Wine producers didn’t want.
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Fail #4 Didn’t do proper research.
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Drawing board! 1. What you know. 2. Listen. Research. Brainstorm. Extra: Travel. Think.
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Adegga WineMarket!
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Success #1 A product that everyone wants
(and pays for).
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SmartWineGlass
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Success #2 Useful innovation.
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What’s next? Lots. 1. More countries. 2. Online Marketplace.
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What have I learned?
10 Quick Tips
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Make a great team.
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Get amazing supporters.
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Think different.
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Innovate. Non-stop.
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Embrace (all forms of) success.
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Love what you do.
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Work hard. Party harder.
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LOL! A lot!
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Change the World.
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JUST DO IT.f**k**g