Let’s take an example
Like manystartups in Berlin andelsewhere
of the trends of the flow
Get theideas
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
from the crowd
Digitalcommunication& collaborationtools are intheir daily work flow.
All you can need…
2010
these smart YESU*decided to adapt aBusiness 2.0 idea born in the USA
*YESU: Young European
Start uppers
for all the creators, artists,innovators with sparkling creativity, but no money.
Get theidea
Check the
outlook
Visualize
Elaborate a
Business plan
Finance Realize
Make it work & last
7 steps to … multiple choice
2012
Their perfectwebsite with all the tools You should
Use2
① Original or imitation?② If you imitate, improve!③ Make your idea visible first. ④ Meet the target groups.⑤ Discuss and get feedback.
Check the
outlook
1
1. Find the answer on the world wide web
2. Be your own Internet Explorer and SEO. Investigate!
3. Create visibility: Website, elevator pitch (video, presentations, slidecast).
4. Create a community: Launch a Facebook page, go on Pinterest, curate an open blog.
5. Look for events*: Present your idea/project/ product
wherever you can and spread the word.
Harvest the feedback.
3° Create web visibilty for your ideas
website prototype an elevator pitch Youtube
video public events and
keynotes with cross- media spreading virtual and real
communities
visualize
ideas
« If You have no money, You’ll need
ideas an innovative mindset many skills resilience reactivity to do it yourself. »
My personal experience.
1visualize
2
3
https://www.youtube.com/watch?v=Oc-YsfCSk18
① Look for invitation as keynote speaker!
② Record your public presentions!③ Tag, create your taxonomy! ④ Publish! ⑤ Embed in your
site/blog/Facebook page.
That’s
The strategy 2.0:
Phase 2:Check your outlook , and then,
Step 1
Step 2
Step 3
Elaborate a
Business plan
Without money, choose the adequate legal status:
① no capital, ② a minium of
liabilities.
Financee
① Venture Capital
② Founder Capital
③ Loans④ Crowdfundin
g⑤ Partnerships⑥ Investment
capital
The status « gUG » has many advantages, but some inconvenients.
Financing Facilities
But still a long way to break even point
How to survive?
Annexed activities to the core businessbased on the team’s knowledge and skills:
Workshops about crowdsourcing Social Media Strategies Consultancy Identity 2.0 Coaching of crowdsourcing
projects. Web know how.
Make it
work & last
2.0.
Keep in touch
CRM 2.0
Keeping the
• Web performances.• Cross bounderie
activities.• Startnext de. goes
EU
Still
Still
2 years later
But connected to the flow, to the crowd and … involved in 21st century Socialnomics.
Another way ofSocialnomics? The21st solution for Young European Entrepreneurship?