Download - Star CJ Valentines day contest
Twitter contest for Valentines day
#ReplacemovienameswithValentines
Campaign objective
• To drive engagement on social media
• Quirky content to generate brand interest
• Increase in followers to expand brand reach
Hence our ideation to achieve it ..
• To create a topic that would interest a lot of people to tweet on
• The idea was to get maximum tweets on the topic and in turn also get a significant amount of followers
• One of the topics widely spoken about on twitter is Movies, and with Valentine’s day just round the corner we decided to merge the both
• To give the users something quirky to tweet
• The hashtag to be used- #ReplaceMovienamesWithValentines
What we did…
Many funny responses were retweeted
Tweeters were asked to reply to #ReplacemovienameswithValentines
The activity was supported on Facebook with a post
Some tweets were made to encourage people to tweet more
A few tweets..
Making it to the Trends list…
And finally trending in India..
Campaign Result
Accounts reached • 342774
Impressions • 1966261
Number of unique twitter
account entries • 431
Number of tweets around
the hashtag • 1900
Retweets • 110
Buzz about Star CJ Alive
50+ in just 8
hrs
Increase in Followers