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Top Questions – Social Media1. How do I get started using social media marketing?
2. How do I consistently create content that’s compelling and engaging?
3. How do I measure the effect of social marketing on my business?
4. How do I integrate and manage all of my social media marketing activities?
5. How do I improve customer engagement with social media?
6. How do I master the use of specific social media platforms?
7. How do I effectively find my target audience with social media?
8. What are the trends in social media marketing?
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When Was Social Media Created?
• 1979 Usernet Systems were created• 1994 ‘Social Media Spaces’ was used• 1997 AOL introduced Social Media
– mashup of technology and communication
• 1999 SocialMedia.com was created
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continues to grow…
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now, social media universe is expanding
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Social Media Business Plan
• 5 Easy Steps
1. Set a Review Schedule
2. Set the Business Objectives
3. Set Specific Concrete Steps
4. Match Tasks to Skillset
5. Develop Useful Metrics
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Hierarchy of Social Marketing
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Benefits of Social Media Marketing
* Source: Social Media Examiner 2012
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Getting Started…Using Social Media Make it easy and non-threatening for your
audience to participate. Write share-worthy content. Acknowledge and recognize your
audience Integrate all of your marketing efforts. Don’t try to keep up with the Jones’.
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Blog/Posting Topics
• Uniqueness of specific floor plan• Highlight a specific sub-contractor• Builder community contribution• Decorating tips from designer• Highlight any awards• Tax credit updates• Buyer testimonial• New homeowner tips• Positive housing market news• Personal hobby of employee
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Measuring…SuccessMeasuring…
• Shares or Retweets per Page View• Page vies aren’t the real number.
• Comments Per Page View• Track Results from Inquires• Analyze & Create Report Results
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Social Media Outsourcing
* Source: Social Media Examiner 2012
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Be Consistent with Your Brand
• Use original content• Don’t use stock photos to represent you• Use same logo layout for all mediums• Know your audience
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Share Inspiration
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The ROI of Social Media• Define through tools like; Google Analytics• Timing is EVERYTHING• Is it too late to get started?• It’s not a FAD. • Set Time-Limits for yourself. • Make changes along the way.
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Your New 20 Minute Schedule
• 5 Minutes – Check Twitter for chatter• 5 Minutes - Scan Blog Alerts for important
articles• 5 Minutes – Filter and Flag relevant
industry-related LinkedIn questions• 3 Minutes – Login to Houzz.com and scan
for questions on your portfolio • 2 Minutes – Login to Facebook to scan
your wall and comments
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* Source: Social Media Examiner 2012