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Stand and Deliver: Presentation Skills for
RPMs Taylor Jones
CulturePoint LLC
27th NARPM Training Program
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Course Objectives
• To understand how people evaluate presentations
• To review best practices for presentations
• To develop a game plan for presentations
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Agenda
• Introduction
• Overview of the research
• Overview of presentation skills
• Putting it all together
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INTRODUCTION
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Who Am I?
• Facilitator with a decade of experience teaching difficult topics around Diversity and Inclusion
• Quantitative social scientist with teaching experience across a variety of classes and over 50 conference talks, invited lectures, and academic talks for the general public
• Performer with background playing music professionally
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Who am I?
• My career consists of communicating scientific ideas to the general public through presentations, relying on the platform skills we will discuss shortly
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OVERVIEW OF THE RESEARCH
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Why bother?
• There is a wealth of research that indicates that platform skills affect perceived credibility
• You are public-facing • Your work is important, and it is important that it is
communicated effectively • Platform skills are skills, not inherent – you can
learn, practice, and improve
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The research
• We can tell when people believe what they are saying, and when they are confident in it. • Verbal vs. nonverbal (Tenney et al 2019) • Sounds of confidence and doubt (Jiang & Pell 2017) • Professionals lower vocal frequency when giving
expert advice (Sorokowski et al 2019)
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The research
• The clues to confidence are measurable • Pitch, intonation, and speed influence perceptions of
speaker confidence (Guyer & Vaughn-Johnston 2019) • We are more likely to believe and cooperate with
people who send signals of confidence • Even when we later think it wasn’t about presentation
skills (Clark 2008)
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The research
• Not only can we measure, we can improve with training • Communication training improves presentation skills
(Siebold & Rude 1993)
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The takeaway
• Presentation skills matter • Presentation skills and confidence affect speaker
believability, and audience confidence • The better your presentation skills, the easier your
presentations will go! • We can improve communication skills with training
and practice • You have an important message
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OVERVIEW OF PRESENTATION SKILLS
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Presentation Competencies
• Content management
• Visual aids
• Platform skills
• Participant management
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Content Management
• Effective speakers: • Connect subject matter with objectives • Analyze participants’ needs, current level of expertise,
and expectations • Identify and organize key points that support the
objectives and meet participant needs • Identify potential problem areas and strategies
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Content Management
• What is the key point of your talk? • What do people need to know to understand that
point? • Where can they go astray?
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Content Management
• Basic organization: • Introduce the topic • Provide a motivation • Describe the necessary context • Explain the research question or point yo uwant to
make • Lay out the data and analysis strategy
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Content Management
• Basic organization (continued): • Document the findings
• Point by point, or, • Laying out the necessary pieces to make your argument
• Provide comments to explain findings or implications of the argument
• Wrap up
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Visual Aids
• Effective speakers prepare visuals that are: • Legible/Readable • Clearly related to content being presented • Organized • Consistently formatted
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Visual Aids
• Effective speakers manage the visual aids by: • Testing equipment/having contingency plans • Positioning the body to avoid blocking participants’
view • Speaking to participants rather than to the visual aid
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Visual Aids
• What makes a slide bad?
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A Bad Slide
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Another Bad Slide
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Other Technology
• Arrive early and find your point of contact for tech, if any
• Test microphone setup, if present • If it is present, use it. Do not assume everyone can
hear you!
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Basics on Platform Skills
• Prior preparation • Posture and movement • Breathing • Speed and pacing • Asking questions • Answering questions
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Prior Preparation
• Is there a preferred format? • What is your timeframe for providing secondary
materials (e.g., slides, poster)?
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Prior Preparation
• Decide if you want or need a script • Practice
• Decide if you need to time yourself • Nobody likes going over time
• Brainstorm possible questions • Don’t focus only on the smart questions; how might
people “not get it”?
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Platform Skills
• Effective speakers will manage: • Nerves: transformation into positive energy • Voice: volume, pace, and intonation • Eye contact: range and focus • Body: posture, stance, and movement
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Platform Skills
• Effective speakers will manage: • Gestures: hand and facial • Language: inclusive and technical • Transitions and segues
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Soliciting Questions
• Assume that there will be questions • Ask: “What questions do you have?” • Avoid: “Any questions?” • After you ask for questions, STOP TALKING, wait
several moments for them to think • Perfect time to take a drink of water
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Answering Questions
• Let the questioner finish • Rephrase the question • Respond to everyone • Refer to the central theme of the speech • Feel free to postpone an answer or throw the
question back to the group • Respect the questioner
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Answering Questions
• Sometimes, you can let the audience answer for you
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Participant Management
• Effective speakers: • Use participants’ names (where possible) • Reinforce desired and appropriate participant
behaviors • Refer to previous contributions made by participants
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Participant Management
• Effective speakers: • Respond appropriately to questions • Manage “challenging” participant behavior • Make the experience enjoyable
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Participant Management
• Contentious participants: • Attempt to take their question in the best, most
charitable light • Thank them for their feedback • If they are wrong, thank them for bringing up the topic
and allowing you the chance to clarify • Do not get stuck repeating or clarifying – cut it and
offer to discuss offline later • If their comment is not relevant, thank them for
participating and refocus (with the option of discussing more after the presentation)
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The Gift of Feedback
• Effective feedback is: • A GIFT – given to be helpful • Specific rather than general • Focused on behavior, not on the person • Descriptive rather than evaluative • Concise • Well-timed • Checked
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Wrap-up
• What have you learned? • About presentations? • About yourself?
• What will you do differently?
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Thank you!
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