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Title tags
• Title tags are one of the first things that Googlebots read when crawling your site, and thus they’re very important.
• Use targeted keywords at the beginning of your title tags.
Meta descriptions• Another important element of on-page optimization are
meta descriptions.
• While Google (supposedly) doesn’t use them as a ranking factor, they show up right below the title tag in search results, and this it’s important to make them compelling.
URL Slugs• URL slugs are very critical when it comes to on-page
optimization.
• Unlike meta descriptions, Google DOES consider URL slugs when rankings websites.