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Hot Topics in Web Experience Management 2012!Edinburgh, 23rd February 2012
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Today
> Introduction to Squiz!> What is Web Experience Management?!> 2012 WEM Hot Topics!> Live Demo – CMS & Analytics!> Q & A!> Lunch & Networking!
Stuart Hurst – Regional Manager"
Guy Outram – Consultant"
Alister Cattell – Pre Sales Manager"
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Who are Squiz:
> Founded in 1998!
> Global presence – 9 offices, 240+ staff!
> Our Business: Web Experience Management!
> Gartner rated – 2011 WCMS Magic Quadrant!
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Web Experience Management?
> Web?!- aka the internet!
> Experience?!- An event or occurrence that leaves an impression
on someone!> Management?!
- The process of dealing with or controlling things or people!
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Web Experience Management!
> Engaging with people online by providing the best possible experience.!
> Delivering your business objectives through the online channel!
> Not just a website! WEM is about understanding your users and delivering the best online experience possible!
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The Hot Topics for 2012
> So, if youʼre looking to improve the experiences you provide online... You need to care about:!
- Mobile !- Context Aware Content Targeting!- Social Media!- Online Channel Optimisation!- Cloud!
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#1 - Mobile: Why it Matters
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Mobile is booming: What does this mean?
> Design for Usability!
> Accessing from a range of devices!
> We want them to have the best possible experience!
> Perform the action they want, or you would like them to do.!
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Mobile: Responsive Design
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#2 – Context Aware Content Targeting
> Contextual content = relevant content!> Content presented to the user in a timely
way, to help them complete their tasks!> ʻContextʼ could mean:!
- Location!- Language!- Device!- New or returning visitor!- Existing customer!- Google keyword search!- Referring site!- Previous behaviour / purchases!- Browsing path!
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Context Awareness reduce clutter
> Successful WEM isnʼt about pretty pictures – its about simplicity. !
> If you search for something, you expect relevant results. !
> Failure to account for the context of the user is a missed opportunity to help meet your goals !
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#3 - Social Media
> Social networking has become the worldʼs most popular online activity!
> It accounts for 20% of Internet time and social networking sites now reach 82% of the worldʼs online population (Comscore)!
> There are now more Facebook users than Buddhists (Rune Leth Andersen)!
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Social Media: So?
> You need a strategy.!> Strategy tied to your business
goals:!- Increase brand or product awareness to
target markets.!- Become known as an industry leader or
expert in their field.!- Drive traffic to the company website.!- Listen and learn what their customers are
saying about them and their competitors.!- Recruitment of staff via channels such as
Linkedin.!- To provide a customer service channel!- To sell more product and increase sales
enquiries.!
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Social Media
> Social media is a key tool in your marketing mix, and more money from marketing budgets will be spent on Social Media in 2012.!
> BUT. You need the web presence to drive traffic to from your social activity. !
- What will people do when they click through?!
- Can you deliver the promise?!- Is you site mobile ready (many social
networks have over 50% of traffic from mobile users)!
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#4 – Online Channel Optimisation
> Optimisation is the loop of constant improvement.!> It is the understanding of site behaviour and using this to increase your success.!> Without this, you are only doing half the job! !> Everyone has analytics. But not enough people use analytics
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Online Channel Optimisation
Data Analysis Educated Ac0on
More Effec0ve Website
Be9er Business Outcomes
Squiz Tests
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Reporting to key stakeholders is important
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#5 – Cloud
> The Cloud is the next generation of deploying your WEM platform.!
> Removes the barriers to entry of high costs!
> Easily start improving your web presence, without barriers to entry!
> Scales as you need it to…!
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Cloud delivery
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Squiz Private Cloud
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The Hot Topics for 2012
> When planning your online strategy…!- You must plan for Mobile !- Understand the contexts your users will be
interacting with you from!- Have Social Media in the mix, but ensure your
website is fit for purpose!- Optimise, Optimise, Optimise!- Understand how deploying on the Cloud removes
yesterdays technology concerns!
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Live Demo!
