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Delivering sustainable solutions in a more competitive world
ERM Creative info-Graphics
Making Information Accessible
Making Information Speak for Itself
Creative info-Graphics are concise visual representations of technical information and
processes. CiGs can be used to express complex ideas in universally understood
forms, to apply abstract information onto specific contexts and to integrate diverse data
into simple conceptual diagrams.
PROJECT
PROPOSALS
BUSINESS
OPPORTUNITIES
MARKETING
Applications:
CiG: Applications and Value Outcomes
Outcomes
Minimises obstacles to
informed consultation.
Enhances accessibility of
reports and improves
stakeholder understanding.
Aids analysis and engagement
with working process and
project impacts.
Value Added: Long-term
Savings £
The uses of Creative info-Graphics vary
depending on the nature of the project and
proposals. CiG can be used wherever
large amounts of data need to be
presented in a clear, concise and
meaningful way, to integrate,
conceptualise and communicate data.
Below: project goals
and working processes
in diagrammatic form.
Above: integrating
proposals into context.
Contact information
For more information about CiG and to discuss applications for your projects, please contact:
Naushad Tahsildar
T: +44 (0)1865 384 922
What Are the Benefits of CiGs?
ERM’s Creative info-Graphics minimise obstacles to informed
consultation and enhance the accessibility of reports by rendering
complex technical text into simple images.
Aided by visual representations, clients and stakeholders can more
easily understand the impacts of a project and how it will affect
them, resulting in far fewer questions or objections to a project
than they might otherwise pose if faced with a thick report.
CiGs complement text, summarise data at-a-glance and
reassuringly confirm clients’ understanding of what they have read.
CiGs represent a short-term investment toward
long-term cost savings.
In addition to promoting accessibility of information and minimizing
stakeholder concerns, CiGs can add particular value to companies
working in multilingual contexts.
In contrast to the extensive time and costs associated with
multi-page document edits, translations, and seemingly endless
revisions, a CiG developed for a complex project can be rapidly
put to use in a variety of other project-related materials and
presentations.
Delivering sustainable solutions in a more competitive world
How Information is Received:
40% of people respond better
to visual information than
plain text. - Prentice-Hall, 1986
TACTILE AUDIO
* VISUAL
*