Download - Spruce Eyewear | Brand Identity Presentation
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gdmadesign group
![Page 3: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/3.jpg)
CATAPULTRESOURCE MANAGEMENT INC.
gdmadesign group
![Page 4: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/4.jpg)
CATAPULTgdma
product
![Page 5: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/5.jpg)
CATAPULTgdma product
SITUATION
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CATAPULTgdma product SITUATION
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CATAPULTgdma product SITUATION
wood waste
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CATAPULTgdma product SITUATION
wood waste84,000 tonnes per year
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CATAPULTgdma product SITUATION
eye wear
![Page 10: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/10.jpg)
CATAPULTgdma product
High End $$$
Mid Range $$
Budget $
eye wear
SITUATION
![Page 11: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/11.jpg)
CATAPULTgdma product
High End $$$
Mid Range $$
Budget $
market gap
eye wear
SITUATION
![Page 12: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/12.jpg)
CATAPULTgdma product
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CATAPULTgdma brand
![Page 14: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/14.jpg)
CATAPULTgdma
“To evolve the fashion industry into one which
places emphasis on environmentally ethical
practices by creating sustainable and affordable
industry leading fashion products”
THE VISION + MISSION
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CATAPULTgdma
TARGET AUDIENCE
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CATAPULTgdma AUDIENCE
• Young (20 - 30)
![Page 17: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/17.jpg)
CATAPULTgdma
• Young (20 - 30)• Creative
AUDIENCE
![Page 18: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/18.jpg)
CATAPULTgdma
• Young (20 - 30)• Creative• Conscious
AUDIENCE
![Page 19: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/19.jpg)
CATAPULTgdma
IDENTITY
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CATAPULTgdma IDENTITY
![Page 21: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/21.jpg)
CATAPULTgdma IDENTITY
![Page 22: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/22.jpg)
CATAPULTgdma
A B C D E F G H I J K L N O P Q R S T U V W X Y Z
DEMING EP
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Klinic Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Brandon Grotesque
IDENTITY
![Page 23: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/23.jpg)
CATAPULTgdma IDENTITY
A B C D E F G H I J K L N O P Q R S T U V W X Y Z
DEMING EP
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Klinic Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Brandon Grotesque
![Page 24: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/24.jpg)
CATAPULTgdma IDENTITY
![Page 25: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/25.jpg)
CATAPULTgdma
PACKAGING
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CATAPULTgdma PACKAGINGPACKAGING
![Page 27: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/27.jpg)
CATAPULTgdma PACKAGING
![Page 28: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/28.jpg)
CATAPULTgdma PACKAGING
![Page 29: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/29.jpg)
CATAPULTgdma PACKAGING
![Page 30: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/30.jpg)
CATAPULTgdma
WEBSITE
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CATAPULTgdma WEBSITE
![Page 32: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/32.jpg)
CATAPULTgdma WEBSITE
![Page 33: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/33.jpg)
CATAPULTgdma
RETAIL
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CATAPULTgdma RETAIL
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CATAPULTgdma RETAIL
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CATAPULTgdma RETAIL
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CATAPULTgdma
advertising
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CATAPULTgdma advertising
multi-phase
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CATAPULTgdma advertising
PHASE 1
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CATAPULTgdma advertising PHASE 1
GET SPRUCED.
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CATAPULTgdma advertising PHASE 1
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CATAPULTgdma advertising PHASE 1
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CATAPULTgdma advertising PHASE 1
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CATAPULTgdma advertising
PHASE 2
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CATAPULTgdma advertising PHASE 2
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CATAPULTgdma advertising PHASE 2
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CATAPULTgdma advertising PHASE 2
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CATAPULTgdma advertising PHASE 2
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CATAPULTgdma advertising PHASE 2
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CATAPULTgdma advertising
SUPPORT
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CATAPULTgdma advertising SUPPORT
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CATAPULTgdma advertising SUPPORT
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CATAPULTgdma advertising SUPPORT
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CATAPULTgdma
![Page 55: Spruce Eyewear | Brand Identity Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061211/5479ed5bb4af9f9b158b498c/html5/thumbnails/55.jpg)
CATAPULTgdma