01

Lower Rates Now Available

02

03

Alternative Press

04

Millennial Audience

•  They spend more time online than with TV or radio

•  71% read user-generated content online weekly

•  62% learn about brands through online advertising

•  72% have downloaded/printed an online coupon

05

1982: AIDS identified

1983: Beirut bombing of US Marines

1985: Ozone layer discovered

1986: Chernobyl meltdown Shuttle Challenger explosion Iran Contra Affair

1988: Clinton impeachment Terrorism on Pan Am Flight 103

1989: Fall of Communism - Berlin Wall Tiananmen Square Massacre

1990: Persian Gulf War Nelson Mandela’s prison release

1991: Rodney King & the LA Riots

Millennials & Current Events

1994: Rwandan genocide

1996: Oklahoma City Bombing

1999: Columbine shooting

2000: Florida election controversy

2001: September 11th

2003: Iraq War Gay marriage legalized in MA

2004: Asian Tsunami

2005: Hurricane Katrina

2007: Virginia Tech shooting

2008: 1st non-white President elected

05 “Just as all generations are programmed from the moment of birth, the Millennials began a series of programming experiences when they were infants. These experiences created the filters through which they see the world.”

Claire Raines, Connecting Generations: The Sourcebook

“Tragic world events such as 9/11, coupled with recent natural disasters have motivated the Millennial Generation to develop a strong social conscience.” The Millennial Cause Study, Cone, Inc. & AMP Insights

06

1977: Personal Computers Atari Console

1981: Computer Mouse

1983: Microsoft Windows Cellular Phones Compact Discs

1985: CD –ROMs

1987: Laptop Computers

1989: America Online Game Boy handheld

1992: Internet for Public

1994: Yahoo

1994: Digital Cameras

1995: eBay Amazon

1996: DVD Players Flash Animation MapQuest

1997: Instant Messaging

1998: Google

1999: Napster

2000: PayPal

2001: iPod Bluetooth

Millennials & Technology 06 "Millennials have been marinated in digital technology almost since birth.”

Rob Salkowitz, author of Generation Blend

“When they were babies, compact discs were phasing out audio cassettes. When they hit pre-school, the Internet came into widespread use. In elementary school, they learned how to surf that ‘Net while vying for the high scores in video games and watching Disney on DVD.” Athima Chansanchai, Millennials Lead the Wired Life

07

Emerging Journalists

•  Content is organized into 10 departments

•  Categories – The Feed, Multimedia & Splice Original

•  Site contains over 400 pages, not counting archives

•  Reader contribution encouraged in “Discussion Board”

Diverse Content

08

09

Visitor Demographics

Site launched in Feb. 2008

Extreme Growth

10

July to November

March to July

Advertising Rates

•  Pay for every 1,000 times your ad is viewed

•  50,000 impressions per month guaranteed

•  Pay a flat monthly rate for your ad, regardless of the number of times it’s seen

11

Top Leaderboard 12 Top Leaderboard

ABOVE THE FOLD

Top Right Corner Ad

ABOVE THE FOLD

13

Left Wide Skyscrapers

•  160 x 600 pixels

•  Four ads available

•  All appear on left side •  A is partially above fold •  B-C-D are below fold

•  Run on all pages

•  Rate Models: •  A - $6 CPM ($600/mo) •  B - $5 CPM ($500/mo) •  C - $4 CPM ($400/mo) •  D - $3 CPM ($300/mo)

14

Bottom Leaderboard

•  728 x 90 pixels

•  Runs on bottom of the: •  Home Page •  Dept Pages •  Information Pages

•  Rate Models: •  $5 CPM •  $500 per month

15

BELOW THE FOLD

Horizontal Banner

•  468 x 60 pixels

•  Runs on bottom of all: •  Content Pages

•  Rate Models: •  $3 CPM •  $300 per month

16

BELOW THE FOLD

Rates Only Page 17 Top Leaderboard: $10 CPM – or – $1,000 per month

Top Right Corner Ad: $8 CPM – or – $800 per month

Left Wide Skyscraper: A - $6 CPM ($600/mo)

B - $5 CPM ($500/mo)

C - $4 CPM ($400/mo)

D - $3 CPM ($300/mo)

Bottom Leaderboard: $6 CPM – or – $900 per month

Horizontal Banner: $4 CPM – or – $600 per month

100,000 average monthly impressions January – February 2009

Contact Information 18