Sparking Creativity Fostering Innovation
& Webinar brought to you by BizLibrary
Webinar Presenters
Jessica Batz
Marketing Specialist
Chris Osborn
Vice President of Marketing
What we’ll cover today • Value of Innovation as Core
Organizational Value & Competency
• Innovation Ecosystem
• Definition of Innovation
• Types of Innovation
• Characteristics of Innovative Organizations
• Innovation Competencies
why? innovate
Every organization - not just business - needs one core competence: . Peter F. Drucker 1909 - 2005
innovation
The way you will thrive in this
environment is by innovating --
innovating in technologies,
innovating in strategies,
innovating in business models.
Samuel J. Palmisano
CEO IBM (2006)
• Reduced market share • Lower Market Cap • Loss of industry
leadership
Most Innovative Companies 2011 • Increased market
share • Higher Market Cap • Industry leadership
50 click logo to see entire list
more more 2
Innovation Ecosystem
Research
Development Application
Closing the Innovation Gap
Judy Estrin
Innovation Ecosystem
•Funding •Leadership •Culture •Education •Policy
Just as there are basic laws that
underlie biological ecosystems, there
is a set of core values that must work
in balance to support innovation:
questioning, risk taking, openness,
patience and trust.
Judy Estrin
Closing the Innovation Gap
What is “Innovation”?
Innovation is the productive implementation of strategic creativity.
Innovation Elements
Creative Strategic
Transformational
THIN
KIN
G
The Seeds of Innovation
Elaine Dundon
Evolutionary & Disruptive
MP3 The Innovator’s
Dilemma Clayton Christensen
We will now discuss in a little more detail the struggle for existence. Charles Darwin The Origin of Species
Characteristics of Innovative Organizations
Embrace new things
Decisive & forward looking
Collaborative
Right people & Systems
Leadership
Innovative Systems
• Web site: customer communication & transactions
• Logistics: overnight delivery made possible
• Innovation is a core value
Innovative Model
• Assemble your own toy • Personalized • Complete experience • Customers & employees
What happened to this extremely strong glue?
How might we use this lousy glue we just made?
Failure or Success?
or
Microsoft missed these boats . . . .
What happened? Unlike other companies,
Microsoft never developed a true system for
innovation. Some of my former colleagues argue
that it actually developed a system to thwart
innovation. Despite having one of the largest and
best corporate laboratories in the world, and the
luxury of not one but three chief technology
officers, the company routinely manages to
frustrate the efforts of its visionary thinkers.
Dick Brass
VP at Microsoft 1997 – 2004
Microsoft’s Creative Destruction, NY Times, 2/4/2010
I think Microsoft did a lot of interesting work on the tablet. What we’ve done is not compete with what they did. You know, they’re completely stylus based. What we said was, if you need a stylus, you’ve already failed.
Steve Jobs
The iPad: Past Present, Future
Wall Street Journal, June 7, 2010
Market Cap : 2006 to Q1 2011
Characteristics of Innovative Organizations
Embrace new things
Decisive &
forward looking
Collaborative
Right people & Systems
Leadership
The intuitive mind is a sacred gift and the rational
mind is a faithful servant. We have created a society
that honors the servant and has forgotten the gift.
Albert Einstein
Edison’s Five Competencies of Innovation
• Solution focus
• Kaleidoscopic Thinking
• Full-Spectrum Engagement
• Master-Mind Collaboration
• Super-Value Creation
Innovate Like Edison
Gelb & Caldicott
I didn’t fail. I just found 1000 ways
not to make a light bulb.
Thomas Edison
Why? Why? Why?
How might we . . .
It is better to have enough ideas for some
of them to be wrong, than to always be right
by having no ideas at all.
Dr. Edward De Bono
Creativity
Bloomberg Business Week Survey - May 18, 2010
Creativity? Creativity is the
discovery of a new idea or connection.
Competencies for the Conceptual Age • Design • Story • Symphony • Empathy • Meaning • Play
6
• No lists - mind maps
• Keep a journal
• Ignite your curiosity
• Hang onto every idea
Curiosity Optimism
Open to new ideas Collaborative
See and make connections
If stupidity got us into this mess,
then why can’t it get us out?
Will Rogers
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Thank you!
Innovation Rut Checklist • Agree (!) Statement • 1 ______ Our products or services have lost their competitive edge. • 2 ______ We lack consensus on what we would like to see happen within our organization in the next few years. • 3 ______ We spend more time on discussing the present and the past than we do on looking to the future. • 4 ______ We spend more time on internal issues than in pleasing our external customers. • 5 ______ We rarely acknowledge and discuss our weaknesses. • 6 ______ We rarely invite “outsiders” in to give us another perspective. • 7 ______ We’ve stopped challenging the “way it’s done around here.” • 8 ______ Valuable information is being held too tightly and not shared. • 9 ______ Our planning process is inadequate for today's marketplace. • 10 ______ We don’t take the time to discuss alternative approaches or options for improvement. • 11 ______ We think too small when we could be thinking BIG. • 12 ______ We don’t spend enough time identifying new ideas. • 13 ______ We don’t spend enough time developing new ideas. • 14 ______ Great ideas often get blocked in our “system.” • 15 ______ Most of our ideas are incremental ideas or very small changes in what we are already doing. • 16 ______ Our decision-making processes are too slow. • 17 ______ I am unsure how decisions are made. • 18 ______ Our organization is bureaucratic and has too many layers, rules, and policies. • 19 ______ Good ideas are often under funded. • 20 ______ Good ideas are often understaffed. • 21 ______ People complain that our organization is not very innovative. • 22 ______ Innovation efforts are not rewarded or recognized. • 23 ______ Good people are leaving our organization for better opportunities elsewhere. • 24 ______ There is too much internal competition. • 25 ______ People aren’t really enjoying their work. • Total number of checks = ______
• Lower Better • 0 - 8 = Innovative Culture • 9 - 17 = Could benefit from some changes • 18 and over = Innovation Rut
Source: The Seeds of Innovation. Elaine Dundon
Books: The Seeds of Innovation, Elaine Dundon Closing the Innovation Gap, Judy Estrin Innovate Like Edison, Michael J. Gelb and Sarah Miller Caldicott The Innovator’s Dilemma, Clayton M. Christensen The Innovator’s Guide to Growth, Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman Winning Through Innovation, Michael L. Tushman & Charles A. O’Reilly III A Whole New Mind & Drive, Daniel Pink E-Learning courses: Creativity and Innovation in the Workplace Simulation The Foundations of Creativity and Innovation Generating Creative and Innovative Ideas Evaluating Creative and Innovative Ideas Implementing Creative and Innovative Ideas Blogs & Articles: The Innovator’s DNA, Hal Gregerse, Harvard Business Review, December 2009 Three Critical Innovation Lessons from Apple, Scott Antony, Harvard Business Review, blog May 18, 2010 “You’ve Got to Find What You Love,” Jobs Says, text of Steve Jobs’ Apple
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