SOUTER CONSULTING LIMITEDJustin Souter10/04/23
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Agenda
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Who I am / what I can do for you Examples of Social Media What I’ve done Call to action Case Studies (if more detail needed)
WHO I AM / WHAT I CAN DO FOR YOU
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Who
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Justin Souter Business Technology consultant 12 years in the Technology industry Passionate about
Using technology to improve Customer outcomes 70% People, 20% Process, 10% Technology Social Media collaboration tools Computing using The Cloud
What I can do – Social Media
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Help you engage your online audience and manage your reputation online Help you begin the journey, rather than be
overwhelmed by the unknown Turn negative views into customer service case
studies Influence the groundswell and create positive buzz
(link with existing viral marketing techniques) Work with your Customers to create new products
and services, by interacting with them online
What I can do – Internal Collaboration
Get the most out of SharePoint Overall strategy Team site configuration Security set-up Exploitation of blogs,
wikis, RSS / alerts Help your people fit in
with the technology change
Start sharing best practice
Decide on tools which fit your circumstances
Evaluate non-Microsoft solutions to document storage & management
Instead of e-mailing everyone the document, e-mail the link to document in central storage
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What I can do – Other areas
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Kick start your business & save money using online computing power
Verify your overall technology strategy Turn Excel ‘spreadmarts’ into lightweight
applications & turn potential risks into business tools
Harness the ideas of your workforce, and turn them into money-spinners and money-savers
Push the boundaries of collaboration, and wow your early adopter customers with virtual worlds
EXAMPLES OF SOCIAL MEDIA
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Perceived gap in the Market(ing)
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Traditional marketing / website strategies are two-dimensional
Lack understanding of the ‘blogosphere’ / ‘groundswell’, in order to interact with those online
Examples in following slides Professional visualisation studio Hotel Painkiller
3D Visualisation studio example
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Advised on how they could be using Social Media tools to further their marketing clout
Proposed greater interactivity & keeping the site fresh
Suggested blogging, and the use of Twitter Provided insight into how to create an audience –
i.e. a community who follow you
Stories – Hotel [as told to Justin]
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Man and woman want to go away for weekend Man finds hotel in chosen area via website Man books hotel as it looks nice on website Woman searches for things to do nearby Finds dreadful reviews of booked hotel [aka hotel
#1]
Stories – Hotel [part 2]
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Woman finds nearby hotel [aka #2] with v. good reviews
Man cancels hotel #1 and books hotel #2 Couple enjoy weekend Visit hotel #1 to find it rather quiet Does hotel #1 know why custom has plummeted?
Motrin painkiller - the story so far
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McNeil Healthcare launches branded form of ibuprofen in US
Pitches TV / web ads at Moms who carry their babies in pouches / slings etc.
Ad gets ‘flamed’ online in viral outburst by upset Moms YouTube Twitter etc.
Scrambles to react, and in the right way *Very* short timescale – comparisons with others
Has to eat humble pie
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Example of user generated content
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Original ad Spoof
http://www.youtube.com/v/BmykFKjNpdY
http://www.youtube.com/v/TpqpAGLS2t4
Props to Neville Hobson:http://www.nevillehobson.com/2008/11/18/the-motrin-storm-breathtaking-speed-and-scale/
Please watch these movies to compare & contrast original advert , and subsequent spoof
Motrin: Twitter
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WHAT I’VE DONE10/04/23
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Customers in the North East
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Sixth Form / Adult College Electronic Document & Records Management
procurement Regional Smartcard Consortium
Requirements capture Professional visualisation studio (3D Modelling)
Boost marketing using Social Media Work for Fujitsu relating to the Region
Business development, bids, project support
Customers elsewhere Fujitsu
Requirements capture for Global Management System
Integration of Fujitsu Spain Financial Services
Authored successful bid to become a preferred supplier to Financial Services Authority
SharePoint strategy Management of Change Offerings development
Various Govt. Departments In charge of documents
and Management Information
Web Content Management
Workshop facilitation Knowledge Management
Toolkit KM Directory of Expertise SharePoint strategy
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Key Areas of Expertise:
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Information management technologies Microsoft SharePoint exploitation Information Management strategy Procurement and implementation of these technologies
Collaboration tools Use of Social Media tools externally (i.e. for marketing or
customer support), and internally (e.g. for knowledge management).
Associated people change Users more likely to adopt new ways of working, and
exploit technology if they are involved in roll-out
Potential business consultancy offers:
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Cloud Computing Using IT services provided through the Internet rather
than on Customers’ premises. Technology strategy for SMEs Mashups
‘Lightweight’ business process management and application integration
Innovation Virtual Worlds
CALL TO ACTION10/04/23
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Souter Consulting Limited
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What can I do for you? Please contact me to see how we can work
together!
Justin Souter http://souterconsulting.eu [email protected] 07717 725504
CASES STUDIES OF OTHER ASSIGNMENTS
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SharePoint Strategy #1
This was a role within a wider programme of activity to enable Fujitsu Services (FS) to share information and collaborate with the rest of the consortium it led and Partners globally.
The infrastructure had been set up using an online SharePoint service provider to enable the team to share documents across consortium partners with the required security.
There was a need to create an information management policy and procedures to extend document sharing and collaboration, over and above the policies and facilities defined for Fujitsu Services.
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SharePoint Strategy #2 Outcomes / How did you
make a difference? Delivery in tight timescale
of document setting out best way forward with SharePoint.
Helped spread administration overhead across the consortium partners
This devolved responsibility from the Programme office, to people in best place to do so
This would also spread the cost, but on the other hand would provide a focus for each Partner’s efforts.
Result would be quicker responses to account set-up and management
Justin’s plan would maximise the information sharing activities across the global consortium.
Provided practical steps for implementation team.
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Line Management role #1
This was a Line Management role, where Justin was: In charge of the roll-out of an electronic document and
records management and workflow solution For the 2400 people working for Fujitsu on the Account Including both technical and business change aspects
Responsible for Management Information on the account Maximising the use of the Balanced Scorecard This was a dashboard-based solution, used by management on
the account to track business unit performance In charge of three intranets, knowledge management, and
IPR issues on the Account Leading a team of 10
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Line Management role #2 Decided on packaged DM
product Worked with prime
contractor to agree tool & approach
Engaged consultant and together produced the best business case the account director had seen, using benefits realisation methodology
Told CM tool manager that his solution was being replaced, and kept my Boss informed about developments
Sourced and engaged implementation team with mix of skills: Product specialists Business change consultants Technical design authorities Engaged with multiple
stakeholders to win acceptance and sell benefits
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Line Management role #3
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Outcomes / How did you make a difference? Dealt with vested interests, to align programme goals
with that of the Account. Juggled and prioritised my workload, whilst keeping
programme on track in financial and people terms. Learning points
Pressures of a high-profile assignment in a politicised arena
Be more decisive in dealing with under-performing team members.