Download - Sony Internet tv trend report
TREND REPORT
Slow Deciding
OBSESSIVE RESEARCH
CROWDSOURCING
Today’s consumer is faced with a million different purchasing op8ons, causing them to heavily research pre-‐buy and crowdsource opinions from social networks. The more affirma8ve informa8on they find, the more likely they are to buy. It stems from a desire to have some sort of insurance, guarantee or basis for their final choice-‐ they will delay 8ll they find it.
Slow Deciding: OPPORTUNITIES
More Avenues To Discuss More Accessible, Shareable Content
Sony Internet TV can provide more channels for people to come together, shoot out concerns, fish for reviews, and interact with both fellow consumers as well as experts (editorial or technical.) Making other pieces of informa8on easily accessible and presentable also helps them share their concerns where needed.
Easy Detachment
DISPOSABLE CONTENT RESELLING
TRADING
Because of the quick rate of turnover and bulk of content, people can now willingly detach from older models in favor of new ones. It can be seen primarily in expensive areas of investment: luxury goods and technology. Reselling, borrowing and subscribing services feed into this want for short-‐term rela8onships. People want to stay current.
Easy Detachment: OPPORTUNITIES
Trade for credits Recycling program
Providing ease of way into a new product can help buyers feel more comfortable with the prospect of switching to a product as new and scary as the Sony Internet TV. It’ll be a more natural switch, both financially and convenience-‐wise, if the brand could offer that avenue for conversion.
Social Responsibility
GEOLOCATED TIPS COMMUNITY REVIEWS
PRODUCT REVIEWS
People are less selfish about informa8on today. If they had an awesome clam chowder at that restaurant or got some really crappy service at a bar, they feel the need to warn or advise the general public almost immediately of their experience. It can be seen on review sites, blogs, 8ps and other UGC-‐ it’s a lovely ‘Sharing is Caring’ aQtude.
Social Responsibility: OPPORTUNITIES
Meet and Greet
The brand can create an experience worth sharing-‐ Sony Internet TV has the opportunity to interact with poten8al users in environments other than just online, demonstra8ng 8es with people’s everyday interests (sports? home television? pop music?.)Being readily accessible on mul8ple channels post-‐experience would make it even more convenient for them to broadcast their thoughts.
Self-suf!ciency
CONSUMER TUTORIALS
PERSONAL DIAGNOSTICS
REPURPOSING
People like to know that they can handle their new-‐fangled gadgets if something happened. If they can find the solu8on online, they’ll do it. If they can figure out what went wrong, they’ll hunt down tutorial videos, blog posts, corporate help desks so they can take control of the situa8on and really own their products.
Interactive Tutorial Videos Self-Diagnosis Section
Self-suf!ciency:OPPORTUNITIES
Sony Internet TV can empower its users by providing friendly, easily navigable tools to guide people through predicaments. People shouldn’t be scared of what they own-‐ they should grow comfortable with opera8ng it, playing with it and fixing it. Crea8ng ways for them to take charge of less serious issues helps foster a less terrifying and unfamiliar rela8onship with their TV.
Added Value
APPS ONLINE CONTENT
When people invest in technology, they would like to know that they’re geQng the most out what they paid for. Users now search for free, valuable services that they can add on to their exis8ng hardware. Be it content, communica8on tools, car naviga8on, people are looking to maximize what they’ve got without having to spend unnecessarily.
Added Value: OPPORTUNITIES
Expand Android App Network Communicate product syncs
The TV set runs on the Android OSX, the most widely used mobile opera8ng system in the world as of 2011. The brand can provide added value throughout this exis8ng network by communica8ng what features they could avail of by purchasing the TV. They could more clearly explain and share what their app network has to offer in content and in services.
Thank you!
Digital StrategiesNoah Simon and Katrina Yulo