![Page 1: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/1.jpg)
Some Key Concepts to be Used
In Tutorial 4
![Page 2: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/2.jpg)
Academic classifications of business strategies
Mintzberg& Waters, 1985Intended strategies• Realised strategies• Unrealised strategies• Deliberate strategies• Emergent strategies
![Page 3: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/3.jpg)
Academic classifications of business strategies
Defending market share
Business Strategy Classification by business behaviour patterns
DEFENDER PROSPECTORANALYSER
Risk Adverse
Risk Taker/ Market Change Market
Proactive Market Player
Behaviour Culture
Miles & Snow (1978)
H M L
H M L
L M H
L M H
Administrator Engineering Opportunistic
Likely deliberate strategy
Likely follower strategy
Likely emergent strategy
Likely nature of strategy
![Page 4: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/4.jpg)
More Comparisons between the 3 types of strategies
Organisation Size Medium to Large Large Small
![Page 5: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/5.jpg)
More comparisons
Financial Performance indicators
![Page 6: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/6.jpg)
Organisation Control Orientation
CENTRALISED ORGANICMIXED
1. Rules & procedures driven coordination
2. Top Down: • decision making• Communications
3. I-centred culture4. Individual based task
specialisation
1. Consensus driven coordination
2. Team based:• decision making• Communications
3. We-centred culture4. Team based task
specialisation
![Page 7: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/7.jpg)
Academic classifications of business strategies
Porter’s Generic Strategies
Types of Strategies
BROAD NICHE
Cost advantageDiff advantage
Cost focusDiff focus
Diagram Source: http://www.mindtools.com/pages/article/newSTR_82.htm
![Page 8: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/8.jpg)
Porter’s Value Chain:Business Strategies can be value creation driven
Primary activities relate to how value is created for a product/service
Secondary activities creates efficacy & coordination value in primary activities
Source: http://www.insemble.com/software-value-chain.html
![Page 9: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/9.jpg)
How powerful / influential are
suppliers?
How powerful / influential are
customers?
How easy / hard to enter the industry?
How easy / hard to switch products/services?
Business Strategies can be industry competition driven
![Page 10: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/10.jpg)
Porter’s Country Competition AnalysisBusiness Strategies are driven by country competition drivers
Factor Conditions
Firm’s Strategy,
Structure & Rivalry
Capacity
Demand Conditions
Related & Supporting Industries
Government Influences
Chance / Luck Drivers
![Page 11: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/11.jpg)
Case Study 1
Warner-Lambert
![Page 12: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/12.jpg)
WL & Partner ProcurementEucalyptus Farm
Supply Chain
Union Carbide Ethanol Division
SPI Corn Sorbid Division
Saudi Arabia GasSupplier
Order 1
Order 2
Order 3
WL Lititz, PennsylvaniaFactory & Warehouse
WL Listerine Production &
Packing
Test Ingredients
Produce Listerine
Bottle & Pack
3 m
6-8 w
1++ m
Worldwide Distribution
RetailSelling
Upstream
Downstream
Warner-Lambert (WL) Supply Chain
![Page 13: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/13.jpg)
http://www.strategy4u.com/assessment_tools/porters_five_forces/five_forces_popup.shtml
![Page 14: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/14.jpg)
Apply to the WL /Listerine case study
How would a CRM system create competitive advantage for WL?
The consultant’s justification is using to profile customers,
hence resulting in better segmenting them
Can you be more strategically savvy in your business case?
![Page 15: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/15.jpg)
Source: https://prezi.com/oblbvynfsjsg/consultant-project-listerine/
![Page 16: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/16.jpg)
Case Study 2
Honda USA
![Page 17: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/17.jpg)
Japan in the 1960s
How the Americans saw Japan in the 1970shttps://www.youtube.com/watch?v=Jqm4dB8kie0 8.04mins
What Japan already was in in the early 1960s https://www.youtube.com/watch?v=t4mbh9cM5zg 7.28 m
![Page 18: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/18.jpg)
Honda in US Case Study
Entered USA in 1959Success hit in 5 years, capturing
50% market share
![Page 19: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/19.jpg)
Product’s Strengths & Weakness
Cultural Influence in DesignBuddha’s eyebrow shaped handle
Supply chainCost advantage
Customisable Components
Significant oil leaks in US use
Sent back to Japan to fix
![Page 20: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/20.jpg)
1960s US Cultural Themes in Marketing
1959 first entry
TODAY
1960s
![Page 21: Some Key Concepts to be Used In Tutorial 4. Academic classifications of business strategies Mintzberg&…](https://reader031.vdocuments.mx/reader031/viewer/2022022804/5a4d1c0b7f8b9ab0599f3ae3/html5/thumbnails/21.jpg)
Case Qs
1. Is Honda’s strategy to enter into the US market deliberate in nature?
2. Can Honda’s strategy be considered an emergent one?
3. What could happen if Honda wanted to promote its bikes in the US by selling the Buddha eyebrow design influence in shaping the bikes’ handles?