S o l u t i o n B r i e fi n g
TRANSFORMImprove Time to Market
S o l u t i o n B r i e fi n g
No-regret moves that will pay off whatever happens, and real options that involve relatively low costs now but can be elevated to a higher level of commitment as conditions change
A Platform for “Transform” Provides Agility…
Source: McKinsey Global Survey Results, Putting Strategy to the Test
% of respondents indicating their firms strategy is based on…
Agility is the #1 element of corporate
strategy
70%Flexibility
59%Resource Reallocatio
n 56%Market Segmentatio
n 55%Exploring All Alternatives
54%Belief in Basic
Assumptions 53%Relative Advantage
52%Future Market
Conditions 46%Planning for
Uncertainties
33%Data-Driven Insights
TRANSFORM
59%Understanding
Our Advantage
S o l u t i o n B r i e fi n g
“Transform” Needs Agility to HarnessCloud and Big Data
Your Cloud strategy should include all options
Big Data will need new approaches to visualization
Source: Putting Strategies To The Test: McKinsey Global Survey Results
TRANSFORM
S o l u t i o n B r i e fi n g
Mainframe Client/Server Cloud
Economics of the CloudHow previous economic forces have impacted technology adoption
Technology Centralized compute and storage; thin clients
PCs and servers for distributed compute, storage, etc.
Large DCs, ability to scale, commodity HW, devices
Economic Optimized for efficiency because of high cost
Optimized for agility because of low cost
Efficiency and agility an order of magnitude better
Business Model High upfront costs for HW and SW
Perpetual licenses for OS and application SW
Ability to pay as you go and only for what you use
Economics forces favoring the cloudDemand-side aggregation• Reduce sources of variability
like: • Randomness• Time of day patterns• Industry-specific variability• Multi-resource variability• Uncertain growth patterns
Multi-tenancy efficiency• Fixed application labor
amortization• Fixed component of server
utilization amortization
Supply-side savings• Cost of power• Infrastructure labor costs• Security and reliability• Buying power
Overall impact:Three main sources leading to economies of scale, which allow for cost
savings for RUN and GROW, therefore frees up time and budget to INNOVATE
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S o l u t i o n B r i e fi n g
Cloud on Your Terms
100 1,000
10,000 100,000Lowering Costs with Economies of Scale (Cloud Size, # of Servers)
Source: Microsoft
$8,000
$6,000
$4,000
$2,000
TCO
per
Serv
er
Private CloudPublic Cloud
Virtualization
Traditional Servers
Resource poolingElasticity self-serviceMetering and chargebackGlobal provider Unlimited scale
Public Cloud
Private Cloud
Traditional Highly Virtualized Data Center
Enable portability
YOUR JOURNEY TO THE CLOUD
TRANSFORM
S o l u t i o n B r i e fi n g
Many workloads are ready for the cloud today…
Ready for the Cloud
The cloud provides a platform to customize applications that is:
There for you to use
Easier to manage
Connected to your current environment
Secure
Not only for massive-scalable web appsTRANSFOR
M
S o l u t i o n B r i e fi n g
Simplifying Cloud Computing
TRANSFORM
S o l u t i o n B r i e fi n g
Windows Azure is an internet-scale cloud
services platform hosted in Microsoft data centers
around the world, proving a simple,
reliable, and powerful platform for the creation of web applications and
services.
The Windows Azure Platform
MULTIPLE DEVICES
TRANSFORM
S o l u t i o n B r i e fi n g
Case Study
Benefit Drivers: Efficiency
Reduced costs by 75 percent by hosting in the cloud instead of on-premises
Saved critical IT resources Focus
Improved services for residents Trustworthy
Improved disaster recovery
Situation/Solution:Faced with budget cuts, the City of Miami wanted a cost-effective, scalable solution for delivering its 311 nonemergency response application. The city developed the application on Windows Azure, taking advantage of scalable storage, processing power, and hosting provided by Microsoft.
Key Advances:Efficiently implemented a scalable, trustworthy solution that helped reduce IT maintenance costs and improved the city’s ability to offer new services to residents of Miami
City Government Improves Service Offerings, Cuts Costs with ”Cloud” Services Solution
“Windows Azure is the future for the City of Miami IT
Department.”—Conrad Salazar, Project Manager, City of
Miami
Organization Profile:
The City of Miami encompasses approximately 36 square miles of land in southeastern Florida. Its municipal government provides a range of services to more than 425,000 citizens.
TRANSFORMThis reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
S o l u t i o n B r i e fi n g
Case Study
Benefit Drivers: Reduced Costs Greater IT Agility Familiar development tools Powerful database capabilities A trusted platform and vendor
Situation/Solution:TicketDirect wanted to improve its ability to sell tickets quickly and better manage the highly variable peak loads commonly seen when big events go on sale.
TicketDirect has begun using Windows Azure to move to a cloud computing model that offers highly scalable processing and data storage capabilities and reduces hardware and IT costs.
Key Advances:With a highly scalable cloud computing platform, TicketDirect can now sell tickets faster and offer a better ticketing experience for customers and venues.
Ticket Seller Finds Ideal Business Solution in Hosted Computing Platform“Now we’ll be able to apply more of our internal resources to
delivering an even better user experience, since we won’t have
to use those resources for managing and troubleshooting
hardware platforms”—Matthew Davey, Founder, TicketDirect
Organization Profile:
TicketDirect International, based in Dunedin, New Zealand, provides online and on-premises ticketing services for a network of 80 sporting and cultural venues in New Zealand and Australia. The company was responsible for 45 percent of professionally ticketed event sales in New Zealand in the first half of 2009.
TRANSFORMThis reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
S o l u t i o n B r i e fi n g
LOB Application Development
Efficiency
Agility
Focus
Simplicity
Faster time to market: resources are available for you to use, no need to procure, install, and deploy servers
Scale up and scale down by just changing the application configuration, not the application nor the infrastructure
The application is what matters, not the infrastructure: automated service management means automatic upgrades and no more patches
Monitor and manage your application using your existing infrastructure
Leverage what you know thanks to the support to .NET, JAVA, PHP, and Ruby
Use your existing systems, apps and data sources to build new apps or extend existing apps
S o l u t i o n B r i e fi n g
30,000 customers and growing
Accelerating Cloud Adoption
CUSTOMERS PARTNERS
S o l u t i o n B r i e fi n g
Use the Cloud to Enrich Your BI Solution and Increase Reach
Consolidate data distributed throughout the company in one place: rough Microsoft Access–based applications, Microsoft Excel files, Large Flat Files, etc
Cross reference your business data with more than a hundred data spanning 15 categories including Demographics, Weather, Transportation, and Real State.
Deploy information, services and SharePoint applications to Windows Azure for anytime access from multiple platforms
Expand your document storage capacity using Windows Azure storage
Distribute content through the world for faster access: 24 locations worldwide
Consolidate multiple data sources in one place for easy
access and processingProvide fast any time access
S o l u t i o n B r i e fi n g
Benefits for Your Business
Efficiency
Agility
Focus
Simplicity
Instant availability of resources
Global scale
Automated service management means automatic upgrades and no more patches
Shift valuable resources to focus on high value areas
Leverage your current investments: LOB Apps, Data, IT Knowledge, Infrastructure
Reduce infrastructure and operational costs
Platform as a service provided at global scale with a dependable service level agreement