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you’re doing it right!platform strategies in action
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
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@chuckstar quick bioled API dev at Y! maps
wrote book on it >>
launched a few more platforms
our strategy team sets up API companies for platform success
Thursday, February 21, 13
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strategies in actionwhat I love to see in an API portalclear value proposition of APIs
showcasing apps
support hub
interactive documentation
samples, SDKs and materials
Thursday, February 21, 13
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tell partner developers what their apps and users are getting from your API
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
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SUCCESS
COMPANY URLRUNKEEPER DEVELOPER.RUNKEEPER.COM
INTRODUCE YOUR APIWHAT VALUE DOES IT BRING TO THE APP?
Thursday, February 21, 13
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SUCCESS
COMPANY URLRUNKEEPER DEVELOPER.RUNKEEPER.COM
GIVE APP IDEASINSPIRE DEVELOPERS
Thursday, February 21, 13
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SUCCESS
COMPANY URLYELLOW API YELLOWAPI.COM/GALLERY
SHOWCASE APPS!GREAT INCENTIVE TO PARTNERS
Thursday, February 21, 13
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support your API as if your business depended on it
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
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SUCCESS
COMPANY URLTWILIO TWILIO.COM/HELP
SUPPORT THE COMMUNITYTUTORIALS IGNITE DEVELOPMENT
Thursday, February 21, 13
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SUCCESS
COMPANY URLSENDGRID SENDGRID.COM
SUPPORT THE COMMUNITYKNOWLEDGEBASE ARTICLES
Thursday, February 21, 13
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SUCCESS
COMPANY URLMAILCHIMP APIDOCS.MAILCHIMP.COM/API/FAQ/
SUPPORT THE COMMUNITYUPDATED FAQS, ACTIVE FORUMS
Thursday, February 21, 13
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make the barrier for entry as invisible as possible
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
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SUCCESS
COMPANY URLKLOUT DEVELOPER.KLOUT.COM
INTERACTIVE DOCSAVOID DATA TRIAL & ERROR
Thursday, February 21, 13
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SUCCESS
COMPANY URLFLICKR FLICKR.COM/SERVICES/API/
SDKS!JUMPSTART CODING
Thursday, February 21, 13
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SUCCESS
COMPANY URLROTTEN TOMATOES DEVELOPER.ROTTENTOMATOES.COM
SAMPLE CODE!JUMPSTART CODING
Thursday, February 21, 13
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maintain, market and support your API like a product
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
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thank you #apistrat!
chuckstar.com/blog
twitter: @chuckstar
tomorrow:
@amit at 11:00
@sashNmash at 1:30
Thursday, February 21, 13