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Social Media at Work: How networkingtools propel organization performance
Arthur L. Jue
Jackie Alcalde Marr
Mary Ellen Kassotakis
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Credentials: Arthur L. Jue
He is the director of global organization
and talent development for Oracle. He has authored eight books himself and
co-authored many more.
He has a doctor of management in
organizational leadership and an M.B.A.
with emphasis in technology
management.
He attended BYU and earned a B.S. in
marketing with a music minor from SJSU
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Credentials cont: Jackie Alcalde Marr
Jackie is the director of organization andtalent development for Oracle, North
America. She has also written publications for the
Organization Development JournalandSacramento Business Magazine and co-authored several other books.
Jackie is the founder of Evolutions
Consulting Group, helping individuals,teams, and organizations learn and growtogether.
Jackie holds a master's in human resourcesand organization development fromUniversity of San Francisco.
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Credentials cont: Mary EllenKassotakis
She is the Adjunct Professor for the HumanResource Development (HRD) program at
Drexel University. She has co-authored this book and has
endorsed a couple others.
She has a Doctorate in EducationalLeadership from the University of SouthernCalifornia.
A Masters of Business Administration degreefrom San Francisco State University with afocus in international business.
Finally a Bachelor of Arts degree in Sociologyfrom the University of California, Berkeley
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Why they wrote the book
To give some ideas to business leaders
about the use of social media. Also I think it was to tell the truth about social
media at work and how to really utilize it.
Also to take your business or company to the
next level to interact with everyone.
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Main Ideas
The main ideas in the book that I got from it
were how to make social media your ownand somewhat individualistic and how to get
it to appeal to others.
What the proper ways to use and implicate
social media in the work place.
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Main Ideas: cont.
What the impact of social media is on the
environment. Also what are the impacts of the social media
world that we have to look forward to in the
future.
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What I learned
The book gives a clear-cut view of the
importance and the roles that social mediaplays in helping individuals, teams, andleaders as a whole change the way work andlife intersect in the social media world.
I also learned where social media truly hasan impact and how it plays such a major rolein the world we live in from using blogs,facebook, twitter, mashable, etc.
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Who can benefit?
People who are wanting to learn more about thesocial media world and techniques.
Anybody I think can benefit from this book rather youare brand new to social media or a trailblazer.
Especially people who are a part of a company in themarketing/advertising or branding divisions of yourwork.
They give wonderful examples throughout the bookand somewhat help/guide you along on your journeyto becoming better familiar with techniques used forsocial media.