Download - Socialmedia driving Quality Improvement!
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A CRASH COURSE IN SOCIAL MEDIA FOR IMPROVEMENT
Christina Krause | Executive Director, BCPSQC | @ck4q
Kevin Smith | Communications Specialist, BCPSQC | @kevin4quality
IHI National Forum on Quality Improvement in Health Care | Dec 2013
#ihi25forum @ck4q | @kevin4quality
Minicourse Pre-work
Before the minicourse, please complete this quick pre-work so that you can get the most out of our
session.
http://ow.ly/rahOv
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#ihi25forum @ck4q | @kevin4quality
Before we get started …
Share what you are learning, ask questions
or chat with others on Twitter!
#m3 #IHI25forum
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Don’t forget to “hatch your egg”!
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#ihi25forum @ck4q | @kevin4quality
Don’t forget to “hatch your egg”!
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Ground Rules
How do we want to work together in this room today?
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Impromptu Networking
Two minutes per person in pairs.
Speak with 3 people you don’t know!
Ask 2 questions:
- What are you passionate about in your work?
- How do you think social media can help you in your role?
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Overview of the Day
Two Parts:
1. Social media as a strategy for health care improvement
2. Getting your hands dirty with Twitter
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Our Vision
A sustainable health care system built on a foundation of quality.
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Our Mission
Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality.
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Pew Internet Surveys (Generations 2010)
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Pew Internet
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Pew Internet
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The Engagement Pyramid
Gideon Rosenblatt, Former Groundwire Executive Director
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TRIZ
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TRIZ – First Step
In groups, make a list of “to do’s” in answer to your assigned question on a flip chart.
There is no wrong answer – GO WILD! 5 minutes
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#ihi25forum @ck4q | @kevin4quality
Questions
1. How can we ensure privacy is breached on social media tools such as Twitter/Facebook?
2. How do we make sure no one is on Twitter?
3. How can ensure NO dialogue, learning or sharing occurs on online community of practice websites?
4. What could we do to ensure we do NOT succeed in using social media as a health care improvement tool?
#ihi25forum @ck4q | @kevin4quality
TRIZ – Second Step
Go down the list and ask:
“Is there anything on this list that we currently practice, even remotely?”
— Cross out the ones that you aren’t doing AT ALL — Circle the ones that you resemble something
you are currently doing
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#ihi25forum @ck4q | @kevin4quality
TRIZ – Third Step Take one item at a time and ask: — How am I and how are we going to stop it? — What would be the first move? — What could I personally commit to stopping right now. — What could we do in the next few days? Next week? — Do we need leadership help? Organizational support?
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Why use online tools?
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#quality4 | #quality2013 @ck4q | @ajay4quality
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— Largest social network in the world with 1 billion+ users
— In Canada, 18 million people have accounts (52%) — In the US, 128 million people have accounts (41%)
— 67% of us log-in daily
— Of people who are online, 4 out of 5 have an account
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#smIHI | @ck4q | @ajay4quality
Adapted from Josh Bernoff's POST (2007)
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#smIHI | @ck4q | @ajay4quality
Adapted from Josh Bernoff's POST (2007)
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My organization has a clear social media engagement strategy:
a. SOS
b. Not so much
c. Pretty good
d. Absolutely!
Poll
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BCPSQC Journey…just beginning!
Communications & engagement to …
1. Support efforts to improve quality of care
2. Build social movement thinking into quality
3. Engage at a wide scale – strong ties/weak ties
Through …
Engagement | Storytelling | Digital Strategy
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BCPSQC Communications & Engagement Strategy
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Social Media Guidelines
Typically include:
- Information about the context and benefits of using social media.
- What to be aware of.
- The process to follow when using social media.
- Principles to guide the use of social media tools in your professional capacity.
- Useful links.
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#ihi25forum @ck4q | @kevin4quality
Social Media Guidelines
Typically include:
- Information about the context and benefits of using social media.
- What to be aware of and a bit about the process to follow in using social media.
- Principles to guide the use of social media tools in your professional capacity.
- Useful links.
- CONSULT BOTH YOUR ORGANIZATIONAL & PROFESSIONAL GUIDELINES
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— Email newsletter using
• Targeted, personal emails
• Partner emails
Email Marketing
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1. The Look 2. Database Management 3. Two-way Dialogue (Engagement Pyramid) 4. Statistics
Newsletters ~ The Digital Way
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• Email client
• Open rate
• Click rate
• Time of day
• Day of week
• Subject line
• Frequency of newsletters
• Content
Things we consider when sending emails:
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• Engaging the subscribers
• Number of calls to action in the email
• Growth of the subscriber base
• Subscriber & field analysis
• Segmentation
• Top forwarders strategy (champions)
• Template & format
• Measuring End Outcomes
Things we consider when sending emails:
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
#smIHI | @ck4q | @ajay4quality
18-26% open
2-5% click
98% receive your email
2% soft or hard bounce.
a few mark as junk.
0.2-0.5% unsubscribe.
1-3% take action
How many people do you think read your entire email?
Courtesy of @mrbenjohnson
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#ihi25forum @ck4q | @kevin4quality
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#smIHI | @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
#smIHI | @ck4q | @ajay4quality #quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Finding stories
― from staff, partners, call outs/campaigns
Documenting stories
― written/blog, video, photo, audio
Sharing stories
― via social media, web, email, partners
Storytelling
#ihi25forum @ck4q | @kevin4quality
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1. Email Blasts
2. Sharing presentations
3. Blog Posts
4. Videos
5. Photos
6. Unique website and analytics
7. Twitter
An Example: Tools & Products
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286 presentations uploaded Example from Quality Forum 2013 — 4 plenary presentations — 102 breakout session presentations — 11 academic and quality pre-forum presentations — 7 patient & family centered care pre-forum presentation — 8 Heath Talks presentations
Slides via
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#smIHI | @ck4q | @ajay4quality #quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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— Promotion
— Storytelling
— Documentation
— Education
— vs
Video
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Unique opportunity to:
1. Engage with colleagues (strong & weak tie)
2. Disseminate ‘calls to action’ to large audiences
3. Increase awareness of issues
4. Build and strengthen communities
5. Promote learning from events
#ihi25forum @ck4q | @kevin4quality
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Trusted voice on health quality
Support the work of our partners
Empower staff and those interested to use Twitter to grow interest and involvement in the health quality agenda
BCPSQC Approach
#ihi25forum @ck4q | @kevin4quality
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#smIHI | @ck4q | @ajay4quality
@BCPSQC
@BCSQAN
@BCSepsis
@CLeARBC
@BCQualityForum
The
Co
nve
rsat
ion
Organization
Initiatives
Our Strategy on Twitter ( T H E J O U R N E Y S O FA R )
Staff
T W I T T E R S T R AT E G Y
@ck4q @sharimck @tweetvandijk
@Kevin4Quality @Kanneprocter @Meher4Q @SeniorsQuality @DrMarsBar @DrDavSweet
@CHochfilzer @crecsky @KimberMcKinley
Power of Collective Twitter Following Started Following Followers # of Tweets Klout Score
BCPSQC Jun 13 2011 2265 2601 5002 56
ck4q Mar 15 2011 1006 1316 2907 49
Sharimck Jul 28 2009 439 439 677 43
BCSQAN Apr 27 2012 372 277 409 43
BCSepsis Apr 27 2012 199 417 395 41
CLeARBC Jun 7 2013 83 51 133 34
BCQualityForum May 1 2012 100 222 168 40
Kanneprocter Mar 11 2011 386 179 501 30
Tweetvandijk Oct 28 2010 134 227 565 34
Kevin4Quality Feb 20 2012 225 228 604 46
Chochfilzer Feb 23 2012 146 92 157 25
Total 8064
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#smIHI | @ck4q | @ajay4quality
1. Follow organizations/individuals that align with our work
Helps build followers (~ 15-25% of those you follow, follow you back)
2. Engage with those who interact with us
RTing our partners, thanking for RTs, #FF
Active dialogue on relevant topics
BCPSQC Strategy
#ihi25forum @ck4q | @kevin4quality
#smIHI | @ck4q | @ajay4quality
3. Disseminate content in a way that is fresh and engaging
– Live tweet from events
– Keeping tweets short and witty
– Provide links to Council and partner events, documents or interesting information
#ihi25forum @ck4q | @kevin4quality
BCPSQC Strategy
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An Example!
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So What Happened?
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And How’d it Grow?
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#smIHI | @ck4q | @ajay4quality
1. # of followers
2. # of clicks
3. # of retweets
4. # of replies/mentions
5. # of lists featuring @BCPSQC
6. Top tweets (content) + review of layout
BCPSQC Strategy
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— Leverage social networks to build social stories
— Based upon social media networks
Twitter, Facebook, YouTube, Flickr, Instagram, etc
— Provides opportunity to make sense of what you've pulled together
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Let's Take an Issue.
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Engage the community
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Take an action
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Take an action
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Your
Media!
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Your
Media!
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Our
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1. Ownership
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2. Measuring Success
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3. Changing Behaviour
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What did the Canadian Patient Safety Institute try?
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A Hand Hygiene Video Contest!
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— It’s all about the people – “viewers choice”
— Videos posted to Facebook & YouTube
— Votes = Likes on Facebook
CPSI Campaign
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Housekeeping Staff Maimonides Geriatric Center, Quebec
Hand Hygiene Across Canada
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Chatham-Kent Health Alliance, Ontario
“Mrs. A”, Winner, Viewers Choice
• 1025 votes cast
• 54,000 post views on Facebook (up 154%)
• Doubled their Facebook followers
• 1300 comments on the hand hygiene videos (compared to almost no comments on posts previously)
• ~3500 views of the videos
Outcome of HH Video Competition
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Hard Data
• 1025 votes cast
• 54,000 post views on Facebook (up 154%)
• Doubled Facebook followers
• 1300 comments (vs almost no comments on posts previously)
• ~3500 views
Overall
• Audience Engagement
• Social Spread
• Reward
• Sustainability (e.g., 2012 Med Rec Video Contest)
Outcome of HH Video Competition
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All time watched Hand Hygiene videos
University of Geneva Hospital 170,000 hits Nov 17, 2009
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University of Geneva Hospitals ~170,000 hits (Nov 17, 2009)
All time watched Hand Hygiene videos
Jefferson University Hospitals ~115,000 hits (Jan 31, 2011)
What is the all-time most watched video online?
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Most all-time watched video
PSY – Gangnam Style ~1.8 Billion hits! (Nov 13, 2013)
#ihi25forum @ck4q | @kevin4quality
PSY – Gangnam Style ~1.8 Billion hits! (Nov 13, 2013)
The Next Sensation?!
Global Handwashing Day ~127K hits (Nov 13, 2013)
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Another example!
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How NHS used social media to 'go viral' for Change Day
— 9 million Twitter impressions for a dedicated #nhschangeday hashtag
— 1, 600+ visits in 19 days to Change Day YouTube channel
— 33, 000 visits to Change Day Facebook Page
— 2, 000 visits to Change Day podcast channels, not including downloads and subscriptions on a dedicated podcast channel on iTunes
#ihi25forum @ck4q | @kevin4quality
How NHS used social media to 'go viral' for Change Day — 9 million Twitter impressions for a dedicated #nhschangeday
hashtag
— 1, 600+ visits in 19 days to Change Day YouTube channel
— 33, 000 visits to Change Day Facebook Page
— 2, 000 visits to Change Day podcast channels, not including downloads and subscriptions on a dedicated podcast channel on iTunes
— With a pledge target of 65,000, they achieved 182,000 pledges via online website
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What’s Next for NHS Change Day?
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Creating Your Own Social Media Strategy
Turn to Your Neighbour:
What are you working on?
What strategies might you use?
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Twitter 101: Learn How Twitter Can Revolutionize the Way We Engage Others to Improve Care
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Newbie? Amateur? That’s okay.
230 million users….
….40% don’t tweet.
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What Will We Do?
First Half:
1. Learn how to use Twitter
2. Why should we use Twitter?
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What Will We Do?
First Half:
1. Learn how to use Twitter
2. Why should we use Twitter?
Second Half:
1. Get our hands dirty through a live experiment!
2. Questions
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What to Expect
1. Learn how Twitter can compliment your work
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1. Learn how Twitter can compliment your work.
2. Learn practical skills on how to use Twitter to help you and your organization succeed.
What to Expect
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1. Learn how Twitter can compliment your work.
2. Learn practical skills on how to use Twitter to help you and your organization succeed.
• We won’t be able to delve into all the topics but we will try to cover as much as we can!
What to Expect
#ihi25forum @ck4q | @kevin4quality
1. Learn how Twitter can compliment your work.
2. Learn practical skills on how to use Twitter to help you and your organization succeed.
• We won’t be able to delve into all the topics but we will try to cover as much as we can!
• Target audience = newbie to amateur user (not superstar)
What to Expect
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Download it from www.bcpsqc.ca (we’ll be referring to it throughout the session)
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@ RT # DM
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What’s a handle?
It’s how people know who you are on Twitter (it’s your username or Twitter ID).
#ihi25forum @ck4q | @kevin4quality
— Create a Twitter ID that reflects who you are
— Be concise and memorable
— Keep it under 15 characters if possible
— Avoid underscores
Creating a handle
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Bad Twitter ID
@Kevin__Smith76301
— Create a Twitter ID that reflects who you are.
— Be concise and memorable.
— Keep it under 15 characters if possible.
— Avoid underscores.
Creating a handle
#ihi25forum @ck4q | @kevin4quality
Good Twitter ID Bad Twitter ID
@Kevin4Quality @Kevin__Smith76301
— Create a Twitter ID that reflects who you are.
— Be concise and memorable.
— Keep it under 15 characters if possible.
— Avoid underscores.
Creating a handle
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What’s the “@” symbol used for?
The @ is used before a handle to identify accounts.
(just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)
#ihi25forum @ck4q | @kevin4quality
What is the “@” symbol used for?
The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)
In Real Life
Hi Kevin! How are you?
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#ihi25forum @ck4q | @kevin4quality
What is the “@” symbol used for?
The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)
In Real Life On Twitter
Hi Kevin! How are you? Hi @Kevin4Quality! How are you? or @Kevin4Quality Hi Kevin! How are you?
What is a tweet?
A post on Twitter (similar to an email or text message, just shorter!)
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What is a RT or Re-tweet?
When you share what someone else has tweeted (like forwarding an email).
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What is a RT or Re-tweet?
When you share what someone else has tweeted (like forwarding an email).
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What is a RT or Re-tweet?
When you share what someone else has tweeted (like forwarding an email).
A Re-Tweet (RT)
RT @VCHhealthcare Clean up – Gangnam style! [video] bit.ly/UQJouz #handhygiene via @NHSNorthants
#ihi25forum @ck4q | @kevin4quality
What is a hashtag or the “#” symbol?
The # is used to organize information so that it is easy to find.
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The # is used to organize information so that it is easy to find.
Normally you’d say…
I’d like to learn how to prevent stroke, any ideas on where to go?
What is a hashtag or the “#” symbol?
#ihi25forum @ck4q | @kevin4quality
The # is used to organize information so that it is easy to find.
Normally you’d say… With a hashtag
I’d like to learn how to prevent stroke, any ideas on where to go?
I’d like to learn how to prevent #stroke, any ideas on where to go?
What is a hashtag or the “#” symbol?
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What else are hashtags important for?
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What else are hashtags important for?
TRENDING
This occurs when a hashtag is used so often that it becomes one of the most popular conversations in the world or a specific region.
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Hashtags
Commonly used hashtags: #hcsm #healthcare
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Hashtags
Commonly used hashtags: #hcsm #healthcare
Organic hashtags: #handhygiene #dementia #nhschange
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Hashtags
Commonly used hashtags: #hcsm #healthcare
Organic hashtags: #handhygiene #dementia #nhschange
What about fun hashtags?
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Hashtags
• Commonly used hashtags: #bchc #healthcare • Organic hashtags: #quality4 #handhygiene • Fun hashtags
Normal Tweet via @simonwmedic
Have account, am tweeting but photo upload not available - bonus point unjustly denied! #quality2013 #quality4
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Fun Hashtags
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Normal Tweet via @simonwmedic Normal Tweet, Funny hashtags
Have account, am tweeting but photo upload not available - bonus point unjustly denied! #quality2013 #quality4
Have account, am tweeting but photo upload not available - bonus point unjustly denied! #technologysucks #stillanegg
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Does everything on Twitter have to be public?
#ihi25forum @ck4q | @kevin4quality
No! Direct Message (DM): send a private message
(like a text message)
Does everything on Twitter have to be public?
#ihi25forum @ck4q | @kevin4quality
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No! Direct Message (DM): send a private message
(like a text message)
Does everything on Twitter have to be public?
Normal Tweet
Hi @Kevin4Quality! How are you?
#ihi25forum @ck4q | @kevin4quality
No! Direct Message (DM): send a private message
(like a text message)
Does everything on Twitter have to be public?
Normal Tweet Direct Message
Hi @Kevin4Quality! How are you?
d Kevin4Quality Hi Kevin! How are you?
#ihi25forum @ck4q | @kevin4quality
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@ RT # DM
#ihi25forum @ck4q | @kevin4quality
@ RT # DM
#ihi25forum @ck4q | @kevin4quality
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Three Main Things to Keep in Mind
1. Tweet short (<120 characters) and include links.
2. Use hashtags (but don’t overuse them).
3. Mention people.
#ihi25forum @ck4q | @kevin4quality
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What Happens if You Make a Mistake?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Not to worry!
You can delete tweets. Or, if it’s a honest mistake, you can correct yourself. (Like an email – if you forgot to attach a file, you would follow up with a secondary email with the file)
What Happens if You Make a Mistake?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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#quality4 | #quality2013 @ck4q | @ajay4quality
#ihi25forum @ck4q | @kevin4quality
#quality4 | #quality2013 @ck4q | @ajay4quality
#ihi25forum @ck4q | @kevin4quality
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10 Things to Keep in Mind While Tweeting
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Be Two-Way. Ask Questions.
1. Make tweets engaging and informative.
2. Feel free to crowd-source for information or feedback.
3. The point is to be engaging.
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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When Should I Tweet?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
It’s up to you!
When Should I Tweet?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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It’s up to you! — When you have time to tweet. — When you have something to share: a quote, an
article, a toolkit, a model, a job posting, etc. — When you’re at an event.
When Should I Tweet?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
#quality4 | #quality2013 @ck4q | @ajay4quality
via @danzarrella
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You can also schedule tweets to provide framework for discussion throughout the day and avoid sending multiple tweets all at once.
When Should I Tweet?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
You can also schedule tweets to provide framework for discussion throughout the day and avoid sending multiple tweets all at once.
HootSuite is a great tool that can help you do this easily.
When Should I Tweet?
#quality4 | #quality2013 @ck4q | @ajay4quality
#ihi25forum @ck4q | @kevin4quality
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Scheduling Tweets
#ihi25forum @ck4q | @kevin4quality
Provide Links
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Use a tool that shortens links
Provide Links
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Use a tool that shortens links.
Actual Link http://www.changemodel.nhs.uk/pg/dashboard
Provide Links
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Use a tool that shortens links.
Actual Link http://www.changemodel.nhs.uk/pg/dashboard Shortened Link ow.ly/cenYS
Provide Links
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
via @danzarrella
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Follow & tweet organisations and/or individuals that interest you
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
via hashtag search:
1. Search #ihi25forum
2. See who else is tweeting
3. Then you can follow those people that interest you.
Follow & tweet organizations and/or individuals that interest you
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Follow these relevant accounts:
@TheIHI @KoAwatea
@BMJ_Group @bcpsqc
@NHSIQ @maureenbis
@helenbevan @jasonleitch
And don’t forget your own organization and colleagues!
Follow & tweet organisations and/or individuals that interest you
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Don’t worry you can follow as many groups as you like, there’s no limit.
Need help on how to follow others?
Follow & tweet organisations and/or individuals that interest you
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Building a Strong Twitter Following
1. Follow others, look to see who they are following: — e.g., @maureenbis or @TheIHI
— Accounts with shared interests
— And check out their lists. Speaking of which…
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Building a Strong Twitter Following
1. Follow others, look to see who they are following: — e.g., @maureenbis or @TheIHI
— Accounts with shared interests
— And check out their lists. Speaking of which…
2. Look at lists – that you and similar accounts belong to
#ihi25forum @ck4q | @kevin4quality
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Building a Strong Twitter Following
1. Follow others, look to see who they are following: — e.g., @berci or @TheIHI
— Accounts with shared interests
— And check out their lists. Speaking of which…
2. Look at lists – that you and similar accounts belong to
3. Search for hashtags – who is using them?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Building a Strong Twitter Following
1. Follow others, look to see who they are following: — e.g., @berci or @TheIHI
— Accounts with shared interests
— And check out their lists. Speaking of which…
2. Look at lists – that you and similar accounts belong to
3. Search for hashtags – who is using them?
4. Tweet! — Great content (we’ll get into that)
— Schedule tweets
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Building a Strong Twitter Following
1. Follow others, look to see who they are following: — e.g., @berci or @qualityforum
— Accounts with shared interests
— And check out their lists. Speaking of which…
2. Look at lists – that you and similar accounts belong to
3. Search for hashtags – who is using them?
4. Tweet! — Great content (we’ll get into that)
5. Engage with others! – Conversations, Twitters chats, thanks for following
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
6 Things to Consider:
1. Who is this person?
2. What does this person tweet about?
3. How many followers?
4. What is the following/follower ratio?
5. When was the last tweet?
6. How often are tweets sent?
Building a Strong Twitter Following
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Some additional points to consider:
1. You’ll need to purge at some point
2. Review your following / follower ratio
Building a Strong Twitter Following
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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HTTP://NJIMEDIA.COM/PROJECT/BESTTWITTERPRACTICESINFOGRAPHIC/
Three Main Things to Keep in Mind
1. Tweet short (<120 characters) and include links.
2. Use hashtags (but don’t overuse them).
3. Mention people.
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Seriously?
Let your personality shine
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Seriously?
It’s okay to have fun
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Seriously?
Being casual works, too
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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What Could We Tweet About?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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How about Live Brain Surgery?!
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
What Could We Tweet About?
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#quality4 | #quality2013 @ck4q | @ajay4quality
#ihi25forum @ck4q | @kevin4quality
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LET’S GET OUR HANDS DIRTY!
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Who is Your Audience?
Method Audience Flipchart
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Method Audience
Who is Your Audience?
#quality4 | #quality2013 @ck4q | @ajay4quality
Flipchart Only Us
#ihi25forum @ck4q | @kevin4quality
Method Audience
Who is Your Audience?
#quality4 | #quality2013 @ck4q | @ajay4quality
Flipchart Only Us
Twitter The World!
#ihi25forum @ck4q | @kevin4quality
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LET’S GET OUR HANDS DIRTY
Exercise #1: Send out this tweet:
What’s you’re favourite ah-ha moment from an @TheIHI Forum? Tell us! #ihi25forum #AhHa
Tweet short (<120 characters) and include links
Use hashtags (but don’t overuse them)
Mention people
Three Main Things to Keep in Mind (checklist)
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
LET’S GET OUR HANDS DIRTY
Tweet short (<120 characters) and include links
Use hashtags (but don’t overuse them)
Mention people
Three Main Things to Keep in Mind (checklist)
#ihi25forum @ck4q | @kevin4quality
Exercise #1: Send out this tweet:
What’s you’re favourite ah-ha moment from an @TheIHI Forum? Tell us! #ihi25forum #AhHa
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The Art of Tweeting
Exercise #2: Create a great tweet out of this!
“Cleaning your hands is important. Have a look at this really interesting video that uses Gangnam Style as a way to engage health care providers to improve hand hygiene. Here is the link: http://www.youtube.com/watch?v=TGddyTW5eMc”
(278 characters)
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Exercise #3: Let’s try a campaign
The Art of Tweeting
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Exercise #3: Let’s try a campaign
People Organizations @helenbevan @The IHI
@jasonleitch @BMJ
@Jo_Inge @BCPSQC
@maureenbis @NHSIQ
@paulplsek @WHO
@LynneMaher1 @KoAwatea
The Art of Tweeting
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
LET’S GET OUR HANDS DIRTY
Exercise #3: Re-Tweet
Let’s go see what’s happening on #ihi25forum
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Tweetdeck
OpenBreak Echofon
Other cool tools
Storify Twitterfall
Social Media Dashboards Twitter apps for Mobiles
#smIHI | @ck4q | @ajay4quality
1. Capacity
2. Managing even more sources of information
3. Staff - personal vs professional use
4. Privacy Concerns
5. Untapped potential
Reflections so far ...
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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+ +
Current Practice
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
+ +
Compliment it with...
Future Practice
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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1. More connections, less isolation
The future...
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
1. More connections, less isolation
2. Compelling stories through video
The future...
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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1. More connections, less isolation
2. Compelling stories through video
3. Power of the crowds
– Mobile Apps
The future...
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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1. More connections, less isolation
2. Compelling stories through video
3. Power of the crowds
– Mobile Apps
– Gamification
The future...
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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1. More connections, less isolation
2. Compelling stories through video
3. Power of the crowds
– Mobile Apps
– Gamification
– Hackathons #hackinghealth
The future...
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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#smIHI | @ck4q | @ajay4quality
- One hour “Twitter chat” on topic related to improving quality of care
- New guest host each month (it can be you!)
- Last Wednesday of each month
Join us for our next #QualityChat!
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
#smIHI | @ck4q | @ajay4quality
January 29, 2014
Pat Rich (@cmaer)
Managing Editor, Member Communications, Canadian Medical Association
Join us for our next #QualityChat!
#quality4 | #quality2013 @ck4q | @ajay4quality
March 26, 2014
Helen Bevan (@HelenBevan)
Chief Transformation Officer with the NHS Horizons Team
#QualityChat www.bcpsqc.ca/events/events-qualitychat.html
#ihi25forum @ck4q | @kevin4quality
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Final Thoughts
1. Download our “Twitter for Health Care Professionals” Guide .
2. Attend a Twitter Chat!
#qualitychat #twitJC
#hcsmca #hcsmeu
#nhschange #hcldr
3. No better way to learn, than to practice!
#ihi25forum
www.bcpsqc.ca
What were your ah-ha moments?
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
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Tweet out your commitment!
Table Exercise:
1. What will you do after this session?
2. Write it down on a piece of paper with a marker, take a picture and tweet it out
OR
Write out your commitment as a Tweet
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality
Fidelma Fitzpatrick
Ireland
@ffitzp
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Abhishek Bhartia
India
@abhishek4q
Grete Kistrup
Denmark
@Gkistrup
12/8/2013
122
Thank you!
#quality4 | #quality2013 @ck4q | @ajay4quality #ihi25forum @ck4q | @kevin4quality