Socially Integrated Technology
#TweetAGoal
Peter England ‘Scores’ with #TweetAGoal
First Ever Twitter Football Match
Objective of #TweetAGoal
Brand Awareness Participation A connect with the audience Leveraging the power and craze of
football at that time
Execution
The idea of the first ever Football match via Twitter was played up. A microsite that lay all its emphasis on Twitter was created. All the possible rules of the lovely game were incorporated but with a “Twitter Twist” added to it.
Microsite
A Quick Guide
The ‘goal’ of the game was to keep possession of the ball – Possession was equivalent to tweeting the most. So the only way of being in possession of the ball was by being one up on anyone else who was also tweeting at that time.
A Quick Guide
How did it work?
With an average of a tweet every 2 seconds, Tweeters were frantically tweeting to maintain possession of the ball. Because in case a goal was scored, possession was the key!
The game could be watched live on Tweetagoal.com.
Winners
Winners were declared through a live tweet stream on the Peter England timeline.
#TweetAGoal Trends
The football craze got a hashtag and the result were-
26 million+ Impressions19,110 Total Tweets1,679 Total Re Tweets5,17,808 as the Total Reach
Conclusion
Implementation of Real-Time mechanism
Effectively using a universally trending topic of Football.
Reaching out to Football lovers who also are the Peter England TG.
Engaging them through a crowd-puller marketing strategy.
Engagement driven well-targeted campaign.