Download - Social Strategy for Two-Year Colleges
Social StrategyBuilding Relationships One Tweet At a Time
Monday, October 19, 2009
Communicating Today
Monday, October 19, 2009
Things are a bit different
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
85% of college admissions offices report they use at least one form of social media:
Monday, October 19, 2009
85% of college admissions offices report they use at least one form of social media:
61% social networking
Monday, October 19, 2009
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
Monday, October 19, 2009
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
41% blogging
Monday, October 19, 2009
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
Monday, October 19, 2009
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
16% podcasts
Monday, October 19, 2009
85% of college admissions offices report they use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
16% podcasts
10% wikis
Monday, October 19, 2009
Monday, October 19, 2009
UpTake now has 20 million consumer reviews of the hospitality industry
Monday, October 19, 2009
UpTake now has 20 million consumer reviews of the hospitality industry
Arkansas has 502,880 18+ Facebook users
Monday, October 19, 2009
UpTake now has 20 million consumer reviews of the hospitality industry
Arkansas has 502,880 18+ Facebook users
Arkansas has more than 25,000 Twitter users in Little Rock
Monday, October 19, 2009
Don’t Get Lost in the Crowd
Monday, October 19, 2009
What’s Your Goal?
Monday, October 19, 2009
Specify an outcome (To increase, to decrease, to maintain)
State the level of change (from 10% to 20%)
Set a target date (by December 2010)
Measurable Objectives
Monday, October 19, 2009
What Is Your Objective?
Create awareness?
Encourage connection?
Inspire loyalty?
Create ambassadors?
Monday, October 19, 2009
“Strategy without tactics is the slowest route to victory. Tactics without strategy
are the noise before the defeat.”
- Sun Tzu, The Art of War
Monday, October 19, 2009
Set Your Strategy: How Are You
Getting There?Monday, October 19, 2009
Monday, October 19, 2009
Who are you trying to reach? Parents? Current students? Potential students? Alumni? Business professionals? Area residents? Where are these people online?
Go back to those goals and objectives. What spells success for you?
What tools can you manage best with your time and resources? What will be the best ROI for you?
Monday, October 19, 2009
Monday, October 19, 2009
Relationship Building: Two-Way Communication
Monday, October 19, 2009
Two-Way Communication
Monday, October 19, 2009
Two-Way Communication
Initiate conversation
Monday, October 19, 2009
Two-Way Communication
Initiate conversation
Ask for feedback and response
Monday, October 19, 2009
Two-Way Communication
Initiate conversation
Ask for feedback and response
Maintain dialogue and interaction with your brand
Monday, October 19, 2009
Remember!
Monday, October 19, 2009
Long-term relationships do NOT start with
short-term campaigns.
Monday, October 19, 2009
But short-term campaigns are READILY
supported by long-term relationships.
- Todd Defren, @TDefren
Monday, October 19, 2009
Things I’m Continually Learning
Monday, October 19, 2009
Be Real.
Monday, October 19, 2009
CharityWater.orgtwitter.com/scottharrison
Monday, October 19, 2009
Post frequently and consistently.
Monday, October 19, 2009
Arkansas Repertory Theatretwitter.com/theRep
Monday, October 19, 2009
Be valuable.
Monday, October 19, 2009
QuickBookshttp://community.intuit.com/quickbooks
Monday, October 19, 2009
Listen. Listen. And listen some more.
Monday, October 19, 2009
Southwest Airlinestwitter.com/SouthwestAir
Monday, October 19, 2009
Then Respond.
Monday, October 19, 2009
Dell’s IdeaStormwww.ideastorm.com
Monday, October 19, 2009
Think beyond your doors.
Monday, October 19, 2009
Adobehttp://blogs.adobe.com/jnack/
Monday, October 19, 2009
Integrate Your Tools.
Monday, October 19, 2009
Whole Foodshttp://blog.wholefoodsmarket.com
Monday, October 19, 2009
Whole Foodswww.wholefoodsmarket.com/video
Monday, October 19, 2009
Whole Foodstwitter.com/WholeFoods
Monday, October 19, 2009
Whole Foods Little Rocktwitter.com/WholeFoodsLTR
Monday, October 19, 2009
Make time to tweet.
Monday, October 19, 2009
Starbuckstwitter.com/Starbucks
Monday, October 19, 2009
General Motorstwitter.com/GMblogs
Monday, October 19, 2009
Embrace the negative when it comes
(because it will).
Monday, October 19, 2009
Whole Foods CEO Blogwww.wholefoodsmarket.com/blog
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009
Engage. Engage. Engage.
Monday, October 19, 2009
Buy a handheld camcorder.
Monday, October 19, 2009
Measure.
Monday, October 19, 2009
Communiversitywww.communiversity.com
Monday, October 19, 2009
College Prowlerwww.collegeprowler.com
Monday, October 19, 2009
Campus Buddywww.campusbuddy.com
Monday, October 19, 2009
Rate My Professorswww.ratemyprofessors.com
Monday, October 19, 2009
The College Blog Networkwww.thecollegeblognetwork.com
Monday, October 19, 2009
YouTube EDUwww.youtube.com/edu
Monday, October 19, 2009
The University Reviewwww.theuniversityreview.com
Monday, October 19, 2009
Higher-EducationCase Studies
Monday, October 19, 2009
Wittenberg Universitywww9.wittenberg.edu/wittnation
Monday, October 19, 2009
University of Minnesota Carlson MBA Programtwitter.com/CarlsonMBA
Monday, October 19, 2009
Smith Collegewww.facebook.com/smithcollege
Monday, October 19, 2009
Capital Universitywww.willyou.capital.edu
Monday, October 19, 2009
Olivet Nazarene Universitywww.seewhatsonu.com
Monday, October 19, 2009
Random Resources
Monday, October 19, 2009
Beth Kanter’s Nonprofit Social Media Bloghttp://beth.typepad.com/beths_blog
Monday, October 19, 2009
Mashablewww.mashable.com
Monday, October 19, 2009
KDPaine’s PR Measurement Bloghttp://kdpaine.blogs.com
Monday, October 19, 2009
Brian Soliswww.briansolis.com
Monday, October 19, 2009
Forrester Research “Groundswell” Bloghttp://blogs.forrester.com/groundswell
Monday, October 19, 2009
Todd Defren’s PR-Squared Blogwww.pr-squared.com
Monday, October 19, 2009
HootSuitewww.hootsuite.com
Monday, October 19, 2009
TweetDeckhttp://tweetdeck.com/beta/
Monday, October 19, 2009
Monday, October 19, 2009
Monday, October 19, 2009