Download - Social Networks
Social NetworksAn Introduction for Small Business, Solo’s and Transitioners
A RedShift Presentationby mary wynne-wynter
Key Trends
• Power shift from supplier to customer
• User-generated content
• Thin-client computing
• Bandwidth and power
• Organizing and activism
• Failure of corporate intranets
Context
• What’s the biggest business/professional change/challenge you’re facing?
• How are you responding and how is that working for you?
• If you’re on the web, how does that fit with these challenges and responses?
• How do you perceive social networks?
Early Perceptions: Tacky, Teens, Geeks, Snobs, Trolls
Stats
• Facebook: 100 million active users, 4th most-trafficked website
• LinkedIn: 24 million users
• Twitter: 3 million users + mobile, Obama has 52,000+ followers
• Blogs: 2006 estimate - 35 million
Evolution
• Advertisers
• Politics
• Marketers
• Corporations
• Channel partners
• Not for profit
Requirements
• Content
• Community
• Integral - good for:
• ..me, my biz
• ..my clients
• ..my community
• ..greater good
Results
• Expanded influence
• Social capital
• Sense response
• Brand Awareness
Social Capital
• Reputation (Whuffie!, global micro-brand, visibility)
• Knowledge (news or noise)
• Collaboration (ideas and feedback)
• Community (support and sharing)Q. How to value?
example:RedShift
Formats• Chronological self-publishing: Blogs
• Micro-blogs/social messaging utility: Twitter
• Social network: FaceBook
• Professional network: LinkedIn
• Digg, Del.icio.us, Buzzup: news aggregator/social content/social bookmarking
• Free encyclopedia: Wikipedia, Wiki
delicious
digg
Screen Shots Q. Are streams of conversations noise or news?
Challenge
LEADS
SALES
ORDERS
CUSTOMERS &
CLIENTS
SOCIAL
NETWORKS
BLOGS
COMMUNITY
BUILDING
CONTENT
DEVELOPMENT
A. You don’t - not directly!
Q. How do you link what you
do to the results that you
want?
patience!
Key Terms• Viral: a marketing phenomenon that facilitates and encourages
people to pass along a marketing message voluntarily.
• Meme: viral pattern, any thought or behavior that can be passed from one person to another by learning or imitation.
• Social capital: Lin: "Investment in social relations with expected returns in the marketplace" (by tweet).
• Whuffie: the ephemeral, reputation-based currency of Cory Doctorow's sci-fi novel, Down and Out in the Magic Kingdom.
• SEO/SEM: a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
• Mashup: a web application that combines data from more than one source into a single integrated tool
Fun meme example: FAIL
http://failblog.org/
Getting involved
Don’t wait
Feel & sense
Be your best self
Be thoughtful, but don’t over-thinkKeep it simple
Quality, not quantity
Contribute consistently
WRITE
Links50 Ways to Use Twitter for Business
http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=592
Web 2.0 Continues As Most Used New Internet Termhttp://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=588
Social Media for Real World Social Changehttp://mashable.com/2008/09/04/social-media-for-real-world-social-change/
Making Social Networking Matter (Authors @ Mashable)http://mashable.com/2008/09/03/making-social-networking-matter/
What is Social Networking? 58% Still Have No Cluehttp://mashable.com/2008/09/03/social-networking-survey/
The ROI of Social Computinghttp://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=607
130 Social Media Marketing Examples From Major Brandshttp://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=603
Invitation to connect
Friend me up!http://www.new.facebook.com/profile.php?id=718992798
Link to me!http://www.linkedin.com/in/marywynter
Follow me!http://twitter.com/mwyn
Read, comment,share, subscribe!http://www.redshiftblog.com/
Questions?Comments!
http://marywynter.com/main/about/contact/
