Social NetworkingSocial NetworkingMade Easy withMade Easy with

Karen HuffmanKaren Huffman2009 Computers in Libraries2009 Computers in Libraries

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social-networking-made-easy-with-ningsocial-networking-made-easy-with-ning

"You can discover more about a person in an hour of play than in a year of conversation."

Plato

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Facebook = Social NetworkFacebook = Social Networkhttp://www.facebook.comhttp://www.facebook.com

Facebook is Facebook is like…like… Drinking Drinking MEGAMEGA

amounts of amounts of caffeinecaffeine

High-energy High-energy dogs (e.g., dogs (e.g., Border Collie, Border Collie, Greyhound, Greyhound, Jack Russell Jack Russell Terrier)Terrier)

Ning = Social NetworkNing = Social Networkhttp://www.ning.comhttp://www.ning.com

Ning is more like Ning is more like drinking half-café:drinking half-café: Cleaner, less Cleaner, less

hectic interfacehectic interface Site creator/Site creator/

administratoradministrator Multiple security Multiple security

optionsoptions Developed around Developed around

a focus, purposea focus, purpose

Examples of Examples of National Geographic SitesNational Geographic Sites

Examples of Other SitesExamples of Other Sites

Personalize the Experience:Personalize the Experience:The Importance of PlayThe Importance of Play

Marketing & Outreach

Mar

ketin

g &

Outre

ach

My Favorite Features My Favorite Features (cont’d)(cont’d)

Building & Sustaining Building & Sustaining CommunitiesCommunities

BuildingBuilding Vision & goalsVision & goals Passion, creativity, & persistencePassion, creativity, & persistence Time & energyTime & energy Community drivers & feedersCommunity drivers & feeders

SustainingSustaining Community drivers & feedersCommunity drivers & feeders Engaged participants, personalized Engaged participants, personalized

experiences: WIIFMexperiences: WIIFM Trust, shared idealsTrust, shared ideals

Shared FavoritesShared Favoriteshttp://del.icio.us/khuffman/2009CILNinghttp://del.icio.us/khuffman/2009CILNing