Download - Social Network Advertising - Neogen.ro
![Page 1: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/1.jpg)
1 1
Social Network Advertising
![Page 2: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/2.jpg)
2 2
A. Targeting
B. Creatives
• Company profile
• Banners
• Viral video
• Promotional messages
• Special project
C. Neogen Statistics
D. Recommendations
Overview
2
![Page 3: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/3.jpg)
3 3
A. Targeting
3
![Page 4: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/4.jpg)
4 4
Target your campaign
Age
Gender
Location
Interests
4
![Page 5: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/5.jpg)
5 5
Precision Targeting
5
Product type
The women will see
exclusively the message
containing the info targeted
on their group and interests.
Auto, Electronic
products , etc.
Women Men
Men will see exclusively the
ad and message tageted on
their group and interests.
Targeting Criteria - sex
Sport articlesCosmetics
Kid’s articles etc.
![Page 6: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/6.jpg)
6 6
B. Creatives
![Page 7: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/7.jpg)
7 7
Choose Your Creative
1. Business profile
2. Banner
3. Viral video
4. Promotional message
5. Special projects
7
Ads can contain Images
Ads can contain Videos
Ads can contain only Text
![Page 8: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/8.jpg)
8 8
1. Company profile
![Page 9: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/9.jpg)
9 9
Create a Business Profile
9
![Page 10: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/10.jpg)
10 10
What you can communicate and how
Interact with your audience. Enroll the audience in voting, posting comments, sending feedback. Keep in touch with the targeted audience.
Automatically, the users related to your company profile, „fans”, are
seeing in their news feed from Neogen your updates (messages)
E.g.: in our BestJobs profile on neogen.ro, we communicate BestJobs service. One of the
users, searching for new profiles in Neogen database, sees the profile. It becomes „friend”
with the profile and automatically he will receive in his own account the communication
regarding the new BestJobs services.
Action
Result
Price for a company profile on neogen.ro – 0.
10
![Page 11: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/11.jpg)
11 11
Case study: Orange business profile in Moldova
11
![Page 12: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/12.jpg)
12 12
Case study: Franziska & Franz profiles in Romania
12
![Page 13: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/13.jpg)
13 13
2. Banner
13
![Page 14: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/14.jpg)
14 14
Create a Banner
14
![Page 15: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/15.jpg)
15 15
Banner
15
![Page 16: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/16.jpg)
16 16
3. Video
![Page 17: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/17.jpg)
17 17
Create a Viral Video
17
![Page 18: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/18.jpg)
18 18
4. Promotional message
![Page 19: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/19.jpg)
19 19
Create a Promotional Message
19
![Page 20: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/20.jpg)
20 20
5. Special project
![Page 21: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/21.jpg)
21 21
What you can brand…
21
Home page
Users’ profiles
Message box
Chat window
Game table
Virtual gifts
Other examples
![Page 22: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/22.jpg)
22 22
Home page
22
![Page 23: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/23.jpg)
23 23
Home page
23
![Page 24: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/24.jpg)
24 24
Users’ Profile: Jacobs in Bulgaria
24
![Page 25: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/25.jpg)
25 25
Users' Profile: Garnier in Bulgaria
25
![Page 26: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/26.jpg)
26 26
Message Box - Expose your brand in users’ conversations
26
![Page 27: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/27.jpg)
27 27
Message Box - Expose your brand in users’ conversations
27
![Page 28: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/28.jpg)
28 28
Chat Window – noi2
28
![Page 29: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/29.jpg)
29 29
Game Table - doizece
29
![Page 30: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/30.jpg)
30 30
Virtual gifts: Murfatlar in Romania
30
![Page 31: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/31.jpg)
31 31
Other examples - Product placement
31
![Page 32: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/32.jpg)
32 32
Other examples – Search Box
32
![Page 33: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/33.jpg)
33 33
Campaign Creation Round Up
33
Target your audience
Think Viral
Provide a unique value
Infuse with loyalty program
Measure Success and improve
Message and Notify
![Page 34: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/34.jpg)
34 34
C. Neogen statistics
![Page 35: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/35.jpg)
35 3535
Over 200 million page views per month
Over 12 million visits per month
Over 2.5 million unique visitors/month
Over 20 pages are viewed by a member per visit
Average time spent on site is 20 minutes/visit
An active and involved audience
![Page 36: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/36.jpg)
36 36
Growth 2008 - 2009
36
![Page 37: Social Network Advertising - Neogen.ro](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5447c684afaf9f61178b4b1c/html5/thumbnails/37.jpg)
37 37
D. Recommendations
37
Create linkages between services based on individually-
controlled identity
Compete on creating the most compelling social experience,
not social graph lock-in
Develop social applications that have meaning
Integrate social networks into existing activities
Design business models that reflect the value created by
people’s social networks