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Social Media, The Graphand the Hotel Industry
Kevin May / Tnooz.comFriday 16 March 2012
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* Distribution
* Search
* Devices
* Social commerce
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* Distribution
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* Search
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* Devices
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* Social Media* The Social Graph* Social Commerce
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* Travel is inherently social
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* What do we mean by “social”?
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* ...in the digital world?
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* One-to-Many > Many-to-Many
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* Control
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* THE BASICS
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* Reviews – unofficial watchdog
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* Marketing – new channels
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* Engagement – the value-add
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* THE REALITY
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* Reviews – tricky to manage
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* Marketing – ROI hard to achieve
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* Engagement – needs resources
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* ...and planning
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* APPLICATIONS OF TECH
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* Monitoring – data is everything
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* Integration – web to networks
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* Sharing – make networks work
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* In-resort - disposable networks
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* Bed Jumping – community buzz
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* Check in – locally relevant
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* Check in – customer service
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* Ushuaia – social and tech
http://www.youtube.com/watch?v=iPnktJ0lKKE
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* Pinterest – inspiration discovery
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* Social off and online - photos
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* Social off and online - presence
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* Real-time management
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* Groups – naturally social
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* New models - HotelTonight
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* Virtually there
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* THE GRAPH
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* Social Graph is not an X/Y axis
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* Definition
‘Social Graph is a representation of our relationships.’
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* Little People/Big Data
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* Accor – Guest TLC
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* Starwood – Guest aware
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* Facebook – Graph powerhouse
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* Tapping the Graph
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* In real-time
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* Graph everywhere
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* Winners
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* Winners
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* Winners
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* In real life
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* It’s not for everyone
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* And finally...